If you look at the Moviefone’s amateurish looking site, which AOL bought for $400M in 1999, you’ll see why it needs work. The company says today that it has enlisted BermanBraun “to reimagine Moviefone and give the iconic entertainment brand a new design and enhanced user experience.” Early next year the site will have “a fresh look and a more robust offering of entertainment news and content as well as a state of the art utility for consumers to find and watch premium content on all devices.” Susan Lyne, who’s CEO of the AOL Brand Group, worked with BermanBraun principal Lloyd Braun at ABC where they developed shows including Lost, Desperate Housewives, and Grey’s Anatomy. The Hollywood-based media company has helped AOL shape sites including Mandatory, Pawnation, and Skye. With that background “we are excited to partner with them to ensure Moviefone becomes a premiere, multiscreen destination for movie news and information,” Lyne says. Braun and his partner, Gail Berman, say they will “reimagine Moviefone as a vital and essential entertainment brand for the mobile generation.”
NEW YORK, August 7, 2013 – AOL Inc. (NYSE: AOL) today announced it has entered into an agreement to acquire Adap.tv, Inc., a leading global, programmatic video advertising platform for the world’s largest brands, agencies, and publishers.
Adap.tv brings to AOL:
· The only complete global programmatic video technology stack for publishers and advertisers across all screens;
· A unified yield management platform for advertisers and publishers for planning, targeting, adserving and measurement;
NEW YORK–(BUSINESS WIRE)–AOL Inc. (NYSE:AOL) today announced that Bob Lord is joining the company as CEO of AOL Networks, effective August 1. Lord most recently was Global CEO of Razorfish and CEO of Publicis Groupe’s Digital Technologies Division. Lord will oversee all aspects of AOL Networks, AOL’s flagship technology stack that services more than 22,000 publishers and 4,000 advertiser and agency clients. Lord will be based in New York City, report to AOL Chairman and CEO, Tim Armstrong, and be a member of the AOL corporate leadership team.
Shares are up about 7% in pre-market trading after AOL reported a milestone that investors have been waiting to see: Its revenues have finally picked up as gains from ad sales outpaced the declines from its ancient (in Internet terms) Web subscription business. The company says that in Q4 it generated $35.4M in net income, +55.3% vs the period last year, on revenues of $599.5M, +3.9%. The top line number is well ahead of the Street’s expectation for $573.7M. Earnings at 41 cents a share matched the consensus forecast. AOL says that global ad sales were up 13% while subscription revenues fell 10%. The company had 2.8M domestic Internet subscribers at year end, -15%. Revenues at the Brand Group — which includes some of AOL’s most popular Web destinations including the Huffington Post, Moviefone, and its Patch local news sites — were up 4% to $213.2M, but increasing expenses resulted in a 34% decline in cash flow to $8.8M.
Here’s a friendly suggestion for the execs at AOL. Lay off the jargon and industry gobbledygook when you announce a change that’s supposed to clarify what your business is all about. The release this morning about the rebranding of the Advertising.com Group — making it AOL Networks — is a case in point. We’re talking about the operation with ad sales business Advertising.com, video site AOL On Network, and other ad services including goviral, ADTECH, and Pictela. So the AOL Networks name is more all-encompassing than Advertising.com Group? I think so. But someone at the company apparently wanted the explanation to sound more, well, pompous. The release says the new AOL Networks name “should help all stakeholders better understand the rich stack of assets and robust technology it brings together” and ”clearly represents the recognized cross-screen offerings across premium, programatic and performance advertising.”
Got it? No? Perhaps the quotation from AOL Networks CEO Ned Brody can help: “AOL Networks will
NEW YORK, January 24, 2013 – AOL Inc. (NYSE: AOL) today announced a strategic partnership with Discovery Communications, the world’s number one nonfiction media company. The partnership brings short-form videos from Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science Channel, Military Channel to The AOL On Network’s library of more than 470,000 premium videos.
The stock is up about 7% in early trading. AOL reported net income of $20.7M, up from a $2.6M loss in the quarter last year, on revenues of $531.7M, unchanged. That’s a bit of a surprise: Analysts expected revenues to slip to $521.6M. Earnings per share of 22 cents also beat the consensus forecast of 17 cents. The company says that global ad sales were up 7% to $248.2M, although domestic display was down 3% to $122.5M. AOL crows that traffic at its Patch local news service was up 19% in September vs the same month last year to 11.9M unique visitors. In addition it says that the AOL On Network “grew rapidly” and is now the No. 2 video network by views.
NEW YORK– AOL (NYSE: AOL) today announced the appointment of Karen Dykstra as Chief Financial Officer. Dykstra will serve as a key member of the executive team in optimizing shareholder value by providing strategic leadership for the company’s financial functions including accounting, treasury, tax, financial planning and analysis and investor relations. She will be responsible for the company’s short and long-term financial objectives in support of the business strategy. Dykstra served on the company’s board of directors since December 2009, and fills the role vacated by Artie Minson following his promotion this June to Chief Operating Officer. Dykstra will be based in New York and report to Tim Armstrong, Chairman and CEO.
A two-pronged announcement this morning from AOL: First is that Samsung Smart TVs, Roku, Sony, and — sometime soon — TiVo will join seven other platforms that pick up AOL’s content. (The app for TiVo is still in beta, …