Ardaban, the recently formed Shine America label, is teaming with Pawn Stars producer Leftfield Pictures for a reality competition series. Titled Treasure House, the Ardaban original format uncovers hidden treasures in everyday homes. In each episode, three highly regarded appraisers each select a family that believes it has found valuable items in their home. The appraisers put each of their home’s apparent treasures up for auction, and the household with the highest bids takes home an additional $50,000. Leftfield will oversee day-to-day production on Treasure House, which is being shopped to the U.S. and international TV marketplaces starting with MIPCOM, where it was announced. Ardaban CEO Chachi Senior and Leftfield owner and founder Brent Montgomery serve as executive producers.
The creator and executive producer behind the Food Network’s Chopped franchise joins the Shine America label as its Chief Creative Officer, Ardaban CEO Chachi Senior announced today. As COO, the veteran format creator will oversee all the creative affairs and format development for the label. Launched last spring, Ardaban’s output is exclusively produced in conjunction with Shine America and distributed globally via Shine International. Noll joins Ardaban from Notional, IAC’s TV production unit. Noll was the company’s president.