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‘Breakout Kings’ Has A Big Debut On A&E, ‘Army Wives’ Up In Return On Lifetime

Nellie Andreeva

Breakout Kings completed its Cinderella story with a record debut on A&E. The show, which was rescued by A&E after Fox passed on the pilot in May, drew the highest demo numbers for an A&E drama series, 1.5 million adults 18-49 and 1.6 million adults 25-54. That was up 25% in adults 18-49 and 14% in adults 25-54 from the previous network record holder, the July 2010 debut of the network’s The Glades. In 18-49, Breakout Kings outperformed recent cable scripted premieres, including that of USA’s Fairly Legal. In total viewers, Breakout Kings drew 2.8 million, short of The Glades‘ record of 3.6 million. “Breakout Kings is a smart, action-packed drama with great storytelling and authentic well-drawn characters,” said Bob DeBitetto, … Read More »

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Lifetime Renews ‘Army Wives’ And ‘Diva’

Nellie Andreeva

EXCLUSIVE: Lifetime has renewed its flagship series, Army Wives and Drop Dead Diva. Army Wives has been picked up for a fifth season, while Drop Dead Diva has been renewed for a third season. Both series have received 13-episode orders for a 2011 premiere. “Army Wives and Drop Dead Diva have lead Lifetime’s charge in scripted programming and are key components to our success,” said Nancy Dubuc, president and GM of Lifetime and History, adding that series’ renewal “allows us to launch our next generation of scripted series.” Under Dubuc, who took over Lifetime in the spring, the cable network has ordered 3 pilots, Against the Wall, Exit 13 and an untitled cop drama from Drop Dead Diva creator Josh Berman. The network will certainly use Army Wives and Drop Dead Diva as launching pads for any of the 3 that are picked up to series.

While it has slipped from the blockbuster ratings of its first couple of seasons, Army Wives still remains Lifetime’s highest-rated series ever. Its most recent fourth season averaged 3.2 million viewers, with its finale  (3.9 million) hitting season highs in total viewers and all key demographics. Season 4 also included a planted spinoff episode, but the network recently passed on it. Army Wives is produced by ABC Studios, with Mark Gordon, Deborah Spera, Jeff Melvoin, Marshall Persinger and Harry Bring executive producing. Its cast … Read More »

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