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BitTorrent’s ‘Arthur Newman’ Marketing Push Draws Eyeballs, But What About Optics?

David Bloom is a contributor to Deadline.

Cinedigm Chief Marketing Officer Jill Calcaterra said the company was delighted with the online uptake of their recent experiment with BitTorrent to promote Arthur Newman, the just-released film starring Colin Firth and Emily Blunt. Under the deal, the file-sharing site was used to distribute 10 minutes of the Cinedigm-distributed film to whomever wanted to download it. “We had 1.4 million downloads in just the first five days”, Calcaterra said today during a panel at the Digital Hollywood conference in Marina del Rey. “That was huge for this little tiny independent film”. Even more importantly, she said, 150,000 of the downloaders then went to the film’s website for more information. Of course, the deal might have attracted hundreds of thousands of possible audience members, but it couldn’t do anything about critic opinion — Arthur Newman’s Metacritic score is a rugged 42, and it made just $108K this weekend in its platform rollout in 248 theaters, a dismal $435 average. Read More »

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Cinedigm Acquires Colin Firth-Emily Blunt Pic ‘Arthur Newman’

This was tapped as one of the hot titles of this year’s Toronto Film Festival. The Dante Ariola-directed comedic romance Arthur Newman stars Colin Firth and Emily Blunt in the story of a depressed divorced dad who fakes his death and adopts a new identity, then meets a troubled woman who spurs him on to new heights during a cross-country road trip. Becky Johnston wrote the script. Cinedigm Entertainment Group has acquired all U.S. rights and plans a theatrical release in the middle of next year, followed by on-demand, premium digital, DVD, and TV releases. UTA Independent Film Group, CAA and Eric Greenfeld repped the filmmakers, with Vincent Scordino repping Cinedigm.

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Hot Toronto Clip: ‘Arthur Newman’

By | Friday September 7, 2012 @ 11:25am PDT
Mike Fleming

I tipped this as one of the hot titles of this year’s Toronto Film Festival. The Dante Ariola-directed comedic love story is being sold by CAA and UTA and premieres here Monday. Colin Firth and Emily Blunt star in the story of a depressed divorced dad who fakes his death and adopts a new identity, then meets a troubled woman who spurs him on to new heights during a cross-country road trip. Becky Johnston wrote the script. Here’s an exclusive clip:

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