Brian Brooks is a Deadline contributor.
The wall of silence around digital and VOD numbers may be showing some initial cracks. This weekend, John Sloss’ Producers Distribution Agency is opening Escape From Tomorrow day and date and the veteran entertainment lawyer/sales agent said all numbers will “be transparent.” He vows to make it a model for others, saying it “behooves” filmmakers, insiders and — well, everyone — to understand how the numbers work. VOD/digital often out-weigh theatrical figures, but there has been little way to confirm individual numbers. The title joins another crowded weekend of newcomers, though the onslaught of Specialty titles appears to be decreasing in coming weeks. Among the limited release titles opening this weekend are Millennium’s As I Lay Dying from James Franco, CodeBlack/Lionsgate’s The Inevitable Defeat Of Mister And Pete, Variance’s God Loves Uganda, FilmBuff’s Broadway Idiot and Tribeca Film/Nerdist’s Zero Charisma.
As I Lay Dying
Director-writer: James Franco
Writer: William Faulkner (novel)
Cast: James Franco, Danny McBride, Logan Marshall-Green, Richard Jenkins, Ahna O’Reily, Tim Blake Nelson
Distributor: Millennium Entertainment
James Franco directed, adapted and stars in As I Lay Dying, based on William Faulkner’s novel. The ’30s classic is the story of the death of Addie Bundren and her family’s quest to honor her wish to be buried in the nearby town of Jefferson. The ubiquitous Franco approached Millennium about being involved with the project, which gave him the go ahead. “James came to us and said he wanted to direct it,” said Millennium’s Mark Gill.