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DVD Disaster? Study Says Sales Plummeted In 2010, Contrary To Industry Report

The bottom seems to have fallen out of the DVD market according to a startling report out this week from SNL Kagan. The research firm says that studio shipments of DVDs fell 43.8% to 226 million discs last year. Wholesale revenues fell about the same amount, 43.9%, to $4.47 billion. The study compared 415 titles released in 2010 to 352 in 2009. Helped by Avatar, Fox accounted for 13.6% of the 2010 wholesale revenues. That barely beat Warner, which had 13.5% of the market, closely followed by Disney with 13.4%. “Consumers are now opting to sign up for streaming and-or rental services such as Netflix,” analyst Wade Holden wrote. “They are using video-on-demand services more and more as they discover these services can be cost-effective.” His study did not look at sales of Blu-ray discs. It also doesn’t appear to square with the home video industry’s year-end data. DEG: The Digital Entertainment Group said that studios shipped “more than 1 billion DVD units” in 2010 as well as in 2009. DEG pegged total U.S. spending on DVD sales and rentals at $14 billion last year, down 11.4%. But with Blu-ray and digital, total home video spending was down 3.1% to $18.8%, it said.

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‘Avatar’ Extended Collectors Set Unveiled

EXCLUSIVE: As if Twentieth Century Fox and James Cameron haven’t made enough money off this movie… It was always the director’s intention to create the “ultimate box set” that went deeper into the filmmaker process and the Avatar journey for fans. I understand he was very involved with every aspect of the development of this Avatar Extended Collector’s Edition, even coming to the lot with his producing partner Jon Landau a few weeks ago to thank the entire home entertainment team that worked on it. The Collector’s set includes the film’s 3 versions — the original theatrical release, the re-release, and the extended special that is 16 minutes longer than the original. “As Jim describes it, you pop the disc in and immediately see something new – as the movie with begins on Earth with Jake,” an insider tells me. The Avatar Extended Collector’s Edition will be available on Blu-ray Disc and DVD everywhere in the United States and Canada on November 16th. International release dates and product information may vary by market:

LOS ANGELES, CA. (October 5th, 2010) – Director James Cameron is unlocking the secrets of Pandora and taking fans on a guided tour of his vision with the highly anticipated release of AVATAR Extended Collector’s Edition on Blu-ray and DVD releasing November 16th in North America and rolling out internationally from November 15th. These exclusive Extended Collector’s Editions come with iconic,

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