2010-2011 Writers Guild Awards Timeline

By | Monday July 26, 2010 @ 10:40am PDT

Los Angeles and New York – The Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced that the 2011 Writers Guild Awards will be held on Saturday, February 5, 2011 at simultaneous ceremonies in Los Angeles and New York to honor outstanding writing in film, television, news, radio, promotional, and graphic animation awards categories. Here’s the 2010-2011 timeline:

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EMMYS: The Broadcast-Cable Battle & The Future of The Primetime Emmy Awards

By | Thursday June 17, 2010 @ 10:30am PDT
Nellie Andreeva

It’s been a pretty exciting Emmy campaign, with tons of ads, imaginative mailers (3D Big Bang, Peter Griffin as Precious), fun stunts (mannequin displays, free ice cream).

The TV Academy needs the excitement as it is just starting its negotiating window with the 4 big broadcast networks for the rights to the Primetime Emmy telecast, which are up after this year’s show. It won’t be easy. ATAS probably watched with concern how sister New York TV academy NATAS lost NBC as a rotating host for the Daytime Emmy Awards five years ago and then last year couldn’t renew its deal with ABC and CBS for the show, which aired on the CW before returning to CBS this year but on a time-buy basis. And that’s for awards dominated by broadcast programs (albeit some of them losing popularity, like soaps.)

The broadcasters’ main problem with the Primetime Emmy Awards is that they have evolved into a showcase for smaller critically acclaimed cable series and movies few viewers are familiar with, thus the lower ratings for the telecast and its diminished value as a promotional platform for the broadcast nets that pay for it.

EmmyMagI think the cover of this year’s 240-page For Your Consideration issue of Emmy Magazine was symbolic. It has Fox’s Glee, a broadcast breakout commercial and critical hit, on the cover. However, it is not a solid cover but a barn door to an ad for HBO’s much-lauded miniseries The Pacific underneath. Besides the odd juxtaposition of teenagers worlds apart – in 2000s high school and on 1940s battlefields – it also displays the reality of the Primetime Emmy Awards in the past few years: broadcast shows get the popularity vote, but when it comes down to awards, cable seems to be the underlying favorite. And that won’t sit well on the negotiating table between the TV Academy and the broadcast networks.

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NATPE’s LATV Fest July 12-15 Takes Shape

By | Wednesday June 16, 2010 @ 11:24am PDT
Nellie Andreeva

NATPE is firming up the lineup for its LATV Fest, which will be held July 12-15 at the Hyatt Regency Plaza in Century City. New America’s Got Talent judge NATPE_Logo1Howie Mandel is expected to be the keynote speaker, with the Innovator Award, which recognizes Read More »

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EMMYS: USA Holds Ice Cream Voter Drive

By | Tuesday June 15, 2010 @ 1:17am PDT
Nellie Andreeva

It’s Get Out Emmy Vote Time, and the networks and studios are taking their awards campaigns in and around and up in the air above bannersL.A. NBCU’s USA Network is running its biggest Emmy push ever this year, and hoping that the voters like ice cream or the beach (or both). Starting today, the cable network is deploying a Cool Haus truck to give away free ice cream sandwiches named after the network’s series at Los Angeles area locations with a high concentration of Industry types.

whitecollarUSA also has 3 planes flying in a formation over local studios and beaches this week carrying For Your Consideration banners for Burn Notice, White Collar and In Plain Sight. Those are the series which USA has put the most marketing muscle behind this Emmy season. (USA’s biggest success so far came from Monk‘s Tony Shalhoub, winner of 3 best comedy actor Emmys.)

I take issue with the airplane banners, especially since NBCU is at the forefront of Hollywood’s efforts to be environmentally conscious with its Green Is Universal campaign. But free ice cream is fine by me, and I don’t think a TV Academy membership badge is required to get one. (Whereas Universal Media Studios is betting that Emmy voters are regular Bloomingdale shoppers because of its For Your Consideration mannequin displays there. That may cost you.) Below is the list of the ice cream sandwich flavors and the truck’s itinerary: Read More »

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EMMYS: ‘Starry Night’ Key Art Unveiled

By | Monday June 14, 2010 @ 3:26pm PDT
Nellie Andreeva

404236_EMMYS_KA_R10Here is the Key Art for this year’s Primetime Emmy Awards, which the TV Academy will reveal tomorrow. It has a disco/Dancing With the Stars vibe and a monochromatic background that makes NBC’s “more colorful” logo at the bottom a little … Read More »

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More Than 150 Countries to See The Emmys

By | Monday June 14, 2010 @ 9:20am PDT
Nellie Andreeva

emmyIf you’re an Emmy viewer but you’ve made your international travel plans for August forgetting that the awards show airs on August 29 this year because of NBC’s NFL coverage, you’re still probably OK as the Emmys will be broadcast in … Read More »

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2010 Tony Award Winners Tonight: Denzel And Catherine And Scarlett, ‘Memphis’ And ‘Fences’, ‘Red’ And ‘La Cage aux Folles’

By | Sunday June 13, 2010 @ 6:51pm PDT

tonyaward1BREAKING NEWS!…Here are the results for Broadway’s highest industry honor given out tonight at Radio City Music Hall:

Producers: Junkyard Dog Productions, Barbara and Buddy Freitag, Marleen and Kenny Alhadeff, Latitude Link, Jim and Susan Blair, Demos Bizar Entertainment, … Read More »

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Mothership ‘CSI’ Most Watched In The World

By | Friday June 11, 2010 @ 7:58am PDT
Nellie Andreeva

Its ratings may have fallen in the U.S. over the past year, but CBS’ veteran CSI: Crime Scene Investigation is back on top as the world’s most watched drama series. The show just received the International TV Audience Award at the 50th Monte Carlo TV Festival, which acknowledges  programs that delivered the … Read More »

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EXCLUSIVE: Paramount To Make “Les Grossman” Film For Tom Cruise And Ben Stiller

By | Wednesday June 9, 2010 @ 2:47pm PDT


This riff off of Tom Cruise’s Tropic Thunder parody of a movie producer that was a hit at the MTV Movie Awards (and is a viral video phenom) couldn’t come at a better time for him. Because Cruise’s upcoming rom com … Read More »

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EMMYS: NBC To Air Red Carpet Special

By | Wednesday June 9, 2010 @ 8:36am PDT
Nellie Andreeva

NBC went for some corporate synergy in selecting the talent for this year’s 62nd Primetime Emmy Awards Red Carpet Special, which will air August 29 at 7PM, leading to the network’s live coast-to-coast coverage of the Emmy Awards hosted by Jimmy Fallon. The one-hour special will be hosted by Billy Bush … Read More »

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EMMYS: Excuse Me, How Much Is Michael Scott’s Tie? NBC Uni Launches Mannequin Campaign At Bloomingdales

By | Wednesday June 9, 2010 @ 6:00am PDT
Nellie Andreeva

I’ve written about the popularity of 3D Emmy mailers this season. NBC Uni’s Universal Media Studios took the 3D Emmy promo trend one, well, a few steps further with the first ever department store-based NUP_140744_0005campaign featuring mannequin displays. Some customers … Read More »

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EMMYS: The Power Of Timing Show’s Exit

By | Wednesday June 9, 2010 @ 1:03am PDT
Nellie Andreeva

emmyAt the TCA Awards nominations last week, Lost landed three noms: in the top category, program of the year, for best drama series and for the Heritage Award, a category for shows that are no longer on the air. Three of … Read More »

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Emmys: Look Who’s Campaigning For Conan

By | Tuesday June 8, 2010 @ 7:19am PDT
Nellie Andreeva

Conan ad - version two - from TBSTBS gave Conan O’Brien a new show. Now the cable network is trying to help him get an Emmy for his old one.

Starting today, TBS is launching … Read More »

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RATINGS RAT RACE: Solid Ratings For MTV Movie Awards, Drop Dead Diva, Kate Plus 8

By | Monday June 7, 2010 @ 5:44pm PDT
Nellie Andreeva

UPDATED: Probably boosted by the night’s big winner Twilight, the 2010 MTV Movie Awards did solid business in the ratings. The awards show hosted by Aziz Ansari, which stirred controversy with its extensive profanity use, was watched by 5.8 million viewers on MTV, MTV2 and VH1. That was down 2% … Read More »

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It’s Raining F-Bombs At MTV Movie Awards

By | Monday June 7, 2010 @ 4:00pm PDT
Nellie Andreeva

MTV_Logo_2010UPDATE MONDAY: Dealing with the fallout from its profanity-laden MTV Movie Awards last night, MTV issued a statement apologizing for the 100+ curse words uttered from the stage of the show, some of which made it into the live broadcast without being bleeped.

The MTV Movie Awards is a live televised event known for irreverent comedy and a party atmosphere where our guests speak more freely than they otherwise might,” an MTV spokeswoman said. “While we aired the live broadcast with a delay, we were unable to mute every word that some might find objectionable.  All of these words will be muted in subsequent airings. We sincerely apologize to those in our audience who were offended by any objectionable words that might have slipped by for the live airing.”

The always-vigilant Parents Television Council used the opportunity to attack the current cable system that offers basic cable channels in packages. (Cable nets are not regulated by the FCC.) It addressed the MTV Movie Awards as well as the premiere of the new MTV series The Hard Times of RJ Berger that followed it and, for some reason, kept referring to the awards show as the MTV Music Awards.

“Families were assaulted by the content found on the MTV Music Awards and on Hard Times and we should not have to pay for this kind of filth on our cable bills – especially since it’s targeted directly towards our children,” said PTC President Tim Winter. “The fact that both programs were rated as appropriate for 14-year-olds demonstrates the lack of any serious regard Viacom or MTV have for the television content ratings system.  A movie with the same amount of profanity as on both shows would (or at least should) garner an R-rating…The Music Awards and Hard Times should have been rated TV-MA.”
aziz_ansari-pg199602PREVIOUS SUNDAY 11 PM: Two words summed up tonight’s MTV Movie Awards: Twilight and f**k. Both found their way into pretty much every segment, with Twilight: New Moon winning every category it was nominated in and the number of F-bombs dropped probably setting a record for a TV broadcast. Here are some pf the night’s highlights:

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EMMYS: Series Awards Mailers Go 3D

By | Monday June 7, 2010 @ 3:00am PDT
Nellie Andreeva

bigbang3D seems to be the hottest thing in features right now, with most tentpole movies being turned into 3D releases. The trend is also hitting Emmy mailers this year, with many of them going 3D. In addition to the cool Big Read More »

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Cowell Plans To Take ‘Talent’ Global

By | Monday June 7, 2010 @ 1:15am PDT

Simon Cowell says he is “excited” about creating a worldwide talent show pitting winners of his Got Talent franchise against each other. Such a show would draw on the winners and runners-up from some of the 36 countries that televise the format. It would be broadcast to an international audience … Read More »

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Hot Trailer: ‘Harry Potter and The Deathly Hallows’

By | Sunday June 6, 2010 @ 11:05pm PDT
Nellie Andreeva

The MTV Movie Awards also featured this sneak peek at Warner Bros.’ Harry Potter and the Deathly Hallows. Boy, those kids are all grown up!

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Hot Trailer: ‘The Twilight Saga: Eclipse’

By | Sunday June 6, 2010 @ 9:48pm PDT
Nellie Andreeva

Here is a sneak peek at Summit’s Twilight trequel Eclipse, which was unveiled at tonight’s MTV Movie Awards. Spoiler alert: Edward and Jacob are still fighting over Bella.

Watch the 2010 MTV Movie Awards at MTV.com!

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