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2010-2011 Writers Guild Awards Timeline

By | Monday July 26, 2010 @ 10:40am PDT

Los Angeles and New York – The Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced that the 2011 Writers Guild Awards will be held on Saturday, February 5, 2011 at simultaneous ceremonies in Los Angeles and New York to honor outstanding writing in film, television, news, radio, promotional, and graphic animation awards categories. Here’s the 2010-2011 timeline:

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EMMYS: The Broadcast-Cable Battle & The Future of The Primetime Emmy Awards

By | Thursday June 17, 2010 @ 10:30am PDT
Nellie Andreeva

It’s been a pretty exciting Emmy campaign, with tons of ads, imaginative mailers (3D Big Bang, Peter Griffin as Precious), fun stunts (mannequin displays, free ice cream).

The TV Academy needs the excitement as it is just starting its negotiating window with the 4 big broadcast networks for the rights to the Primetime Emmy telecast, which are up after this year’s show. It won’t be easy. ATAS probably watched with concern how sister New York TV academy NATAS lost NBC as a rotating host for the Daytime Emmy Awards five years ago and then last year couldn’t renew its deal with ABC and CBS for the show, which aired on the CW before returning to CBS this year but on a time-buy basis. And that’s for awards dominated by broadcast programs (albeit some of them losing popularity, like soaps.)

The broadcasters’ main problem with the Primetime Emmy Awards is that they have evolved into a showcase for smaller critically acclaimed cable series and movies few viewers are familiar with, thus the lower ratings for the telecast and its diminished value as a promotional platform for the broadcast nets that pay for it.

EmmyMagI think the cover of this year’s 240-page For Your Consideration issue of Emmy Magazine was symbolic. It has Fox’s Glee, a broadcast breakout commercial and critical hit, on the cover. However, it is not a solid cover but a barn door to an ad for HBO’s much-lauded miniseries The Pacific underneath. Besides the odd juxtaposition of teenagers worlds apart – in 2000s high school and on 1940s battlefields – it also displays the reality of the Primetime Emmy Awards in the past few years: broadcast shows get the popularity vote, but when it comes down to awards, cable seems to be the underlying favorite. And that won’t sit well on the negotiating table between the TV Academy and the broadcast networks.

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NATPE’s LATV Fest July 12-15 Takes Shape

By | Wednesday June 16, 2010 @ 11:24am PDT
Nellie Andreeva

NATPE is firming up the lineup for its LATV Fest, which will be held July 12-15 at the Hyatt Regency Plaza in Century City. New America’s Got Talent judge NATPE_Logo1Howie Mandel is expected to be the keynote speaker, with the Innovator Award, which recognizes Read More »

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EMMYS: USA Holds Ice Cream Voter Drive

By | Tuesday June 15, 2010 @ 1:17am PDT
Nellie Andreeva

It’s Get Out Emmy Vote Time, and the networks and studios are taking their awards campaigns in and around and up in the air above bannersL.A. NBCU’s USA Network is running its biggest Emmy push ever this year, and hoping that the voters like ice cream or the beach (or both). Starting today, the cable network is deploying a Cool Haus truck to give away free ice cream sandwiches named after the network’s series at Los Angeles area locations with a high concentration of Industry types.

whitecollarUSA also has 3 planes flying in a formation over local studios and beaches this week carrying For Your Consideration banners for Burn Notice, White Collar and In Plain Sight. Those are the series which USA has put the most marketing muscle behind this Emmy season. (USA’s biggest success so far came from Monk‘s Tony Shalhoub, winner of 3 best comedy actor Emmys.)

I take issue with the airplane banners, especially since NBCU is at the forefront of Hollywood’s efforts to be environmentally conscious with its Green Is Universal campaign. But free ice cream is fine by me, and I don’t think a TV Academy membership badge is required to get one. (Whereas Universal Media Studios is betting that Emmy voters are regular Bloomingdale shoppers because of its For Your Consideration mannequin displays there. That may cost you.) Below is the list of the ice cream sandwich flavors and the truck’s itinerary: Read More »

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EMMYS: ‘Starry Night’ Key Art Unveiled

By | Monday June 14, 2010 @ 3:26pm PDT
Nellie Andreeva

404236_EMMYS_KA_R10Here is the Key Art for this year’s Primetime Emmy Awards, which the TV Academy will reveal tomorrow. It has a disco/Dancing With the Stars vibe and a monochromatic background that makes NBC’s “more colorful” logo at the bottom a little out of place. The theme this year is Starry, Starry Night.” Now that the slogan is set, the TV Academy brass sure are hoping that the Emmy nominations next month will live up to it, with the biggest TV stars making the cut and having a reason to walk the red carpet on August 29. BTW, for the first time, the TV Academy will be giving away 100 Emmy posters this year.

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More Than 150 Countries to See The Emmys

By | Monday June 14, 2010 @ 9:20am PDT
Nellie Andreeva

emmyIf you’re an Emmy viewer but you’ve made your international travel plans for August forgetting that the awards show airs on August 29 this year because of NBC’s NFL coverage, you’re still probably OK as the Emmys will be broadcast in more than 150 territories.

U.K.-based Fireworks International, which distributes the Primetime Emmy Awards ceremony internationally, announced a slew of  new deals and renewals for the three-hour show with broadcasters including Orbit Showtime (Middle East), Turner Entertainment (Germany), RTE (Ireland), Sony Latin America (Latin America), TV3 (American Samoa), M-Net (Africa), Fiji TV (Fiji), Metropolis for True Vision (Thailand) and Non-Stop (Scandinavia, Benelux and Baltics). Under ongoing agreements, the event will continue to be be broadcast via AXN (Japan),  TV2 (Denmark), SET (Spain and Portugal), HBO Ceska (Eastern Europe), Hot Vision (Israel), Orion Cinema Network (Korea), TV3 Media Prima (Malaysia), ABS-CBN (Philippines) and CNBC (Turkey).

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2010 Tony Award Winners Tonight: Denzel And Catherine And Scarlett, ‘Memphis’ And ‘Fences’, ‘Red’ And ‘La Cage aux Folles’

By | Sunday June 13, 2010 @ 6:51pm PDT

tonyaward1BREAKING NEWS!…Here are the results for Broadway’s highest industry honor given out tonight at Radio City Music Hall:

Producers: Junkyard Dog Productions, Barbara and Buddy Freitag, Marleen and Kenny Alhadeff, Latitude Link, Jim and Susan Blair, Demos Bizar Entertainment, Land Line Productions, Apples and Oranges Productions, Dave Copley, Dancap Productions, Inc., Alex and Katya Lukianov, Tony Ponturo, 2 Guys Productions, Richard Winkler, Lauren Doll, Eric and Marsi Gardiner, Linda and Bill Potter, Broadway Across America, Jocko Productions, Patty Baker, Dan Frishwasser, Bob Bartner/Scott and Kaylin Union, Loraine Boyle/Chase Mishkin, Remmel T. Dickinson/”Memphis” Orpheum Group, ShadowCatcher Entertainment/Vijay and Sita Vashee

Author: John Logan
Producers: Arielle Tepper Madover, Stephanie P. McClelland, Matthew Byam Shaw, Neal Street, Fox Theatricals, Ruth Hendel/Barbara Whitman, Philip Hagemann/Murray Rosenthal, The Donmar Warehouse

La Cage aux Folles
Producers: Sonia Friedman Productions, David Babani, Barry and Fran Weissler and Edwin W. Schloss, Bob Bartner/Norman Tulchin, Broadway Across America, Matthew Mitchell, Raise The Roof 4 Richard Winkler/Bensinger Taylor/Laudenslager Bergrère, Arelene Scanlan/John O’Boyle, Independent Presenters Network, Olympus Theatricals, Allen Spivak, Jerry Frankel/Bat-Barry Productions, Nederlander Presentations, Inc/Harvey Weinstein, Menier Chocolate Factory

Producers: Carole Shorenstein Hays and Scott Rudin

Memphis, Joe DiPietro

Music: David Bryan, Lyrics: Joe DiPietro and David Bryan

Denzel Washington, Fences

Viola Davis, Fences


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Mothership ‘CSI’ Most Watched In The World

By | Friday June 11, 2010 @ 7:58am PDT
Nellie Andreeva

Its ratings may have fallen in the U.S. over the past year, but CBS’ veteran CSI: Crime Scene Investigation is back on top as the world’s most watched drama series. The show just received the International TV Audience Award at the 50th Monte Carlo TV Festival, which acknowledges  programs that delivered the highest ratings worldwide in 2009 in several categories. CSI drew more than 73.8 million viewers, beating out last year’s winner House. The CSI franchise has held the title of the most-watched drama in the world for most of the award’s five-year history. The flagship series previously won in 2007 and 2008, and its spinoff CSI: Miami in 2006.

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EXCLUSIVE: Paramount To Make “Les Grossman” Film For Tom Cruise And Ben Stiller

By | Wednesday June 9, 2010 @ 2:47pm PDT


This riff off of Tom Cruise’s Tropic Thunder parody of a movie producer that was a hit at the MTV Movie Awards (and is a viral video phenom) couldn’t come at a better time for him. Because Cruise’s upcoming rom com with Cameron Diaz, Knight And Day, is tracking like a bomb. I’ve always said that, if Tom wants to have a film career again, he’s got to get out from under himself and start playing other people. And Les is a great character. UPDATE: Oops, I spilled the beans. Here comes Paramount with the announcement. The studio obviously had fun and wrote the release in “Les”-is-more style. Now, the question is whether Joel Silver will sue?

paramountlogoHOLLYWOOD, CA (June 9, 2010) – Paramount Pictures and MTV Films announced today that they are set to develop a movie around mega-producer Les Grossman. The announcement comes on the heels of Grossman’s groundbreaking and visionary production of the soon-to-be Emmy® award-winning 2010 MTV Movie Awards Sunday night. Tom Cruise, along with Ben Stiller and Stuart Cornfeld of Red Hour Films will produce and have secured the life rights to Grossman.             Grossman, best known as a mega producer, has most recently mentored talents such as Rob Pattinson and Taylor Lautner. In 2008, Grossman was introduced to the masses by Stiller in the comedy “Tropic Thunder” where the famed producer had a cameo playing himself. Said

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EMMYS: NBC To Air Red Carpet Special

By | Wednesday June 9, 2010 @ 8:36am PDT
Nellie Andreeva

NBC went for some corporate synergy in selecting the talent for this year’s 62nd Primetime Emmy Awards Red Carpet Special, which will air August 29 at 7PM, leading to the network’s live coast-to-coast coverage of the Emmy Awards hosted by Jimmy Fallon. The one-hour special will be hosted by Billy Bush and Maria Menounos, from NBC Uni’s syndicated entertainment newsmagazine Access Hollywood, and Nate Berkus, whose syndicated talker The Nate Berkus Show premieres this fall on the NBC owned-and-operated stations. The red-carpet special will be executive produced by Rob K. Silverstein (Access Hollywood) and directed by Stephanie Medina (AMC’s Sunday Morning Shootout).

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EMMYS: Excuse Me, How Much Is Michael Scott’s Tie? NBC Uni Launches Mannequin Campaign At Bloomingdales

By | Wednesday June 9, 2010 @ 6:00am PDT
Nellie Andreeva

I’ve written about the popularity of 3D Emmy mailers this season. NBC Uni’s Universal Media Studios took the 3D Emmy promo trend one, well, a few steps further with the first ever department store-based NUP_140744_0005campaign featuring mannequin displays. Some customers shopping this week at the three Bloomingdales stories in the Los Angeles area – in Century City, at the Beverly Center and in Sherman Oaks – stumbled upon some unusual mannequin installations. Called “mannequin moments,” each is themed after an UMS-produced primetime series in contention for Emmy nominations with the mannequins dressed like characters from the series in settings and situations reminiscent of the shows. UMS’ costume designers dressed the mannequins with clothes from the Bloomingdales’ collections, and the studio’s visual artists created a scene representative of each show (for example: in the Parks & Rec display, a parks and rec worker in a hard hat is planting a tree while two colleagues sit on a park bench.)

emmyWhy Bloomingdales? UMS believes that most TV Academy voters live and/or work in West Los Angeles and the San Fernando Valley and are frequent Bloomingdales shoppers. One think I’m not clear about: how exactly would the stiff dummies inspire potential shoppers/Emmy voters to nominate their prototypes’ vivid performances?

The nine installations – for House, 30 Rock and Parks & Rec in Century City; for Community, Friday Night Lights and Law & Order: SVU at the Beverly … Read More »

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EMMYS: The Power Of Timing Show’s Exit

By | Wednesday June 9, 2010 @ 1:03am PDT
Nellie Andreeva

emmyAt the TCA Awards nominations last week, Lost landed three noms: in the top category, program of the year, for best drama series and for the Heritage Award, a category for shows that are no longer on the air. Three of the five nominees in that last category, Lost, 24 and Law & Order, just wrapped their runs. Of them, only Lost landed nominations in the mainstream fields, making a seamless transition from current to classic TV with a strong finish and a solid chance for a good showing at the Emmys. It’s a testament to showrunners Damon Lindelof and Carlton Cuse.

lost.jpgWhen Lost started losing steam in Season 3, Lindelof and Cuse decided to energize the series by setting an end date. Neither of them had deals for the show beyond that season, and both were prepared to walk away if ABC brass didn’t accept their ultimatum. The network finally agreed and Lindelof and Cuse guided Lost through three solid seasons and a dignified exit for the show, a contrast to a lot of series this year that were cancelled at the 11th hour without a chance for a proper goodbye.

Having the end point in sight is “incredibly liberating,” Lindelof said at the time of the announcement. “Like we’ve been running a marathon and we actually know where the finish line is for the first time.”

Lindelof and Cuse join a very exclusive group of … Read More »

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Emmys: Look Who’s Campaigning For Conan

By | Tuesday June 8, 2010 @ 7:19am PDT
Nellie Andreeva

Conan ad - version two - from TBSTBS gave Conan O’Brien a new show. Now the cable network is trying to help him get an Emmy for his old one.

Starting today, TBS is launching a “for your consideration” campaign in support of O’Brien with two ads. Neither of them mentions the name of O’Brien’s previous employer, NBC, or the show he is eligible for,Conan ad - version one - from TBS The Tonight Show With Conan O’Brien. But the ads are a clever way to get attention (O’Brien is getting no Emmy support from NBC for obvious reasons) and double as promos for O’Brien’s new show on TBS, which launches on November 8.

“Conan’s great work in 2009 and 2010 deserves Emmy consideration,” Steve Koonin, president of Turner Entertainment Networks, said in a statement. “We’re very excited to have him join TBS later this year.”

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RATINGS RAT RACE: Solid Ratings For MTV Movie Awards, Drop Dead Diva, Kate Plus 8

By | Monday June 7, 2010 @ 5:44pm PDT
Nellie Andreeva

UPDATED: Probably boosted by the night’s big winner Twilight, the 2010 MTV Movie Awards did solid business in the ratings. The awards show hosted by Aziz Ansari, which stirred controversy with its extensive profanity use, was watched by 5.8 million viewers on MTV, MTV2 and VH1. That was down 2% from last year when 5.8 million tuned in to the telecast, carried on MTV and MTV2. On MTV, which attracted the lion share of the audience, 4.6 million, the drop from last year was larger, 13%. A whole lot of teens saw the show, which featured some 100+ curse words. Among female teens, the core Twilight fan base, the MTV Movie Awards averaged a 5.7 rating on MTV, +6% vs. last year and the award show’s best rating in this demo since 2004. The show’s 4.1 P12-34 rating on MTV was  the second best since 2004.

MTV’s new original series The Hard Times of RJ Berger did so-so in its premiere following the Movie Awards. The comedy averaged a 2.6 P12-34 rating, holding onto 63% of its lead-in, and over 2.6 million viewers to rank as MTV’s highest rated series launch among P12-34 since 2008.

Also last night, the second season premiere of Lifetime’s comedic drama Drop Dead Diva drew 3.1 million viewers, up 11% from its series debut. In adults 25-54, last night’s episode marked the series’ second highest-rated episode ever.

Meanwhile, on TLC, the premiere of 6th Birthday Surprise, the first of two Kate Plus 8 specials, averaged … Read More »

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It’s Raining F-Bombs At MTV Movie Awards

By | Monday June 7, 2010 @ 4:00pm PDT
Nellie Andreeva

MTV_Logo_2010UPDATE MONDAY: Dealing with the fallout from its profanity-laden MTV Movie Awards last night, MTV issued a statement apologizing for the 100+ curse words uttered from the stage of the show, some of which made it into the live broadcast without being bleeped.

The MTV Movie Awards is a live televised event known for irreverent comedy and a party atmosphere where our guests speak more freely than they otherwise might,” an MTV spokeswoman said. “While we aired the live broadcast with a delay, we were unable to mute every word that some might find objectionable.  All of these words will be muted in subsequent airings. We sincerely apologize to those in our audience who were offended by any objectionable words that might have slipped by for the live airing.”

The always-vigilant Parents Television Council used the opportunity to attack the current cable system that offers basic cable channels in packages. (Cable nets are not regulated by the FCC.) It addressed the MTV Movie Awards as well as the premiere of the new MTV series The Hard Times of RJ Berger that followed it and, for some reason, kept referring to the awards show as the MTV Music Awards.

“Families were assaulted by the content found on the MTV Music Awards and on Hard Times and we should not have to pay for this kind of filth on our cable bills – especially since it’s targeted directly towards our children,” said PTC President Tim Winter. “The fact that both programs were rated as appropriate for 14-year-olds demonstrates the lack of any serious regard Viacom or MTV have for the television content ratings system.  A movie with the same amount of profanity as on both shows would (or at least should) garner an R-rating…The Music Awards and Hard Times should have been rated TV-MA.”
aziz_ansari-pg199602PREVIOUS SUNDAY 11 PM: Two words summed up tonight’s MTV Movie Awards: Twilight and f**k. Both found their way into pretty much every segment, with Twilight: New Moon winning every category it was nominated in and the number of F-bombs dropped probably setting a record for a TV broadcast. Here are some pf the night’s highlights:

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EMMYS: Series Awards Mailers Go 3D

By | Monday June 7, 2010 @ 3:00am PDT
Nellie Andreeva

bigbang3D seems to be the hottest thing in features right now, with most tentpole movies being turned into 3D releases. The trend is also hitting Emmy mailers this year, with many of them going 3D. In addition to the cool Big Bang Theory promo, a notebook that transforms into a 3D-moldel of the show’s primary sets, another CBS comedy series, How I Met Your Mother, also went for a pop-up motherbook effect with its mailer, featuring Neil Patrick Harris leaping out in a Singing In The Rain send-up. Harris, of course, is the leading acting Emmy contender on the show, which last year earned its first best series Emmy nomination (in addition to nomination No. 3 for Harris).

goodwife10Two other notable Emmy mailers I’ve gotten over the past week: Playing off its ripped-from-the-headlines premise of a wife reeling from her politician husband’s sex scandal, the mailer for CBS’ The Good Wife is a newspaper front page mockup with some of the glowing reviews for the show subbing for news stories. The Good Wife has a good chance for a best drama series nomination, while star Julianna Margulies is a virtual lock for a best lead drama series actress nomination after winning at the Golden Globes and the SAG Awards. She also has the edge to win the Emmy and had history on her … Read More »

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Cowell Plans To Take ‘Talent’ Global

By | Monday June 7, 2010 @ 1:15am PDT

Simon Cowell says he is “excited” about creating a worldwide talent show pitting winners of his Got Talent franchise against each other. Such a show would draw on the winners and runners-up from some of the 36 countries that televise the format. It would be broadcast to an international audience of 300 million viewers and boast a top prize of £1 million ($1.4 million). Cowell was talking about the idea of a global competition backstage at the Bafta TV awards. Such a show would have to work without judges, he said. Instead, TV viewers would vote at home in a global Eurovision-style contest. “It’s like coming out of the [soccer] Premiership into the Champions League,” he said.

Bafta was awarding Cowell a Special Award at the Philips British Television Awards, recognising his role in developing new talent. Previous Special Awards have gone to BBC executive Jane Tranter and independent producer Andy Harries in the past.

Some would question the wisdom of giving Cowell such an award. He’s been called a fathead who’s done the most damage to Britain’s intellectual life since Rupert Murdoch. Others call Cowell a brilliant producer, whose X Factor and Britain’s Got Talent – which ended its latest run here on Saturday night with a peak audience of 15 million – are outstandlingly made compared to the BBC’s staid rival Strictly Come Dancing. He may have plenty of producers working under him, but Cowell generates all the ideas himself. According to Bafta TV chairman John Willis, Cowell has not … Read More »

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Hot Trailer: ‘Harry Potter and The Deathly Hallows’

By | Sunday June 6, 2010 @ 11:05pm PDT
Nellie Andreeva

The MTV Movie Awards also featured this sneak peek at Warner Bros.’ Harry Potter and the Deathly Hallows. Boy, those kids are all grown up!

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Hot Trailer: ‘The Twilight Saga: Eclipse’

By | Sunday June 6, 2010 @ 9:48pm PDT
Nellie Andreeva

Here is a sneak peek at Summit’s Twilight trequel Eclipse, which was unveiled at tonight’s MTV Movie Awards. Spoiler alert: Edward and Jacob are still fighting over Bella.

Watch the 2010 MTV Movie Awards at!

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