The season three premiere of MTV’s comedy Awkward last night garnered a 2.3 P12-34 rating for each of the two back-to-back episodes. That was up 5% from the show’s season two premiere and up 35% from Awkward‘s series debut to set a new season opener high mark. The series created by Lauren Iungerich also had its highest rating ever among teens, with a 4.0 rating for the 10 PM episode and a 3.9 for the 10:30 PM episode. The two Awkward episodes ranked as the top 2 telecasts yesterday among 12-34, teens and female teens. Awkward was also the most social TV program of the day, with a quarter of all Twitter TV conversations centering around the series, according to Social Guide.
Meanwhile, the ninth season premiere of Discovery‘s Deadliest Catch drew a 1.6/4 in adults 18-49 and 3.5 million total viewers, up 12% in the demo and 11% in total viewers from last season to post the veteran reality series’ best score in almost two years. It boosted Discovery to No. 1 among cable networks in adults 18-49 (1.2/3).
The expanded 20-episode third season of MTV‘s Awkward will launch on Tuesday, April 16, at 10 PM with an hour-long premiere (trailer below). The following week, Awkward will be joined by new series Girl Code, a spinoff of MTV2′s Guy Code, which will air in the … Read More »
MTV has picked up of a third season of Lauren Iungerich’s comedy series Awkward, upping the order size to 20 episode from 12 for the first two seasons. Awkward draws 1.8 million total viewers on Thursday night. In … Read More »
The season two premiere of MTV’s comedy series Awkward in an upgraded 10:30 PM time slot drew 2.2 million viewers and a 2.2 rating among people P12-34 last night. That was up 29% in both total viewers and … Read More »
At its upfront presentation today, MTV announced premiere dates for returning series Teen Wolf and Awkward and the upcoming Jersey Shore spinoff Snooki & JWoww (tralier below). Just like its series premiere last year, the second season of Teen Wolf … Read More »
EXCLUSIVE: Christine Evangelista (The Joneses), Xosha Roquemore, Josh Kelly (One Live To Live) and Nico Evers Swindell (Prince William in William & Kate) have been cast as the leads of MTV’s comedy pilot Dumb Girls, from Awkward creator/executive producer Lauren Iungerich. The ensemble project, which will be produced in-house, revolves around a group of twentysomethings. It centers on Michelle (Evangelista), who is uber-competent at her job but foolish when it comes to guys. Supported by her stalwart friends — Alex (Xosha), Danny (Josh Kelly), who admits her likes her more than a friend, and Ian (Swindell) — she mounts a plan to get the guy she likes. Iungerich is executive producing the pilot, which starts production next month, with Robyn Meisinger and Kim Fleary. Kelly, repped by Talenworks and Thruline, is a regular on One Life to Live and has not been approached yet about continuing on the show when it moves online, though that is considered likely. Evangelista is with Buchwald/Fortitude and MJ Management, Swindell is with Buchwald/Fortitude and Authentic, and Roquemore is with Principal Entertainment and SDB Partners. Read More »
MTV has renewed freshman teen comedy Awkward for a second season. The news comes on the heels of the series, created and executive produced by Lauren Iungerich, hitting a series high 2.0 rating in persons 12-34 last week, up a whopping 21% from the week before. “The show is really resonating with our young audiences,” said MTV programming head David Janollari. “What I like about the show is that it first and foremost is a comedy but it’s also not afraid to be honest and emotional. It’s all about the voice of Jenna that Lauren Iungerich so brilliantly created, and with Ashley Rickards, we have an immensely watchable TV star who gives Jenna all the depth and humor and pathos and sympathy we’re looking for in a TV star”. Awkward is less than a month into its first-season run, with seven more episodes left to air. Season 2 will debut in 2012. In addition to Awkward, Iungerich is also shepherding a comedy pilot for MTV, the recently picked up Dumb Girls. This is the second scripted MTV series to be renewed this summer, following the recent pickup of Teen Wolf for a second season. Meanwhile, Skins and The Hard Times Of RJ Berger have been canceled after one and two seasons, respectively. Read More »