Melissa & Joey‘s winter debut hit a nearly one and a half year high of 1.3 million viewers in its 8 PM slot Wednesday night, ABC Family said. The comedy also was up by 35% in total viewers compared to its May 29 premiere. And it was cable’s No. 1 telecast in the time period among women 18-34, women 18-49 and females 12-34. Baby Daddy, ABC Family’s No. 1 comedy of all time also didn’t disappoint in its 8:30 PM slot. It ranked as the series’ No. 1 telecast since August 29, 2012 in women 18-34 (362,000/1.1) and women 18-29 (526,000). It also beat its May 29, 2013 debut by double digits across target categories, up by 28% in total viewers (1.1 million), by 46% in adults 18-34 (458,000), by 37% in adults 18-49 (725,000) and by 27% in viewers 12-34 (546,000).
Half-hour comedies Melissa & Joey and Baby Daddy are both set to return on January 15, ABC Family announced today. Melissa & Joey is up first at 8 PM, followed by Baby Daddy at 8:30 PM. Melissa & Joey stars Melissa Joan Hart, Joey Lawrence, Taylor Spreitler and Nick Robinson, and is executive produced by Bob Young & David Kendall, Paula Hart, Melissa Joan Hart and Lawrence. Baby Daddy, created and exec produced by Dan Berendsen, stars Jean-Luc Bilodeau, Derek Theler, Tahj Mowry with Melissa Peterman and Chelsea Kane. The returning series join previously announced all-new episodes of Pretty Little Liars and Ravenswood on January 7 and Switched At Birth and The Fosters on January 13.
The third-season order comes as production has just wrapped on Season 2 of the original series, which won’t premiere until May 29. Baby Daddy, paired with fellow comedy Melissa & Joey, is ABC Family‘s top-rated comedy series ever, and became cable’s top-rated new comedy of the summer in the key female demographics and in the network’s core adults 18-34, adults 18-49 and tween demos. Jean-Luc Bilodeau, Derek Theler, Tahj Mowry, Melissa Peterman and Chelsea Kane star in the multi-camera series created and exec produced by Dan Berendsen. “Baby Daddy was an immediate success when it launched”, said Michael Riley, president, ABC Family. “Based on the creative strength we saw during production on Season 2, and how the episodes, storylines and characters are developing, we decided to double down on this hit show and keep it in production for additional episodes”.
ABC Family Renews ‘Baby Daddy’, ‘Melissa & Joey’ & ‘Switched At Birth’, Gives Back Order To ‘Bunheads’
After a very strong launch, ABC Family’s new comedy Baby Daddy will bypass the standard back order for a full-fledged second season pickup. Fellow freshman, ballet drama Bunheads, is getting a back-order pickup while the network also is renewing comedy Melissa & Joey for a third season and Switched At Birth for a second. “The new series have resonated with our viewers, and the combination of drama, comedy and reality brings great depth to our lineup, said ABC Family president Michael Riley. The dramas will premiere in Winter, with the comedies returning in Spring 2013. ABC Family also just announced a reunion special for its new reality series Beverly Hills Nannies to air on September 4. Baby Daddy, created by Dan Berendsen, launched as ABC Family’s #1 comedy series ever and is pacing as the #1 new cable comedy this summer in Women 18-34 and Females 12-34. It also boosted its lead-in, Melissa & Joey, to its best season to date. Amy Sherman-Palladino’s Bunheads is cable TV’s #2 series on Mondays at 9 o’clock in Women 18-34 and Females 12-34. Here is more on the newly picked up series:
No second-week slump for ABC Family‘s new comedy series Baby Daddy, which bucked the normal trend and actually added viewers in its second airing after a strong debut last week. At 8:30 PM last night, Baby Daddy drew 1.72 million viewers, up 4% from the premiere; 946,000 adults 18-49, up 1%; and 910,000 persons 12-34, up 8%. Baby Daddy, which will likely get a renewal pretty soon, jumped from its lead-in, Melissa & Joey, by 21% in total viewers, 15% in adults 18-34 and 13% in adults 18-49 and ranked as Wednesday’s No.1 cable telecast in primetime in Women 18-34. Meanwhile, the other cable comedy series which had a solid debut last Wednesday, TV Land’s Soul Man, was down 37% in total viewers to a 1.2 million in Week 2.
Two new cable comedy series, ABC Family’s Baby Daddy and TV Land’s The Soul Man opened solidly last night. Baby Daddy at 8:30 PM drew 1.7 million viewers and ranked as ABC Family’s No.2 comedy premiere in Total Viewers and all key demos, including Adults 18-34 (619,000) and Adults 18-49 (935,000). It built onto its Melissa & Joey lead-in by 13% in Total Viewers and 6% in persons 12-34. The debut of Baby Daddy also boosted Melissa & Joey, which set Season 2 highs in Total Viewers (1.5 million) and all key demos.
TV Land’s newest original sitcom, The Soul Man, a spinoff from the network’s flagship comedy Hot In Cleveland, also posted its network’s second highest rated series premiere. It was No.2 behind Hot In Cleveland among Adults 25-54 (1.0 rating) and Women 25-54. In total viewers, the series starring Cedric the Entertainer and Niecy Nash which was marketed primarily to African Americans, averaged 1.9 million, behind Cleveland (4.8 million) and Happily Divorced (2.4 million)