Reality ruled on TV on Monday night but the results were very different across the networks. It was spelling bee night on ABC’s Bachelor Pad (1.3/4) last night and the word there was f-l-a-t. With the contestants now competing as couples, the show was the same as last week – which was a good week for Bachelor Pad, rising 25% from its series low the week before. Fox had its usual double shot of Gordon Ramsay with Hotel Hell (2.3/7) and Hell’s Kitchen (3.0/8). Two weeks since its debut, Hotel Hell was up 15% among the Adult 18-49 demo and up 13% in total viewers compared to last week. Heading towards it finale next week, Hell’s Kitchen is down to three competing chiefs but it was also up 15% from last week in the demo and up 13% in total viewers with 6.99 million this week vs. 6.2 million last week. Those numbers made Monday the highest ratings this summer so far for Hell’s Kitchen in both the Adult 18 – 49 demo and in total viewers. In fact, last night was the highest rating the show has had in the demo since October 13, 2010. On NBC, the celebrity completion series Stars Earn Stripes (0.9/2) also moved towards its finale next week. However, that movement is downward right now. This week …
RATINGS RAT RACE: ‘Hotel Hell’ & ‘Hell’s Kitchen’ Up As Fox Hits Summer High, ‘Bachelor Pad’ Flat, ‘Stars Earn Stripes’ Falls
UPDATE, 2:45 PM: Missy Franklin helped last night’s Olympics become the most-watched in 36 years with 31.6 million viewers. NBC’s Monday primetime broadcast of the London Olympicswas the most-watched first Monday non-U.S. Summer Games since the Montreal 1976. That’s still behind Montreal’s 37.7 million but ahead of the 30.2 million who watched the first Monday of the 2008 Beijing Olympics.
PREVIOUS, 8:40 AM: The third full day of the London Summer Olympics (10.5/28) saw diving, volleyball, men’s gymnastics and Missy Franklin’s gold medal win in the pool. In fast nationals, Monday’s primetime broadcast of the Games was down 1% from the final nationals on same night at the 2008 Beijing Summer Olympics. However, it was up 48% from the 2010 Vancouver Winter Games. NBC won the night among adults 18-49 and in total viewers with 31.42 million watching. Meanwhile, ABC had a two-hour new Bachelor Pad (1.1/3), followed by a new The Glass House (0.6/2) at 10 PM. Bachelor Pad was down 27% from last week for the reality show’s lowest rating ever. Glass House was down 25% from last week’s show, also hitting its lowest rating to date. On CBS, it was an evening of repeats with How I Met Your Mother (0.9/3), 2 Broke Girls (1.0/3), Two And A Half Men (1.1/3), Mike & Molly (1.1/3) and Hawaii Five-O (0.9/2). Fox …
RATINGS RAT RACE: ‘Bachelor Pad’ Premiere Down Big, ‘Glass House’ Hits Low, ‘Ninja Warrior’ Finale Up
Monday was a night of beginnings and endings. With hot tubs and cold intrigue for a $250,000 prize, ABC had the two-hour Season 3 premiere of Bachelor Pad (1.4/4) at 8 PM. That was down 36% from the 2011 Season 2 premiere on August 8 and a series low. ABC followed at 10 PM with a new episode of the legally challenged The Glass House (0.8/2). The sixth week of the reality show tied again for a season low. NBC aired the two-hour Season 4 finale of American Ninja Warrior (2.0/5), up 11% from last week. On Fox, it was Gordon Ramsay’s night again with Hell’s Kitchen (2.6/8) and MasterChef (2.7/7). Kitchen was down to the final eight contestants and even with last week. On MasterChef, it was Part 1 of the top six cooking contestants competing, with the show rising 4% from last week. Fox won the night among adults 18-49 and total viewers.
NFL games last night had opposite ratings effects on Fox and ABC in the fast nationals. Airing against Monday Night Football, Fox’s Hell’s Kitchen (2.4/6) at 9 PM was down 11% from last Monday, which was Labor Day. Still, Gordon Ramsay’s cooking competition was the top-rated program of the night among adults 18-49. It was preceded on Fox by a Hell’s Kitchen rerun. ABC’s fast nationals got a boost from football as the network’s numbers are inflated due to local NFL pre-emptions. With that in mind, the finale of Bachelor Pad (2.3) was up 21% from last Monday and 28% from last summer’s closer, though some of the gains will be shaved off in the finals. With a Bachelor Pad final regular episode at 8 PM (2.2/6) leading in to the two-hour finale, ABC topped Monday’s total viewer and demo standings in the fast nationals. Over at NBC, the Miss Universe Pageant (1.6/4) was down 16% from last year to log the franchise’s lowest rating ever. The CW turned on the lights last night ahead of the network’s fall launch tonight. The Gaga by Gaultier special drew 1.4 million viewers at 8 PM, the channel’s largest audience since May.
Univision dominated its English-language counterparts last night, winning Monday night in adults 18-49 (2.3/6), adults 18-34 (2.5/7) and total viewers (5.7 million) with the three-hour finale of Pequeños Gigantes. Fox (2.0/5, 4.5 million) was second in the demo, paced by a new Hell’s Kitchen (2.6/6, 5.8 million) at 9 PM, which was the top-rated program of the night despite slipping 10% in the demo from last Monday. (It followed a Hell’s Kitchen rerun, which dragged down the network’s nightly average.) ABC’s two-hour Bachelor Pad (1.8/5, 5.9 million), was also down 10% from last week and edged Hell’s Kitchen as the most watched program of the night. The only other original last night was NBC’s Children of 9/11, the first of a slew of 9/11 specials to unspool on the broadcast networks this week. It drew a 1.1/3 demo rating at 10 PM, tying CBS’ Hawaii Five-0 rerun for the top spot in the hour.
With an original Hell’s Kitchen (2.9/7) following a rerun of the cooking reality show (1.7/5), Fox easily topped Monday night in adults 18-49 (2.3/6, 5 million total viewers). The new Hell’s Kitchen was up 7% from last week to tie the series’ summer high. Also up was ABC’s Bachelor Pad (2.0/6, up 5%), which probably got a boost from the unveiling of the new Dancing With the Stars cast during the show. ABC (1.6/4 in 18-49, 5.6 million) won the night in total viewers. The only other first-run program last night was Dateline’s Dick Cheney interview special (1.4/4) on NBC, whose numbers were likely inflated by local football preemptions.
Fox (2.6/7 in adults 18-49, 6.2 million viewers) once again topped Monday night with a Gordon Ramsay lineup. After MasterChef wrapped its season last week, the network aired back-to-back originals of Hell’s Kitchen (2.4/7 at 8 PM and 2.7/7 at 9 PM) last night. The 8 PM episode was down a tenth from the fast national rating for last week’s episode (down two tenths from the final), while the 9 PM episode was up 13% from what MasterChef posted in the hour last Monday.
ABC (1.8/5, 5.9 million) was second, paced by a two-hour Bachelor Pad (2.1/6), which is running flat vs. last week, but ABC’s fast nationals are inflated because of local NFL preemptions. Over at NBC, it was corporate synergy — or as Steve Burke prefers to call it, “symphony” — at work as the network aired the third-season finale of G4′s American Ninja Warrior (1.7/4, 4 million) from 9-11 PM. The reality show posted NBC’s best 18-49 rating in the time period in seven weeks, since Macy’s Fourth of July Fireworks Spectacular, but we have to note that the network had not aired any originals in the slot since, just reruns and repurposed episodes of another NBCUniversal cable series, USA’s Law & Order: Criminal Intent. CBS aired reruns.
With CBS and NBC in all repeats, it is a two-way race on Monday between Fox and ABC these days. Fox posted another dominating performance from Gordon Ramsay’s Hell’s Kitchen (2.8/8 in 18-49, even with last week, 6.8 million total viewers, up 3%) and MasterChef (2.4/6, up 4%, 6 million, up 9%). Fox (2.6/7, 6.4 million) easily won the night, logging its highest-rated Monday with summer programming in four years among 18-49 and in three years among total viewers. A two-hour Bachelor Pad (2.1/6) was down 9% from the ABC reality series’ three-hour season premiere last week but up 11% vs. the same night last year. A repeat of Castle (0.9/9) followed, with the dramedy posting its highest rerun rating this summer. ABC (1.7/5, 5.5 million) finished second in both 18-49 and total viewers.
TV specials, especially telecasts of award shows and live events, often run for three hours in primetime, but airing a three-hour episode of a regular show is rather unusual. That is what ABC did last night with the season premiere Bachelor Pad (2.2/6, 6.9 million), which aired from 8-11 PM. The Bachelor offshoot was even with last year’s 8-10 debut among 18-49 and up 8% in total viewers despite facing stronger competition from Fox, which aired the Teen Choice Awards on the night last year. This time, Fox had Hell’s Kitchen (2.7/8, 6.5 million) at 8 PM, which was up 8% in 18-49 and 18% in total viewers from last week to tie its summer high in the demo and hit a new one in total viewers. MasterChef (2.3/8) at 9 PM was flat with last Monday. Fox (2.5/7, 6 million) won the night in 18-49 with its highest summer Monday average in more than three years, and ABC (2.2/6, 6.9 million) took top honors in total viewers. CBS and NBC stayed out of the fray with all reruns.
The season premieres of CW’s Monday dramas 90210 (2.0 million viewers, 1.2/4 in 18-34) and Gossip Girl (1.9 million, 1.3/4 in 18-34) were down double-digits from last year. It total viewers, 90210, which aired Tuesdays at 8PM last season, was off 19%, while the heavily hyped Paris opener of Gossip Girl was down 27%. On a more positive note, this was 90210′s highest-rated episode in total viewers and 18-34 since December 2009, and Gossip Girl was
ABC and CBS finished tied for first place in the adults 18-49 demographic last night with a 1.7 rating/5 share. (CBS had the advantage in total viewers, 6.1 million vs. 4.8 million). CBS’ flagship comedies The Big Bang Theory (2.2/6 among adults 18-49, 7.6 million viewers overall) and Two and a Half Men (2.1/5, 7.9 million) were once again the top programs of the night but at lower levels than previous weeks. ABC’s two-hour Bachelor Pad (2.0/5) was flat with last week (and the week before), while its lead-out, Dating in the Dark (1.2/3) was down 20% to log it lowest-rated episode ever. NBC’s Dateline (1.5/4) was up two tenths from last week to tie CBS’ CSI: Miami repeat for the No.1 spot at 10 PM.
It looks like the summer TV season will wrap the way it started, with CBS’s all-rerun Monday lineup easily topping the night. The network’s comedies The Big Bang Theory (2.8 rating/7 share among adults 18-49, 8.8 million viewers overall) and Two and a Half Men (2.6/7, 9.0 million) were the top programs of the night. Despite featuring the much-hyped announcement of the next Dancing with the Stars cast, ABC’s Bachelor Pad (2.0/6) didn’t get a boost and finished flat with last week. Dating in the Dark (1.5/4) was up a tenth. Following a House rerun (1.3/4) on Fox, an original Lie To Me (1.7/5) was down a tenth from last week. NBC aired an America’s Got Talent repeat (1.3/4) and Dateline (1.3/4), which was down 7% from its last original on Aug. 16.
For any other new reality series, the premiere number for ABC’s Bachelor Pad (2.2 rating/7 share) would’ve been a solid number. But being part of the network’s hit Bachelor franchise automatically raised expectations for the spinoff, whose two-hour debut last night was down 21% from this summer’s premiere of The Bachelorette. Bachelor Pad‘s lead-out, the second season premiere of unscripted series Dating In The Dark (1.8/5), was down -25% from the nigh-vision dating show’s last summer’s premiere. NBC’s Last Comic Standing (1.5/4) had a quiet exit, hitting a series low with its season finale, down 6% from last summer’s ender. Meanwhile, Fox’s telecast of the Teen Choice Awards (1.5/5) was up 7% from last year. ABC won the night in adults 18-49 (2.1/6), while CBS was No.1 in total viewers (6.6 million) with all-repeats.
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