Will Packer Productions, coming off the opening-weekend box office success of the producer’s Universal Pictures action comedy Ride Along, has hired UTA motion picture literary agent Barbara Dreyfus as head of motion pictures. She is one of the first key hires for Packer’s new shingle, which launched in October when he inked a three-year, first-look producing deal with the studio and set up operations on the lot. Dreyfus spent the past 13 years at UTA repping writers, directors and producers, and before that was an agent at ICM where she spent eight years in the motion picture literary department. She began her agent career at the InterTalent. “I’m thrilled to have Barbara on my team,” Packer said. “Her impeccable taste in material and great relationships across the creative community will be key assets as we establish and expand our Will Packer Productions brand. Additionally, she shares my passion for quality commercial material.”
As part of the deal, Dreyfus’ clients will remain in the UTA fold repped by their UTA agent teams.