In hindsight, launching the new incarnation of Mike Judge’s male-skewing Beavis And Butt-Head against Game 6 of the World Series was probably not such a good idea. But under the circumstances, the MTV show about two teen delinquents did well in its return after a 14-year hiatus. The new Beavis And Butt-Head posted a 2.6 rating in the persons 12-34 demographic and 3.3 million total viewers in its premiere at 10 PM. While far from the ratings heights of MTV’s mega-hit Jersey Shore, Beavis And Butt-Head did better than any recent scripted series premiere on the network. The show also attracted males to the female-skewing channel despite the competition for the World Series with a 3.4 males 12-34 rating to rank as MTV’s top series in the demo behind Jersey Shore. The Beavis And Butt-Head premiere was used to launch MTV’s other new animated series, Good Vibes, which held on to a little of its lead-in to post a so-so 1.4 persons 12-34 rating and 1.6 million viewers.
Ray Richmond is contributing to Deadline’s TCA coverage.
UPDATED: During the MTV Networks session at TCA, MTV EVP and programming head David Janollari announced that the network has renewed for a seventh season its reality series America’s Best Dance Crew, executive produced by American Idol judge Randy Jackson. The network also said it will bring back Fantasy Factory for a fifth season. And NBC’s comedy classic Friends is being picked up by Nick at Nite for nightly run beginning Sept. 6. It kicks off with a 10-hour marathon that night and runs weeknights at 10 thereafter.
After being feted at Comic-Con in San Diego last weekend, it was a smaller and less enthusiastic but equally supportive audience that met Mike Judge this afternoon for a panel promoting the new incarnation of his iconic toon Beavis and Butt-head to MTV beginning Oct. 21. Flanked by MTV Networks and Logo Group president Van Toffler, Judge demonstrated why he may be the most unassuming creator-producer in show business history. Typical was his response to a critic’s query about why he was bringing the series about the perpetually maturity-challenged nerds back now. “Well,” Judge began, “I like doing it. We’d talked about doing another (Beavis and Butt-head) movie over the years. But, you know, ‘King of the Hill’ was done, I thought we had a couple of pretty good characters here, maybe we should do this while we still could. I don’t know, it just felt right.”