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Ben Stiller’s Red Hour Digital Pooling Talent For ‘Fake Trailers’ Parody

Mike Fleming

EXCLUSIVE: Ben Stiller’s Red Hour Digital has started work on The Fake Trailer Project, a digital project inspired by Stiller’s own fake trailers that were shown in short doses in the comedy Tropic Thunder. The new project, essentially a series of at least 12 short trailer parodies, will be distributed online via a partner to be named shortly. The plan is to bring together top actors and filmmakers across all genres to take part. I’m now told that they’ll come one per week, starting in the late fall or winter.

Stiller will produce with Stuart Cornfeld and Mike Rosenstein through Red Hour Digital, with longtime Red Hour collaborator Robert Cohen exec producing and directing some of the shorts. Among the actors and directors who’ll contribute content are Stiller’s Tropic Thunder co-writer Justin Theroux, Night at the Museum scribes Tom Lennon & Ben Garant, and Clueless helmer Amy Heckerling.

Beyond Tropic Thunder, the fake trailer has provided comic currency in films like Grindhouse (where the Danny Trejo phony trailer Machete was turned into a feature). My personal favorite trailer parody was one Jerry Seinfeld came up with years ago to promote his documentary Comedian, which featured actual trailer voice-over announcer Hal Douglas.

Here was one of the fake trailers used in Tropic Thunder, featuring Robert Downey Jr as Kirk Lazarus:

Here’s the one from Comedian:

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NALA Sets Steve Carr To Direct Rob Riggle And Thomas Lennon In ‘The Boondoggle’

Mike Fleming

EXCLUSIVE: NALA Films has set Paul Blart: Mall Cop helmer Steve Carr to direct and Rob Riggle and Thomas Lennon to star in The Boondoggle, the comedy that the producer/financier bought in January as a spec. Riggle and Lennon play two guys who attend a boondoggle business trip. Despite the island-paradise setting, everything possible goes awry. Christopher Halvorson wrote the original draft. The film will shoot in late summer with NALA Films funding it.

NALA’s Emilio Diez Barroso and Darlene Caamano Loquet are producing with Joe Roth, Palak Patel and Barrett Stuart. Shooting will get underway in the summer. Carr’s Rumpus Entertainment partner Jason Taragan will be exec producer. Riggle will next be seen in the Tom Hanks-directed Larry Crowne and is shooting 21 Jump Street, while Lennon will next be seen in Bad Teacher. Lennon, who rewrote this script with Riggle, usually writes with Ben Garant, who hatched Night at the Museum and Reno 911!

NALA Films just financed and produced House of My Father, the Spanish-language comedy that stars Will Ferrell, and the Max Winkler-directed Ceremony.

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