Ten days after the cancellation of Bethenny, host Bethenny Frankel has written an open letter to fans about her experience on the show. She says she “felt a bit diluted, filtered and somewhat constricted” and Warner Bros’ decision not to go forward with Season 2 came as a relief. You can read the full letter here, but here is an excerpt:
Unlike my time on Bravo, I felt a bit diluted, filtered and somewhat constricted. I am a free spirit… I am more comfortable in my natural surroundings and in a setting where I’m surrounded by crazy, where anything goes and where I can be authentically me. When interviewed about the show, I always said that it could only work if I was true to myself and only if it was genuinely a good fit and marriage which it turned out not to be.
There will be no second season for Bethenny, Bethenny Frankel’s softly rated syndicated daytime talk show executive produced by Ellen DeGeneres. The decision was made after producer Telepictures Prods. and its station partner, the Fox O&Os, which were open to renewing the show, tried hard to keep it around but ultimately Bethenny lost its affiliate clearances (which represented about 70% of the country), mostly to the new Meredith Vieira talker. Besides Katie, there haven’t been major talk show cancellations for Bethenny to pick up independent stations. Telepictures also explored a network run to help with the show’s economics. Best Of Bethenny had a test primetime run on Bravo where Frankel was a star with Real Housewives Of New York City and her own spinoff series, but it didn’t get enough traction. Bethenny will continue to air originals through May. “We are incredibly proud of the creativity, passion and professionalism Bethenny and her staff brought to daytime each and every day and look forward to finishing out the season with more great original episodes,” Telepictures said. “While we are disappointed not to be able to bring the series back for a second season, we remain convinced that she has a unique voice and that she will continue to be successful in the future.”
Bethenny Frankel‘s daytime talk show will launch in national syndication on September 9. Bethenny, from Warner Bros and Ellen DeGeneres’ company, originally did a successful six-week summer test on several Fox-owned stations last summer, leading to its clearance in 98% of the country for next fall. Along with the premiere date, the show also released a first promo to the Fox stations which carried it last summer.
Terence Noonan, executive producer of Anderson Live, which is ending its two-season run, is segueing to a new Telepictures-produced daily syndicated talk show. Noonan and Meghan Schaefer Spielberg, and one of the founding producers of MSNBC, have been named executive producers of Bethenny Frankel‘s Bethenny, alongside Frankel and Ellen DeGeneres whose A Very Good Production co-produces the show. The one-hour daily talk show hosted by Frankel is set to launch nationwide this fall after a successful trial run on Fox stations last summer. Additionally, Mary Connelly, Ed Glavin and Andy Lassner, Executive Producers of The Ellen DeGeneres Show, also produced by Telepictures and A Very Good Production, will serve as Consulting Executive Producers of Bethenny, after having served as executive producers of the six-week test last year. Noonan is also the creator and executive producer of DC Cupcakes and A Slice Of Brooklyn and was a supervising producer on The Dr. Oz Show. Schaefer Spielberg most recently served as the Senior Executive Producer of MSNBC’s daytime programming.
Warner Bros. Domestic Television Distribution’s one-hour daily talk show hosted by Bethenny Frankel has been gaining momentum since a successful six-week test run on Fox-owned stations over the summer. Those came after Bethenny was eyed for a fall 2012 launch before clearances stalled in a crowded market. Now Fox stations representing 37% of the country will serve as launch partner this fall, with 60% of the talk show’s clearances now set on traditional affiliates of ABC, CBS and NBC from stations groups representing NBC, Hearst, Gannett, Sinclair, Cox, Lin, Raycom, Post-Newsweek, Media General, Allbritton, Gray, Northwest, and Journal among others. Bethenny is produced by Ellen DeGeneres’ A Very Good Production and Warner Bros’ Telepictures Prods.
EXCLUSIVE: Bethenny Frankel has signed with CAA, which will represent her and her Skinnygirl brand in television, licensing, commercial endorsements, speaking, and philanthropy. WME, where the reality star, entrepreneur and author was previously repped for television and publishing, will continue to represent her for publishing. In all other areas, including licensing, she was with APA. The signing comes on the heels of yesterday’s announcement that Frankel’s talk show, which she hosts as well as executive produces with Ellen DeGeneres, will launch in national syndication next year. The pickup followed Bethenny’s successful six-week trial in the summer. Read More »
Warner Bros’ daytime syndication hopeful Bethenny, starring reality star Bethenny Frankel, got off to an encouraging start for its six-week test run on Fox stations in six markets. In its first airing yesterday, the talk show averaged a 1.5/5 in the overnight metered households, up 36% from its lead-in in the six markets and improving its time periods by 88% vs. last year. In women 25-54, Bethenny was up 67% from its lead-in and 200% vs. last year. So far it has been the highest-rated daytime talker tested on the Fox stations. Not surprisingly, Bethenny performed best in New York, Frankel’s home market, where it scored a 1.9/7 on WNYW, finishing third in the 11 AM hour behind ABC’s The View and CBS’ The Price Is Right. The only market where Bethenny fell from its lead-in was Philadelphia, where it averaged a 1.8/7 in homes, down from Wendy‘s 2.5/9. Read More »
After it didn’t make the cut for a traditional fall 2012 launch, Warner Bros.’ Bethenny Frankel talk show is going for a non-traditional rollout. Fox TV Stations have picked up the show, Bethenny, for a six-week trial run in the summer on some Fox owned-and-operated stations including flagships WYNY New York and KTTV Los Angeles. It will likely follow the third season of Frankel’s Bravo reality series, which premieres in February. “Bethenny is a lightning rod, and from a marketing standpoint, we love the idea of her hit reality series dovetailing into this test,” said Fox TV Stations SVP Programming Frank Cicha. It’s been a very crowded marketplace for new syndicated talk shows, with a whopping 4 newbies — Twentieth’s The Ricki Lake Show, CBS’ Jeff Probst, ABC’s Katie and NBCU’s Steve Harvey – cleared for a September launch. The competition for station slots, made more fierce by the renewal of Warner Bros’ rookie Anderson, squeezed Bethenny out of contention for next fall, though Warner Bros and Fox continued discussions about an alternative way to get the show on the air. Read More »
Who said syndication was boring? In one day this week, the usually sleepy industry offered more action that a Michael Bay movie. Wednesday started off with several shows: newbies Jeff Probst, from CBS TV Distribution, Twentieth’s Ricki Lake, Warner Bros’ Bethenny Frankel as well as Warner Bros’ rookie Anderson, vying for a slot on the NBC stations. It ended with Jeff Probst getting the NBC stations, Anderson being renewed on the Fox stations and Ricki Lake landing a key Tribune station that secures its launch. “I don’t remember it being so wild,” one veteran syndication executive said about the Wednesday flurry of activity. “It was like the Wild Wild West — everyone had their guns out and we were shooting at each other.”
After a marathon of presentations by all hopefuls, including the NBC-produced Jenny McCarthy talk-show pilot, it came down to Jeff Probst and Ricki Lake for the spot on the NBC stations. Things were so close, I hear the winner was picked by a vote. The moment the decision to go with Jeff Probst was made yesterday, “the scurrying started, and the other dominoes started to fall,” according to an industry insider. Ricki Lake needed to secure a station in the top TV market, New York City, to keep its hopes of a nationwide launch alive. Meanwhile, Tribune’s New York station WPIX had trouble integrating Anderson Cooper’s new talk show into its lineup of conflict talkers: NBCU’s Maury, Jerry Springer and Steve Wilkos, and Tribune’s own Bill Cunningham. So WPIX went for Ricki Lake, Anderson moved to Fox’s New York station, and the Fox station group quickly renewed the show for a second season. Read More »