Ten days after the cancellation of Bethenny, host Bethenny Frankel has written an open letter to fans about her experience on the show. She says she “felt a bit diluted, filtered and somewhat constricted” and Warner Bros’ decision not to go forward with Season 2 came as a relief. You can read the full letter here, but here is an excerpt:
Unlike my time on Bravo, I felt a bit diluted, filtered and somewhat constricted. I am a free spirit… I am more comfortable in my natural surroundings and in a setting where I’m surrounded by crazy, where anything goes and where I can be authentically me. When interviewed about the show, I always said that it could only work if I was true to myself and only if it was genuinely a good fit and marriage which it turned out not to be.
There will be no second season for Bethenny, Bethenny Frankel’s softly rated syndicated daytime talk show executive produced by Ellen DeGeneres. The decision was made after producer Telepictures Prods. and its station partner, the Fox O&Os, which were open to renewing the show, tried hard to keep it around but ultimately Bethenny lost its affiliate clearances (which represented about 70% of the country), mostly to the new Meredith Vieira talker. Besides Katie, there haven’t been major talk show cancellations for Bethenny to pick up independent stations. Telepictures also explored a network run to help with the show’s economics. Best Of Bethenny had a test primetime run on Bravo where Frankel was a star with Real Housewives Of New York City and her own spinoff series, but it didn’t get enough traction. Bethenny will continue to air originals through May. “We are incredibly proud of the creativity, passion and professionalism Bethenny and her staff brought to daytime each and every day and look forward to finishing out the season with more great original episodes,” Telepictures said. “While we are disappointed not to be able to bring the series back for a second season, we remain convinced that she has a unique voice and that she will continue to be successful in the future.”
UPDATED: The bulk of syndicated daytime talk show premiered yesterday, including one of two new talkers, Warner Bros’ Bethenny, which debuted nationwide after a test on several Fox stations in summer 2012. Bethenny, hosted by Bethenny Frankel, opened with a 0.9/3 in households and 0.6/4 in women 25-54. That was in line with the debuts of the two new talk shows last fall that didn’t make it to second season: Jeff Probst (1.0, 0.7) and Ricki Lake (0.8, 0.4). The bright spot for Bethenny was its demo performance, which was up double digits from its lead-in and the time period’s average last September, while the show was down in households. But there was good news for Warner Bros as its other talker Ellen, whose host Ellen DeGeneres also produces Bethenny, topped all syndication talker openers for a second year in a row. Ellen drew a 3.1/8 in households and 1.8/11 in women 25-54. That was up a tenth from last fall’s premiere in HH and down 18% from last year’s all-time high season opener in women 25-54. Compared with last September’s and May’s averages, Ellen was up by double-digits. Katie entered Season 2 with a 2.0/6 in HH and 1.1/7 in women 25-54. That was down 29% in HH and 31% in women 25-54 from the series’ big series premiere last fall but still good enough for second place among the talk show openers in the demo behind Ellen. Dr. Phil (1.8, 0.7) was No. 2 in households with a rerun because of CBS’ US Open coverage and will launch its new season today. Dr. Oz (1.3, 0.6) was down from last year as was The Doctors (0.9, 0.4). Holdover Kelly & Michael (3.0, 1.2), which opened its new season last week, finished neck and neck with Ellen in HH. Read More »
Bethenny Frankel‘s daytime talk show will launch in national syndication on September 9. Bethenny, from Warner Bros and Ellen DeGeneres’ company, originally did a successful six-week summer test on several Fox-owned stations last summer, leading to its clearance in 98% of the country for next fall. Along with the premiere date, the show also released a first promo to the Fox stations which carried it last summer.
Warner Bros. Domestic Television Distribution’s one-hour daily talk show hosted by Bethenny Frankel has been gaining momentum since a successful six-week test run on Fox-owned stations over the summer. Those came after Bethenny was eyed for a fall 2012 launch before clearances stalled in a crowded market. Now Fox stations representing 37% of the country will serve as launch partner this fall, with 60% of the talk show’s clearances now set on traditional affiliates of ABC, CBS and NBC from stations groups representing NBC, Hearst, Gannett, Sinclair, Cox, Lin, Raycom, Post-Newsweek, Media General, Allbritton, Gray, Northwest, and Journal among others. Bethenny is produced by Ellen DeGeneres’ A Very Good Production and Warner Bros’ Telepictures Prods.
I’ve known Mike Sitrick for a long time. He’s a PR maven who prides himself on being a family man. Which is why he should be filled with self-loathing for allowing his firm to promote a torture porn pic like Captivity, much less an even more disgusting premiere party whose selling point was its political incorrectness. (Let me make it perfectly clear: I support talent’s right to make the movie, just not business people profiting from it.) Sure, I received all those inane emails announcing the bash, and I did the right thing: I trashed them. Other journalists fell all over themselves covering the event so as to diss it: really, they’re lemmings hurling themselves off the cliff. There is only one way to stop the business of these torture porn movies: by shaming the people who receive money for releasing them, publicizing them, having anything to do with them. So, Mike, how could you? (And how could you, After Dark’s Courtney Solomon and Allan Zeman?) Take that Captivity money and donate it to charity and pledge publicly right now you’ll never get involved with torture porn pics again. Until Mike does, I urge Hollywood and other companies to shun Sitrick and Company because there is such a thing as guilt by association.