After breaking Saturday Night Live ratings barriers for NBC, taking down CBS’ insufferable reality host Jeff Probst and snagging NBC a rare Emmy nom in that category, and clocking good numbers for the network with not one but two 90th birthday parties on their air, NBC has thanked Betty White by canceling her show Betty White’s Off Their Rockers. The network has opted not to pick up the reality series, in which old people punk young ones. When NBC unveiled the show in April 2012 coinciding with the network’s first 90th birthday party for White, the reality series clocked 12 million viewers and a 2.6 rating in the 18-49 demo, though it quickly settled in lower than that. In its second season, the show averaged about 5.3 million viewers and a 1.5. On Tuesday, the season finale was down 33% in the demo compared with the year season before, though up 25% from July 2′s series low.
Perhaps not coincidentally, the news comes the same day NBC said it has ordered eight episodes of Endemol USA‘s original hourlong game show Wall Of Fame. Endemol USA (Big Brother, Wipeout, Steve Harvey) will produce the new series. On Wall Of Fame, families of four win cash by correctly answering general-knowledge questions and then identifying which celebrity on a “wall of fame” also got the right answer. Endemol USA also produced game show Deal Or No Deal, which you’ll notice is not running on NBC anymore, having debuted in 2005 before sputtering out in 2008. Read More »
After four episodes, NBC today pulled Best Friends Forever off its schedule. The Wednesday night midseason replacement will itself be replaced next week by a new episode of Betty White’s Off Their Rockers hidden camera series. BFF stars … Read More »
Diane Haithman is contributing to Deadline’s TCA coverage.
The troubled NBC network will be taking on more serious issues later in the day, but it kicked off its TCA sessions in Pasadena today with a breakfast with the ubiquitous Betty White, 89, who is adding to her work schedule on TV Land’s sitcom Hot In Cleveland by hosting and executive producing the new NBC reality show Betty White’s Off Their Rockers. The show is about the elder generation pulling pranks on unsuspecting members of the younger generation. It is adapted from the International Emmy-winning Belgium series Benidorm Bastards.
As usual, this popular member of TV’s least desirable demographic was full of quips, including this reply to a question about whether there’s anything the soon-to-be 90 actress still wants to do: “I’m not going to say Robert Redford, as much as you might expect it.” The network will celebrate White’s birthday with the previously announced 90-minute special January 16, Betty White’s 90th Birthday: A Tribute To America’s Golden Girl, followed by a sneak peak of Off Their Rockers at 9:30 PM. (The network today announced that Ellen DeGeneres, Morgan Freeman, Tina Fey and Carl Reiner are among those who have been added to the birthday salute roster, joining Mary Tyler Moore, Ed Asner and White’s fellow Hot In Cleveland cast members.) Read More »