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RATINGS RAT RACE: ‘Off Their Rockers’ Returns Down, ‘NCIS’ & ‘NCIS: LA’ Hit Highs

By DOMINIC PATTEN | Wednesday January 9, 2013 @ 9:32am PSTTags: Betty White's Off Their Rockers, NCIS, NCIS: LA, TV Ratings

With visits from Kim Kardashian and Psy, Betty White’s Off Their Rockers was back for its second season with back-to-back episodes on NBC last night. The hidden camera series notched a 1.5/4 rating for its 8 PM show and a 1.8/5 for its 8:30 broadcast. The 8 PM Off Their Rockers was down 16% from its April 4 regular time slot debut and a sharp 46% from its January 16, 2012 special premiere. The show drew 5.66 million viewers for its 8 PM airing and 6.14 million at 8:30, the latter a series high for the time slot. Meanwhile, without The Voice as a lead-in, Go On (1.5/4) was down a harsh 38% from its last original December 4 and The New Normal (1.3/3) was down 24% from its last new show on the same date; both are series lows for the freshman shows. Parenthood (1.9/5) followed, up 6% from last week.

On CBS, NCIS (3.5/10) was up a slight 6% from its last original three weeks ago, but with 20.87 million total viewers the procedural was by far the night’s most watched show. Only NCIS: LA (3.0/8), which was flat with its last new show December 18, was close with 17.79 million viewers. Those numbers were the season highs for both. Also back with its first new show in three weeks, Vegas (1.6/4) was with its December 18 broadcast. With 16.481 million watching, CBS won the night in total viewers and in the adults 18-49 demo. READ MORE »

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RATINGS RAT RACE: Betty White And ‘Parenthood’ Lead NBC To Nightly Win

By NELLIE ANDREEVA | Wednesday January 2, 2013 @ 9:36am PSTTags: Betty White's Off Their Rockers, NCIS: LA, Parenthood, Shark Tank, TV Ratings
Nellie Andreeva

Who says unscripted series don’t repeat well? Reality series reruns ranked as the four highest-rated telecasts last night, ahead of all scripted series encores including dramas NCIS and NCIS: LA, whose repeat rights raked in top dollar from cable networks. Leading the way was NBC’s Betty White’s Off Their Rockers, which aired four back-to-back reruns, growing steadily to a 1.8/4 at 9:30 PM, the show’s highest-rated episode (original or repeat) since the series premiere in April. It was also the top result for the night among all programs, beating an original of NBC’s Parenthood (1.7./5), which followed it at 10 PM. The dramedy was down 15% from its last first-run episode three weeks ago. NBC won another Tuesday night in adults 18-49 (1.6/4), this time without The Voice‘s help. Univision was close second (1.5/4). Read More »

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Ratings Rat Race: ‘Off Their Rockers’ Down, ‘Rock Center’ Up; ‘Idol’ Takes Season Lead

By NELLIE ANDREEVA | Thursday May 3, 2012 @ 9:27am PDTTags: American Idol, Betty White's Off Their Rockers, Don't Trust The B---- In Apt. 23, Ratings
Nellie Andreeva

Flat continues to be the new up, with most series last night even or down from their last originals. Three weeks before the end of the season, American Idol moved into the top ratings position it has held since its first in-season cycle. Following last night’s Top 5 performance show (4.6/13 in adults 18-49, even with last week’s fast national), Fox’s reality veteran has surpassed NBC’s The Voice, whose average is boosted by its airing after the Super Bowl, to become the No. 1 show of the season in the 18-49 demographic. The two-hour Idol also delivered another Wednesday win for Fox in 18-49 and total viewers.

Related: ‘GMA’ Beats ‘Today’ Again In Total Viewers Read More »

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‘Best Friends Forever’ Off NBC

By DOMINIC PATTEN | Friday April 27, 2012 @ 6:31pm PDTTags: Betty White's Off Their Rockers, NBC

After four episodes, NBC today pulled Best Friends Forever off its schedule. The Wednesday night midseason replacement will itself be replaced next week by a new episode of Betty White’s Off Their Rockers hidden camera series. BFF stars … Read More »

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RATINGS RAT RACE: OK Start For ‘Off Their Rockers’, ‘BFF’ Low, ‘CSI’ Up, ‘OTH’ Departs

By NELLIE ANDREEVA | Thursday April 5, 2012 @ 10:17am PDTTags: Betty White's Off Their Rockers, Ratings, Univision
Nellie Andreeva

Betty White’s Off Their Walkers had its official premiere on NBC last night, drawing 7.2 million viewers and a 1.8/6 in adults 18-49. That was down 31% in the demo from the hidden-camera series’ preview in January when it followed … Read More »

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NBC Enlists Betty White For Ratings Help: TCA

By THE DEADLINE TEAM | Friday January 6, 2012 @ 11:20am PSTTags: Betty White, Betty White's Off Their Rockers, NBC

Diane Haithman is contributing to Deadline’s TCA coverage.

The troubled NBC network will be taking on more serious issues later in the day, but it kicked off its TCA sessions in Pasadena today with a breakfast with the ubiquitous Betty White, 89, who is adding to her work schedule on TV Land’s sitcom Hot In Cleveland by hosting and executive producing the new NBC reality show Betty White’s Off Their Rockers. The show is about the elder generation pulling pranks on unsuspecting members of the younger generation. It is adapted from the International Emmy-winning Belgium series Benidorm Bastards.

As usual, this popular member of TV’s least desirable demographic was full of quips, including this reply to a question about whether there’s anything the soon-to-be 90 actress still wants to do: “I’m not going to say Robert Redford, as much as you might expect it.” The network will celebrate White’s birthday with the previously announced 90-minute special January 16, Betty White’s 90th Birthday: A Tribute To America’s Golden Girl, followed by a sneak peak of Off Their Rockers at 9:30 PM. (The network today announced that Ellen DeGeneres, Morgan Freeman, Tina Fey and Carl Reiner are among those who have been added to the birthday salute roster, joining Mary Tyler Moore, Ed Asner and White’s fellow Hot In Cleveland cast members.) Read More »

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