NBC Dumps Betty White

By | Thursday July 11, 2013 @ 2:33pm PDT

After breaking Saturday Night Live ratings barriers for NBC, taking down CBS’ insufferable reality host Jeff Probst and snagging NBC a rare Emmy nom in that category, and clocking good numbers for the network with not one but two 90th birthday parties on their air, NBC has thanked Betty White by canceling her show Betty White’s Off Their Rockers. The network has opted not to pick up the reality series, in which old people punk young ones. When NBC unveiled the show in April 2012 coinciding with the network’s first 90th birthday party for White, the reality series clocked 12 million viewers and a 2.6 rating in the 18-49 demo, though it quickly settled in lower than that. In its second season, the show averaged about 5.3 million viewers and a 1.5. On Tuesday, the season finale was down 33% in the demo compared with the year season before, though up 25% from July 2′s series low.

Perhaps not coincidentally, the news comes the same day NBC said it has ordered eight episodes of Endemol USA‘s original hourlong game show Wall Of Fame. Endemol USA (Big Brother, Wipeout, Steve Harvey) will produce the new series. On Wall Of Fame, families of four win cash by correctly answering general-knowledge questions and then identifying which celebrity on a “wall of fame” also got the right answer. Endemol USA also produced game show Deal Or No Deal, which you’ll notice is not running on NBC anymore, having debuted in 2005 before sputtering out in 2008. Read More »

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RATINGS RAT RACE: ‘America’s Got Talent’ Hits Low, ‘So You Think You Can Dance’ & ‘Extreme Weight Loss’ Rise

The NBA and NHL playoffs are over and The Voice has wrapped for the season, but the network reality battles were in full flight last night. Fox’s So You Think You Can Dance (1.6/5) had its first live show of the summer season. With the Top 20 dancers making their moves and Wayne Brady joining Nigel Lythgoe and Mary Murphy at the judges’ table, the two-hour show rose 14% from last week. That wasn’t the only double-digit rise for SYTYCD — the show was up 16% in viewers to 4.4 million. After being off for three weeks because of the NBA Finals, Extreme Weight Loss (1.2/4) packed on some ratings pounds in its return. Tied with its May 28 premiere for a season high, the two-hour show was up 20% from its June 4 show. Read More »

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RATINGS RAT RACE: ‘Off Their Rockers’ Returns Down, ‘NCIS’ & ‘NCIS: LA’ Hit Highs

By | Wednesday January 9, 2013 @ 9:32am PST

With visits from Kim Kardashian and Psy, Betty White’s Off Their Rockers was back for its second season with back-to-back episodes on NBC last night. The hidden camera series notched a 1.5/4 rating for its 8 PM show and a 1.8/5 for its 8:30 broadcast. The 8 PM Off Their Rockers was down 16% from its April 4 regular time slot debut and a sharp 46% from its January 16, 2012 special premiere. The show drew 5.66 million viewers for its 8 PM airing and 6.14 million at 8:30, the latter a series high for the time slot. Meanwhile, without The Voice as a lead-in, Go On (1.5/4) was down a harsh 38% from its last original December 4 and The New Normal (1.3/3) was down 24% from its last new show on the same date; both are series lows for the freshman shows. Parenthood (1.9/5) followed, up 6% from last week.

On CBS, NCIS (3.5/10) was up a slight 6% from its last original three weeks ago, but with 20.87 million total viewers the procedural was by far the night’s most watched show. Only NCIS: LA (3.0/8), which was flat with its last new show December 18, was close with 17.79 million viewers. Those numbers were the season highs for both. Also back with its first new show in three weeks, Vegas (1.6/4) was with its December 18 broadcast. With 16.481 million watching, CBS won the night in total viewers and in the adults 18-49 demo. Read More »

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RATINGS RAT RACE: Betty White And ‘Parenthood’ Lead NBC To Nightly Win

By | Wednesday January 2, 2013 @ 9:36am PST
Nellie Andreeva

Who says unscripted series don’t repeat well? Reality series reruns ranked as the four highest-rated telecasts last night, ahead of all scripted series encores including dramas NCIS and NCIS: LA, whose repeat rights raked in top dollar from cable networks. Leading the way was NBC’s Betty White’s Off Their Rockers, which aired four back-to-back reruns, growing steadily to a 1.8/4 at 9:30 PM, the show’s highest-rated episode (original or repeat) since the series premiere in April. It was also the top result for the night among all programs, beating an original of NBC’s Parenthood (1.7./5), which followed it at 10 PM. The dramedy was down 15% from its last first-run episode three weeks ago. NBC won another Tuesday night in adults 18-49 (1.6/4), this time without The Voice‘s help. Univision was close second (1.5/4). Read More »

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Ratings Rat Race: ‘Off Their Rockers’ Down, ‘Rock Center’ Up; ‘Idol’ Takes Season Lead

Nellie Andreeva

Flat continues to be the new up, with most series last night even or down from their last originals. Three weeks before the end of the season, American Idol moved into the top ratings position it has held since its first in-season cycle. Following last night’s Top 5 performance show (4.6/13 in adults 18-49, even with last week’s fast national), Fox’s reality veteran has surpassed NBC’s The Voice, whose average is boosted by its airing after the Super Bowl, to become the No. 1 show of the season in the 18-49 demographic. The two-hour Idol also delivered another Wednesday win for Fox in 18-49 and total viewers.

Related: ‘GMA’ Beats ‘Today’ Again In Total Viewers Read More »

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‘Best Friends Forever’ Off NBC

By | Friday April 27, 2012 @ 6:31pm PDT

After four episodes, NBC today pulled Best Friends Forever off its schedule. The Wednesday night midseason replacement will itself be replaced next week by a new episode of Betty White’s Off Their Rockers hidden camera series. BFF stars … Read More »

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RATINGS RAT RACE: OK Start For ‘Off Their Rockers’, ‘BFF’ Low, ‘CSI’ Up, ‘OTH’ Departs

By | Thursday April 5, 2012 @ 10:17am PDT
Nellie Andreeva

Betty White’s Off Their Walkers had its official premiere on NBC last night, drawing 7.2 million viewers and a 1.8/6 in adults 18-49. That was down 31% in the demo from the hidden-camera series’ preview in January when it followed … Read More »

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NBC Enlists Betty White For Ratings Help: TCA

By | Friday January 6, 2012 @ 11:20am PST

Diane Haithman is contributing to Deadline’s TCA coverage.

The troubled NBC network will be taking on more serious issues later in the day, but it kicked off its TCA sessions in Pasadena today with a breakfast with the ubiquitous Betty White, 89, who is adding to her work schedule on TV Land’s sitcom Hot In Cleveland by hosting and executive producing the new NBC reality show Betty White’s Off Their Rockers. The show is about the elder generation pulling pranks on unsuspecting members of the younger generation. It is adapted from the International Emmy-winning Belgium series Benidorm Bastards.

As usual, this popular member of TV’s least desirable demographic was full of quips, including this reply to a question about whether there’s anything the soon-to-be 90 actress still wants to do: “I’m not going to say Robert Redford, as much as you might expect it.” The network will celebrate White’s birthday with the previously announced 90-minute special January 16, Betty White’s 90th Birthday: A Tribute To America’s Golden Girl, followed by a sneak peak of Off Their Rockers at 9:30 PM. (The network today announced that Ellen DeGeneres, Morgan Freeman, Tina Fey and Carl Reiner are among those who have been added to the birthday salute roster, joining Mary Tyler Moore, Ed Asner and White’s fellow Hot In Cleveland cast members.) Read More »

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