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NBC’s ‘The Blacklist’ Tops Annual New-Series Ad Price Survey

By | Monday October 14, 2013 @ 7:01am PDT

CBS is earning the biggest premiums for its new TV series this season, according to the annual who’s-getting-what-for-which-new-series report in Adweek. Among CBS’s new crop, its new Robin Williams starrer The Crazy Ones snags an average cost of $175,200 for a 30-second spot – the biggest haul of any new comedy, beating NBC’s competing The Michael J. Fox Show, which clocks $110,050 per spot. But NBC’s The Blacklist is the most valuable new series on the primetime landscape, at an average $198,667 per spot –   making Fox’s new Sleepy Hollow look a bargain at $139,120 per, the study noted. ABC’s highly hyped Marvel’s Agents of S.H.I.E.L.D. splits the difference, with an average rate of $169,730 per spot.

According to media buyers surveyed, CBS’s Chuck Lorre seven-season-old comedy The Big Bang Theory costs advertisers a whopping $326,260 per 30-second spot this season, topping NBC’s The Voice at $264,575, ABC’s Modern Family ($257,435) and Fox’s The Simpsons ($256,963). Meanwhile, advertisers who get in early on Lorre’s new Monday comedy for CBS, Mom, are paying a mere $138,575 per spot. The Big Bang Theory is, however, averaging more than 19 million viewers this season. Mom is not.

And yes, the NFL commands the highest unit cost of any TV franchise, with NBC’s Sunday Night football franchise priced at about $570,000 per spot, and Fox’s eight late national NFC games at $595,000 per spot, but non-sports entertainment programs enjoy longer runs, Adweek … Read More »

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Premiere Week Live+7 Ratings: Networks In Positive Territory, ‘Agents Of SHIELD’, ‘Big Bang’ & ‘Sleepy Hollow’ Post Biggest Gains

Nellie Andreeva

Here is some good news for the broadcast networks — viewers are not abandoning broadcast, they are just taking their sweet time watching the shows. The Live+7 ratings for premiere week came out today, and it painted a pretty good picture — all nets were up or flat vs. last fall. Compare that with the Live+Same Date ratings for the opening week of the season where only ABC and NBC were up in adults 18-49 and only NBC up in total viewers, while everyone else was down. The turnaround was biggest for Fox, which went from being down 15% year-to-year in 18-49 and down 13% in total viewers in Live+SD to +9% and +7%, respectively. It was fueled by freshman Sleepy Hollow (5.3 18-49 rating), which posted the biggest percentage Live+7 gain in adults 18-49 (70%) and tied CBS’ The Big Bang Theory for the second biggest absolute gain (2.2 rating). That was still good enough for Fox to rank fourth among the Big 4 networks (2.9, 7.5 million total viewers). NBC (3.8, up 6%; 11.5 million, up 17%) remained the leader in 18-49, paced by the premiere of The Blacklist (5.5, up 43%). CBS was still No.1 in total viewers (13 million, up 1%) and moved up from third to second in 18-49 (3.1, nc). Its top performer was the hourlong Big Bang Theory (7.8 in 18-49, up 40%), the highest rated program of premiere week in 18-49. CBS also claimed the most watched program, NCIS, 24.7 million, followed closely by Big Bang (24.2 million). ABC (3.0, up 7%; 7.9 million, -1%) was No.4 in 18-49 but claimed 3 of the Top 5 programs in absolute 18-49 gain: No.1, Marvel’s Agents of S.H.I.E.L.D. (7.0, up 2.3), No.4, Modern Family (6.2, up 2.1), and No.5, Grey’s Anatomy (5.1, up 1.7). While the networks’ Live+7 gains are all good for bragging rights, the networks still don’t have a way of monetizing viewing outside of the Live+3 window. Here are network rankings and a full list of all programs’ Live+7 18-49 performance: Read More »

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