Today show weatherman Al Roker kissed and made up with New York City Mayor Bill de Blasio on the program this morning when the mayor came to cut the ribbon on the show’s revamped Rockefeller Center outside space. It’s part of Today’s campaign to hang on to the ratings bump it enjoyed in Sochi, which put the show back on top of the morning show pile.
“We’ve got Mayor Bill de Blasio,” Roker announced, though he needn’t have bothered – the mayor was hard to miss, towering over the Today show team, and Roker barely came up to his shoulders. ‘We’ll get this out of the way,” Roker opened. “We had a little chat about school closings and snow; we both want the best for school kids and our city.” Read More »
Today show weatherman Al Roker apologized this morning on air from Sochi for suggesting New York City Mayor Bill de Blasio would be one term and out over his “goofball” decision to keep schools open in the thick of the latest winter storm.
One of the popular theories as to why NBC’s Today show is not grabbing the usual winning crowds it enjoys whenever it goes to an Olympics (its ratings have popped, but ABC’s Good Morning America was able to snag a bigger crowd this past Tuesday, for instance, though Today jumped back on top Wednesday) is that Today is getting pummeled by the weather. Not the surprisingly warm temperatures in Sochi, which is affecting conditions for several Olympics competitions, but the mondo snowstorm that was forecast for, and then hit, the U.S. East Coast. Particularly East Coast morning viewers looking for information about the storm barreling down on them might have been too distracted to watch Team Today each morning, interviewing U.S. medal winners, discussing Russian culture, and wearing eucalyptus-branch hats while soaking at a Russian bath house. That, even though Today at least one morning led its broadcast with a big storm report, and has included segments on the storm throughout its Sochi broadcasts.
Today weatherman Roker may have solved that problem when he gave himself a speaking part in the storm spectacle, launching a Twitter tirade against New York mayor Bill de Blasio over the latter’s decision to keep NY schools open Thursday despite severe weather warnings. This morning, Roker got a big fat plug across the media landscape when he apologized on Today for one of those tweets, in which he gave his “long-range forecast” that de Blasio would be a one-term mayor.
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