‘Game Of Thrones’ Latest Episode Breaks Piracy Record

By | Thursday April 17, 2014 @ 8:13am PDT

HBO‘s Game Of Thrones has made piracygothrones__140414155204-275x154 history. According to TorrentFreak, more than 193,000 BitTorrent users shared a single copy of Sunday’s episode and about 1.5 million people downloaded it during the first 24 hours. The numbers … Read More »

Comments (16)

SXSW: VHX Offers DIY Distribution For All Creators, Traditional Models Be Damned

By | Saturday March 15, 2014 @ 5:30pm PDT

vhxDIY distribution platform VHX made a big move at SXSW this week when it opened its digital doors to the public, allowing any content creator to sell direct to fans at low cost. The start-up founded in 2011 by Jamie Wilkinson and Casey Pugh had been in private beta for two years building a library of over 300 select titles from indie filmmakers and film companies including Shane Carruth’s Upstream Color, Mike Birbiglia’s Sleepwalk With Me, and Oscar nominated docu The Act of Killing. Unlike video distribution storefronts like Amazon, Hulu, Netflix, and iTunes, VHX offers technology that allows makers to sell content direct to fans via high quality streaming or DRM-free download at price points of their choosing, on their own websites. That means flinging the gates wide open to any and all content. “The goal is to close the gap between interest and availability,” VHX co-founder Wilkinson told me in Austin. Most digital distributors are selective in their content deals but VHX is a facilitator, not a gatekeeper of content.

VHX is one of a handful of rising DIY distribution companies offering content creators an alternative to aggregators by cutting out the middleman, dramatically changing traditional distribution models, territorial rights, and release windows – not just the means of delivery. “Traditional distribution thinking is that the world is chunked up into borders and information does not cross these borders, but the internet has changed all that,” said Wilkinson. SXSW 2014VHX allows users to geofilter content by region but recommends they offer worldwide releases for maximum exposure. More than half of VHX sales come from outside the U.S. from consumers who don’t want to wait for a film to expand to their region or hit home video. “When you’re marketing or at a premiere in the U.S., people hear about it and there’s demand all over the world. We see tons of successful pre-orders because of that – there’s demand and people are Googling the film and they want to take some kind of action. You might as well offer it for purchase.” Read More »

Comments (4)

‘Act Of Killing’ Passes 3.5M Downloads On BitTorrent

By | Thursday January 23, 2014 @ 12:47pm PST

The Act Of Killing OscarsThe total for the Oscar-nominated documentary is three times bigger than the audience it has reached on YouTube, BitTorrent says in a blog post. The firm launched its bundle on December 31, in collaboration with … Read More »

Comments (5)

Madonna-Directed “Secret” Short Film To Debut Via BitTorrent

By | Tuesday September 17, 2013 @ 8:00am PDT

Madonna, VICE, and BitTorrent have unveiled secretprojectrevolution, the 17-minute short film Madonna has been teasing online for months. The multihyphenate, who most recently helmed 2011’s W.E., co-directed the short with Steven Klein for the Art … Read More »

Comments (1)

BitTorrent Sets Next Phase For DIY Bundle Distribution Platform

By | Wednesday September 11, 2013 @ 5:56pm PDT

BitTorrent announced today that its Bundle project will hit its next phase on September 24, when approved creators can start building their own DIY distribution campaigns on the new publishing platform. The program, still in alpha testing, eventually will allow creators to charge or … Read More »

Comments (0)

Showtime’s ‘Homeland’ Season 3 Premiere Leaked Online A Month Early

By | Monday September 2, 2013 @ 5:46pm PDT

Showtime‘s Homeland became the latest victim of online piracy today when the show’s Season 3 premiere was leaked ahead of its September 29 debut. Over 100K users of file-sharing protocol BitTorrent have … Read More »

Comments (18)

“Impossible” To Illegally Download On BitTorrent, Says BitTorrent

By | Tuesday June 25, 2013 @ 3:18pm PDT

How’s this for an interesting defense? File-sharing site BitTorrent insists that a recent report that HBO’s Game Of Thrones broke records for illegal downloads on BitTorrent is false — because illegal downloading … Read More »

Comments (10)

‘Game Of Thrones’ Season 3 Finale Slays Piracy Record; 1M Downloads In One Day

By | Monday June 10, 2013 @ 6:15pm PDT

Subscription viewers weren’t the only ones who went nuts for HBO‘s Game Of Thrones season finale. According to TorrentFreak, over 1 million BitTorrent users downloaded Sunday’s … Read More »

Comments (6)

BitTorrent Bundle Offers First Ever ‘Gated Torrent’ For Content Creators

By | Tuesday May 7, 2013 @ 11:00am PDT

BitTorrent seems an unlikely ally for content creators given its past association with online piracy. But the file sharing site today unveiled yet another tool designed to help media makers to connect with fans – and … Read More »

Comments (1)

BitTorrent’s ‘Arthur Newman’ Marketing Push Draws Eyeballs, But What About Optics?

David Bloom is a contributor to Deadline.

Cinedigm Chief Marketing Officer Jill Calcaterra said the company was delighted with the online uptake of their recent experiment with BitTorrent to promote Arthur Newman, the just-released film starring Colin Firth and Emily Blunt. Under the deal, the file-sharing site was used to distribute 10 minutes of the Cinedigm-distributed film to whomever wanted to download it. “We had 1.4 million downloads in just the first five days”, Calcaterra said today during a panel at the Digital Hollywood conference in Marina del Rey. “That was huge for this little tiny independent film”. Even more importantly, she said, 150,000 of the downloaders then went to the film’s website for more information. Of course, the deal might have attracted hundreds of thousands of possible audience members, but it couldn’t do anything about critic opinion — Arthur Newman’s Metacritic score is a rugged 42, and it made just $108K this weekend in its platform rollout in 248 theaters, a dismal $435 average. Read More »

Comments (4)

BitTorrent Counters Piracy Rep With Indie Distribution Partnership

By | Saturday April 20, 2013 @ 1:45pm PDT

The P2P filesharing company long associated with illegal piracy is engineering a PR facelift. On Monday BitTorrent will post the first seven minutes of Cinedigm‘s April 26 opener Arthur Newman, launching an experimental promotional partnership with … Read More »

Comments (9)