UPDATE, 2:00 PM: The companies finally got their story straight. Turns out Dish won’t stream the Hallmark Movie Channel or any content from it as part of the deal making it part of Blockbuster @ Home. Although Dish promotes the product as an extra cost online and DVD rental service for subscribers, it also serves as a conventional premium tier for some channels that are just offered via satellite. Hallmark Movie Channel will appear on that line-up only.
PREVIOUS, 9:04 AM: The streaming deal with Hallmark Movie Channel was tucked in to multiple releases today pitching Dish’s new Heartland Package, a collection of family-friendly channels that the company’s satellite subscribers can receive for an additional $5 a month. The collection includes Hallmark Channel, Hallmark Movie Channel, GMC TV, PixL, and RFD-TV. Later this week the company will add RURAL TV. Here’s the announcement about the agreement with Hallmark owner Crown Media:
Crown Media Family Networks and DISH Network L.L.C. today announced a multi-year renewal of their affiliation agreement. As part of the new agreement, DISH will feature Hallmark Channel and Hallmark Movie Channel in its newly launched Heartland TV package. DISH will also add Hallmark Movie Channel to DISH’s “Blockbuster @Home” subscription movie package.