What with the recently wrapped Winter Olympics competition results being known well in advance of NBC‘s various Olympics broadcasts, and the United States coming in fourth in number of gold medals scored, behind Russia (13), Norway (11), and Canada (10) (U.S. was No. 2 in overall medal count, behind Russia), many of NBC’s most buzz-worthy Sochi moments were all about — NBC. Which, presumably, is the future of broadcast network primetime Games coverage. How successful was NBC? Here’s a look at the 4 Big NBC Moments At Sochi:
“I’m Bob Costas, sitting in tonight for Matt Lauer and Meredith Vieira,” Costas joked when he finally returned as NBC’s Primetime Games anchor after six days on the sick list while doctors treated his Twitter-trending double eye infection. The incident was historic, because it broke Costas’ 14-year Olympic anchoring streak and Vieira became the first woman ever to get the gig, if only temporarily.
Bode Miller’s Tears
When Olympian Bode Miller doubled over weeping as NBC peppered him with questions about his dead brother, after winning the Super-G bronze medal, social media response was savage. NBC Olympics EP Jim Bell insisted it would have been “irresponsible” of the network not to have asked Miller about his brother, who died in April, after setting up that storyline before Bode’s run. But what saved NBC, ironically, was Miller coming to the network’s rescue the next morning on Today show, saying interviewer Christin Cooper is “a sweetheart of a person” who he knows “didn’t mean to push” adding, “I do not blame her at all. I feel terrible that she’s taking the heat for that.” For years NBC has used this super-personal strategy in its Olympics coverage, thinking it connects viewers with the athletes and the Games. Also at Sochi, Meredith Vieira asked silver medalist Noelle Pikus-Pace about a miscarriage she suffered a few years ago and the role it played in her decision to come back from Olympics retirement.