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Hollywood “Obsessed” With Human Torture, And Other TCA Highlights

By | Thursday July 24, 2014 @ 8:23am PDT

Hollywood “Obsessed” With Human Torture, And Other TCA HighlightsThe TCA Summer TV Press Tour 2014 has wrapped its 16-day run. Here is what we learned:

Most Searing Description Of Hollywood
David LaChapelle, who famously became a photographer for Andy Warhol’s Interview magazine in his teens, has been called The Fellini of Photography, and has photographed the likes of Hillary Clinton, Lady Gaga, Tupac Shakur, Madonna, Eminem, Warhol, Lil’ Kim, Elizabeth Taylor,  Leonardo DiCaprio, and Muhammad Ali, was asked yesterday to discuss the “ebb and flow” of depictions of sex and nudity; he’s featured in PBS’ American Masters broadcast The Boomer List.

lisademoraescolumn__140603223319“Growing up in New York City, when I was very young, pre-AIDS, it was very hedonistic, and sexuality was, you know, the revolution. I remember working at [Studio 54] and straight guys would say they were bi, to pick up girls because it was cool. And then, AIDS happened, and everything changed. Things got very, very conservative and segregated. Now…we are sort of in this Dark Ages where the body is considered shameful…yet violence, and torture, and these films — the Saw series, The Hunger Games2014 Summer TCA Tour - Day 16you look at Netflix, what’s going on, and every other new show is extreme violence, and this is our entertainment. We applaud that. And our kids are playing these video games, but yet the human body is somehow shameful. And God forbid a kid sees a nipple, you know.”

TV programs such as HBO’s Sex And The City (Kim Cattrall also was a panelist), he said, have “been replaced by so much ultra-violence in this torture form. I find that really interesting because all our popular culture reflects the society in which it was created. So what does that say about us? Why are we so obsessed with watching other human beings suffering? We don’t get enough of it on the news that we — that’s our entertainment, too? I think that’s the real pornography. That’s the real evil, and that’s the real darkness.”

Most Changed Executive
NBC Entertainment chairman Robert Greenblatt — last Press Tour’s Mr. Flat Is The New Up — spoke happily this tour about Up Being The New Up: “We had a pretty great season so far this year. We’re No. 1 in the demo. We’re the only network up, year to year, almost 10% to date. Even if you take the Olympics out of our numbers, we would still be No. 1 for the year…We’re also leading in the 25-54 demo, and all key adult female demos as well. We also had a huge growth in total viewers where we’re running No. 2 season to date. In fact, we’re up 27% year over year, which is our strongest performance this far into the season in eight years.”

Biggest News
CBS Corp CEO Leslie Moonves, telling reporters after his Q&A for the network’s new Thursday night football that he’s interested in buying CNN should Rupert Murdoch prevail in his bid to by the cable news network’s parent Time Warner and spin off CNN. “We’ve always talked about doing things with CNN in the past… It’s something I’m sure we’ll look at if it becomes available,” Moonves said. Last month, when CBS took the final step in the spinoff of its billboard company, “that was our intent, to get rid of billboards and potentially buy more content,” Moonves said, adding, “We’re in a very advantageous position.”

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TCA: Christopher Walken Cast As Captain Hook In NBC’s ‘Peter Pan’

By | Sunday July 13, 2014 @ 9:00am PDT

TCA: Christopher Walken Cast As Captain Hook In NBC’s ‘Peter Pan’Christopher Walken has been cast as Captain Hook in NBC’s live broadcast of Peter Pan.  “He might be the first tap-dancing Hook you’ve ever seen,” NBC Entertainment chairman Bob Greenblatt told TV critics this morning at Summer TV Press Tour 2014.

Walken, who is currently seen dancing in Clint Eastwood’s screen version of Broadway hit Jersey Boys, began on the Broadway stage in musicals, and has appeared in a number of film musicals, including Hairspray, and the Steve Martin film Pennies From Heaven. He’s well known to NBC’s audience, what with his having hosted  Saturday Night Live seven times — where he sometimes performed song-and-dance numbers.   Walken won the Academy Award for his role in the Oscar-winning The Deer Hunter, and is also known for his performances in such films as Sleepy Hollow,  Pulp Fiction, Wayne’s World, True Romance and Annie Hall. He did his own choreography for the memorable Fatboy Slim video Weapon of Choice, for which he won the MTV Video Music Award for best choreography.

NBC has yet to say who’s been cast in the lead role of Peter Pan, though Greenblatt admitted that they’d approached Kristen Bell who was not available. Last January, following the successful live staging of The Sound Of Music, NBC announced its followup musical — James M. Barrie’s Peter Pan, which will be broadcast Dec. 4. The Sound Of Music‘s exec producers Craig Zadan and Neil Meron  will return in that role … Read More »

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NBC Chief Bob Greenblatt A Tony Winner With ‘Gentleman’s Guide To Love & Murder’

Nellie Andreeva

robert_greenblatt_upfronts2014Things could not have gone any better for NBC chairman Bob Greenblatt the past few weeks. Last month, he was in New York to present the network’s fall schedule where he touted his network’s first No. 1 finish among adults 18-49 in a decade. Last night, he was back in the Big Apple to celebrate his musical, A Gentleman’s Guide To Love & Murder, sweeping the Tony Awards with four wins, including best musical. As our Pete Hammond noted in his Tony Awards analysis, the top NBC programming executive is among the producers of the top winner last night. Greenblatt is a well known gentlemans-guide-to-love-and-murdertheater lover who previously produced the Broadway production of 9 To 5. Since taking the reins of NBC, he put on the air drama series Smash, about the mounting of a Broadway musical, and The Sound Of Music, a live staging of the classic musical. The latter drew massive ratings last December, launching a holiday franchise for NBC, with a live production of Peter Pan next.

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TCA: NBC Brass On Thursday Woes & Plans (Football?) And Future Of Bubble Series

By | Sunday January 19, 2014 @ 3:43pm PST
Nellie Andreeva

tca1__130610173119The success on other nights this fall has made NBC‘s ratings struggles on Thursday even more glaring. “Thursday night is a real challenge for us, something that we’re well aware of as we head into pilot season and start to think about the fall schedule next year,” NBC Chairman Bob Greenblatt said at TCA today. “Comedy has proven to be very difficult for us.” No kidding. This past Thursday, The Michael J. Fox Show hit a series low of 0.6 rating in 18-49, a number a show rarely logs and lives to MichaelJFoxShowsee another airing. ”We’re, obviously, not happy about a .6 for any show and especially for Michael J. Fox,” Greenblatt said. “We like that show. We like Sean Hayes’ show a lot. Creatively, we think they’re good shows, and we’re really unhappy that we can’t find an audience for them in those time periods. So we’re going to still work hard to see what we can do on Thursday nights. It is a real, real uphill battle.”

Related: TCA: NBC’s ‘Believe’ Is No ‘Touch’ – Or ‘Touched By Angel’ – Says JJ Abrams

Greenblatt’s initial assessment of Michael J. Fox Show‘s renewal chances was pretty grim: “Obviously, we have to see how it plays out for the next few months and then get in the scheduling room and make some hard decisions. It’s not anywhere near where we’d like it to be.” He got more optimistic as the session went on. “I’d love to figure out a way to bring it back,” he said. “We may move it around the schedule a little bit.” Read More »

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Deadline’s Global Showbiz Watch With Nancy Tartaglione, Episode 13

Listen to (and share) episode 13 of Deadline’s audio podcast Global Showbiz Watch With Nancy Tartaglione. Deadline’s international editor talks from Jerusalem with host David Bloom about Israeli powerhouse Keshet’s big Innovative TV conference and what Bob Greenblatt had to say about the future of NBC; Slow TV hits the fast lane in Norway and maybe beyond; and a look ahead at this week’s American Film Market and what seems like Asia Week in Los Angeles, as both the Chinese and Thai governments sponsor a variety of events to build business relationships with Hollywood entertainment companies.

Deadline Global Showbiz Watch, Episode 13 (MP3 format)
Deadline Global Showbiz Watch, Episode 13 (M4a format) Read More »

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NBC’s Bob Greenblatt On Being Provocative – And Trying To Bring The Network Back

Reporting from Jerusalem

NBC entertainment chairman Bob Greenblatt took a trip around the dial of his previous posts, and his current one, this morning at the Innovative TV conference that’s organized here by Israel’s Keshet Media Group. The former Fox and Showtime exec was praised for the success of NBC’s hot freshman The Blacklist, and noted that the network “used to be one of the most innovative, acclaimed networks in America. We’re trying to bring that back.” In September, Greenblatt’s NBC contract was renewed through 2017, a vote of confidence for the exec just days before the start of the new broadcast season. He tossed kudos to NBC parent Comcast today, quipping that NBC “used to be owned by GE, a company that made airplane parts.”

But moving from cable to broadcast came with its own set of trials, he said, after a series of clips was played from Six Feet Under, the HBO show he exec produced, and Dexter, Showtime’s recently ended serial killer hit. “We’re in the process of trying to figure out what is the next stage of broadcast TV. We compete with cable every day. Network shows have kind of gotten safe and predictable and a little old-fashioned… We have to be provocative and do things to surprise people.” NBC “is a great network” thanks to its history with shows like Seinfeld, ER, Friends, St Elsewhere and Hill Street Blues, which were “innovative. But, there’s certain things we can’t do,” Greenblatt said before adding, “I don’t look at is as handcuffs; those limitations can ultimately be a good thing.” Read More »

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Global Showbiz Briefs: Bear Grylls Explores ‘The Island Of Lost Blokes’ With Channel 4; BAC Films Distribution Acquired; More

Bear Grylls, Channel 4 Explore ‘The Island Of Lost Blokes’
Bear Grylls is teaming up with the UK’s Channel 4 for documentary series The Island Of Lost Blokes. The show sends 12 male volunteers to a remote deserted island for four weeks and leaves them with a limited supply of food and water. Once they run out, the men will have to work to survive. The series asks the question: Without the luxuries of 21st century living, can modern man cut it? Grylls calls it “Lord Of The Flies meets Bear Grylls meets Darwin’s survival of the fittest.” Shine TV is producing with Bear Grylls Ventures. Read More »

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NBC’s Bob Greenblatt Renews Contract Through 2017

By | Friday September 20, 2013 @ 12:18pm PDT
Nellie Andreeva

This is a major vote of confidence for the top NBC executive just days before the start of the new broadcast season and more than a year before Bob Greenblatt‘s current contract was to expire. The news will silence speculation about the future of Greenblatt as the network’s ratings turnaround is still work in progress. Greenblatt is very well liked by NBCUniversal CEO Steve Burke and Comcast brass and has been enjoying unwavering support even when things were not going so well for NBC in early 2013. While contract renewals not always spell a long tenure (as NBC’s dismissal of Kevin Reilly shortly after signing a new 3-year deal showed), the contract extension for Greenblatt is a clear indication that Comcast is sticking to its word that it sees NBC as a long-term investment and will be patient, trusting Greenblatt and his team to turn the ship around. It also assures stability on the TV side of NBCUniversal on the heels of the shakeup at Universal Pictures last week.
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NBC’s Bob Greenblatt Declares “Flat Is The New Up” In TV Ratings, Laments The Lack Of Respect For Broadcast Shows: TCA

By | Saturday July 27, 2013 @ 11:01am PDT
Nellie Andreeva

At NBC‘s executive session, entertainment chairman Bob Greenblatt touted the network’s performance this past season, which he called “The year of improvement.” It was up-and-down season for the network which, after a dominant fall, took a ratings dive in the first quarter before rebounding somewhat in the spring to finish No.3 among adults 18-49 (but closer to the leaders than last year). “Season to date, we are the only network that is flat,” Greenblatt said. “At this point in our business, flat is the new up.”

Greenblatt, who headed Showtime before moving to NBC in 2011, took an issue with a comment about the Emmy drought for broadcast drama series and the notion that quality scripted programming can only be found on cable these days. “If I was putting on one show a year, it would be the best show you can do; we have 85 million people working on that one show,” he said, noting the big disparity in output between the broadcast and cable networks. “Those [critically praised cable] shows on our platforms with those numbers would be canceled,” Greenblatt said. “Broadcast now is the bastard child…. I wish we get more respect for the work that we do.”

On another subject, Greenblatt confirmed that Fashion Star has been cancelled and won’t return for a third season. NBC has not made a decision yet on ordering another cycle of Celebrity Apprentice but is looking into casting. NBC’s alternative chief Paul Telegdy stressed that the decision will be made strictly ”based on our considerations if it still rates… [Donald Trump's] opinions are not reflective of anyone sitting on this panel.” Read More »

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TCA: NBC Trying To Keep Jay Leno In The Fold Post February

By | Saturday July 27, 2013 @ 10:41am PDT
Nellie Andreeva

NBC brass are not just buying Jay Leno a watch, sending him off to retirement. “We have been having conversations, talking about various ideas” for Leno to stay on NBC after he ends his run on The Tonight Show in February,” NBC topper Bob Greenblatt said today. “Nothing would make us happier for Jay ala Bob Hope to have presence at the network, we’re really hoping to do that post February.” Greenblatt disclosed that the discussions about the late-night transition had started when he joined NBC at the beginning of 2011 and the timing after the 2014 Winter Olympics was decided “to give Jimmy Fallon the best chance of succeeding. We really believe in Jimmy Fallon.” As for Leno’s continuous late-night ratings dominance, Greenblatt dismissed any second thoughts about making the change at the helm of The Tonight Show. “We predicted that we would see a boost when we announced this would be Jay’s final year,” Greenblatt said, adding, “The same happened with Johnny Carson and Jay’s previous final year” to laughs from the audience.

Related: Jay Leno To “Pass The Baton” To Jimmy Fallon During Winter Olympics

As for NBC’s other late-night show in transition, Saturday Night Live, which is undergoing a major cast overhaul, Greenblatt said he was not worried. … Read More »

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David Janollari Gets Universal TV Deal Because Of Producing Pal Bob Greenblatt

By | Wednesday May 22, 2013 @ 1:20pm PDT

Nothing like having Hollywood pals, huh? Out of work MTV scripted boss David Janollari crashed and burned last fall. Now he’s been saved from the witness protection program thanks to a 3-year, first-look deal at Universal TV overseen by his former producing partner Bob Greenblatt. From 1996 to 2003, they did Six Feet Under, Elvis, American Family. Former ABC chief Stephen McPherson did the same thing, recently signing a deal with Fox reuniting him with 30-year good friend Kevin Reilly.

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Live-Blog: NBC’s Upfront Presentation

By | Monday May 13, 2013 @ 8:35am PDT
Nellie Andreeva

NBC chairman Bob Greenblatt jumped right into the late-night controversy during the network’s upfront presentation this morning in NY, announcing a change in the network’s late-night plans as he took the stage at Radio City Music Hall. “I will be stepping down in 2014 to take over The Tonight Show, and Jay Leno will be taking my job”, he said. The presentation opened with a video featuring Parks And Recreation stars Amy Poehler and Nick Offerman. “Hi, I’m Shakira,” Poehler said, shelling out advice on what show Middle America likes. “There is no bigger show on TV than The Voice“, she said. Deadpanned Offerman, “I prefer a show called The Silence where you have a black screen and no sound”. Poehler also touted the success of Revolution, a show about people living in the wilderness with no electricity or power. “I’d watch it, provided it’s not a show and is called Camping“.

Related: NBC’s 2013-14 Schedule

Greenblatt acknowledged NBC’s ratings woes this past season. “It’s been a roller-coaster season”, Greenblatt said. “We made progress”, he added, noting the network’s finish as No. 1 in the fall for the first time in nine years. But then, “we had challenges in the first quarter and our share of midseason disappointments” before “bouncing back in April”.

Related: Jay Leno To “Pass The Baton” To Jimmy Fallon During Winter Olympics; Seth Meyers To Start Feb. 24

The NBC boss also said that once again there will be two cycles of The Voice, with the fall one launching on September 23, the opening night of the season. Cycle 2 will start immediately following the Winter Olympics.

Related: NBC Execs: Corporate Synergy And Olympics Will Help Next Season

The first applause of the day came for Greenblatt’s announcement that Community is coming back for 13 episodes. The second one? For Michael J Fox, whose new series will air on Thursdays. It was the first new NBC show introduced by Greenblatt before he handed things off to NBC Entertainment president Jennifer Salke.

Related: NBC’s New Show Trailers Read More »

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Greenblatt Complained To Leno About NBC Ratings Jokes: NYT

By | Friday March 15, 2013 @ 8:16pm PDT

Following NBC’s abysmal February sweeps performance, Jay Leno skewered his network in The Tonight Show monologues. According to a post tonight on the New York Times website, NBC’s Bob Greenblatt took issue with Leno over his televised jabs that followed the network’s fifth-place showing behind Spanish-language network Univision. NBC tonight had no comment on the report that said Greenblatt emailed Leno to complain and the disagreement escalated. Unidentified execs cited in the NYT report said Leno was surprised and pointed to the long-standing tradition of late-night hosts going back as far as Johnny Carson taking jabs at their network masters. Leno’s jokes were pointed. “For the first time in history NBC is going to finish fifth in the ratings period,” Leno said. “We are behind the Spanish-language network Univision — or as we call it here in Los Angeles: Cinco de Ratings.” And later he added, “It’s so bad, ‘The Biggest Loser’ isn’t just a TV show anymore; it’s our new motto.”

Greenblatt’s purported disagreement with Leno was followed by published speculation — vigorously denied by NBC — that the network was planning  to replace Leno with Jimmy Fallon.

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Bob Greenblatt Touts NBC Ratings Success, Declares “We Don’t Have Our Heads Up Our Asses”, Talks Violence & Late Night: TCA

By | Sunday January 6, 2013 @ 1:09pm PST
Nellie Andreeva

NBC topper Bob Greenblatt had a message for his Fox counterpart Kevin Reilly who, in a moment of unfiltered honesty during a recent HRTS luncheon said about network executives, “A lot of us have our head up our asses.” From his perch of leading the No.1 network in adults 18-49 this fall, Greenblatt declared, “That may be true at the other places but I can guarantee you we don’t have our heads up our asses.”

The barb came during Greenblatt’s opening remarks at TCA where NBC’s ratings turnaround was front and center. “What a difference a year makes,” Greenblatt said upon taking the stage this morning. “Last year I came out and said we had a really shitty fall. Well, I’m not saying that now.” He went on to “bore you with statistics (about NBC’s improbable fall reign) because I’m not sure when I’m going to have a chance to do it again.” The network is facing rough sledding in the first quarter without The Voice and Revolution, and Greenblatt was cautious about his expectations for the ratings performance in the next three months while also touting NBC’s “very robust midseason plan.” Read More »

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NBC Brass On Broadening Comedies, Future Of ‘Community’, ‘Smash’ & Howard Stern: TCA

By | Tuesday July 24, 2012 @ 2:30pm PDT
Nellie Andreeva

NBC likes the critical praise for its Thursday comedies but would like a few more eyeballs too. Broadening the appeal of the network’s comedies is a major goal for NBC brass, entertainment chairman Bob Greenblatt and president Jennifer Salke said today during NBC’s TCA executive session. “I think we’re in a transition with our comedy programming trying to broaden the audience,” Greenblatt said. “NBC’s Thursday comedies is what we love and what critics love but they tend to be a bit more narrow than we’d like.” Salke said that several showrunners of returning NBC comedies have came up to the network’s executives with ideas how to broaden the appeal of their shows next season. “It’s kind of an evolving comedy brand,” she said.
Bob Greenblatt NBC TCA
Also evolving is one of aforementioned cult NBC comedies, Community, which is coming back for a fourth season on a new night, Friday, with new showrunners replacing creator Dan Harmon. “I think the fans of Community will get the same show they’ve loved from the beginning,” Greenblatt said. “Sometimes it’s time to freshen up a series.” As for Community‘s future, “I would categorically not rule out that it’s not the last season,” Greenblatt quipped, adding, “I would love nothing more than for ‘Community’ to have a following on Fridays and to be able to continue.”

Related:Read More »

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Pearlena Igbokwe New EVP Drama Development At NBC

By | Tuesday July 10, 2012 @ 10:48am PDT

We told you first last month that Showtime SVP Programming Pearlena Igbokwe may reunite with her former Showtime boss Bob Greenblatt at NBC. Igbokwe left the pay cable network after 20 years in June after her contract was up. She replaces Laura Lancaster, who is becoming a consultant. Here’s NBC’s release:

UNIVERSAL CITY, Calif. – July 9, 2012 – Veteran program executive Pearlena Igbokwe has been named Executive Vice President, Drama Development for NBC Entertainment, it was announced today by Jennifer Salke, President of NBC Entertainment, to whom Igbokwe will report. She is replacing Laura Lancaster who will segue into a consultancy role to help with the transition through drama development season.

In her new role Igbokwe will oversee the development of all NBC dramas.

“Pearlena has forged an impressive track record over her successful career that has earned her the admiration of the creative community,” said Salke. “She will bring a unique perspective to development that will help us reach our goal of once again making NBC the home of some of the best and most respected dramas on television.”

Igbokwe comes to NBC from Showtime, where she worked closely with Robert Greenblatt, Chairman of NBC Entertainment, for seven years.

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NBC Upfront Presentation: Live Blog

By | Monday May 14, 2012 @ 8:22am PDT
Nellie Andreeva

NBC Upfront 2012Out of the Hilton Hotel ballroom and back into Radio City Music Hall, NBC is presenting its first schedule developed by chairman Bob Greenblatt and his team. It features four nights of comedy and a total of 10 half-hour series. The programming part of the presentation opened with a video featuring former SNL Weekend Update co-anchors Jimmy Fallon and Tina Fey “previewing” NBC’s lineup for next fall via DVDs sent to them by Greenblatt, who Fallon thought was “the Asian judge on The Voice.” The preview featured the casts of such NBC series as Law & Order: SVU, The Office, Grimm, and 30 Rock doing musical versions of their shows. The highlight: Meet The Press anchor David Gregory belting out a tune surrounded by a group of showgirls.

Related: NBC First Look Teasers: 2012-13 New Shows
NBC Upfronts 2012
The presentation kicked off with a performance by Smash stars Katharine McPhee and Megan Hilty and the emergence onstage of the four Voice spinning chairs. One by one, they turned around to reveal Voice stars Christina Aguilera, Cee Lo Green and Adam Levine sitting in the first three and Greenblatt in the last.

Known for his love for Broadway, Greenblatt, for whom Smash has been a passion project, felt right in his element on the Radio City Music Hall stage. But he was quick to note that “despite speculation, I’m not hijacking the network and turning everything into a musical.”

Greenblatt presented the network’s new shows in tandem with NBC entertainment president Jennifer Salke or, as Greenblatt referred to it, “the next Channel 4 team.”

Related: NBC’s 2012-13 Fall Schedule: Four Nights Of Comedy & ‘The Voice’, No ‘Loser’ Or ‘Smash’ Read More »

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Future Of NBC’s ‘Fear Factor’ Reboot In Limbo After Donkey Semen Stunt Debacle

By | Monday January 30, 2012 @ 12:57pm PST
Nellie Andreeva

NBC’s once high-flying reboot of Fear Factor will make a humble exit as a regular series tonight with a rerun replacing an episode pulled by the network amidst controversy. The episode, Hee Haw! Hee Haw!, would’ve probably made it to air had it not been for NBC hosting a GOP presidential debate. The Fear Factor episode, originally slated for January 23, was pre-empted for the debate and moved to January 30. Then last Thursday, January 26, TMZ posted a story about a stunt in the episode described in the NBC synopsis as one where “the teams put themselves to the test eating the unimaginable.” According to TMZ, the unimaginable was donkey semen and urine. Controversy ensued, and late Friday night, NBC sent out a scheduling advisory listing another episode, which originally aired January 2, as replacing Hee Haw! NBC entertainment chairman Bob Greenblatt today addressed the controversy with a statement: “I reviewed the episode late last week and decided it was a segment we should not air.” Read More »

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Bob Greenblatt On NBC’s Ratings Woes, Beauty Of Cable, ‘Community’: TCA

By | Friday January 6, 2012 @ 2:25pm PST
Nellie Andreeva

More NBC at TCA:
Ben Silverman “Betting On Bob” To Turn Around NBC
NBC Wants To Keep Lauer & Seacrest In The Fold

There was no elephant in the room during NBC’s executive session at TCA’s winter press tour today because chairman Bob Greenblatt shot it down right away. “We had a really bad fall, worse than I’d hoped for but about as I expected,” was Greenblatt’s first line onstage. “People say the only way to go is up which I believe is true, but there is a long way to get there.” The new NBC chairman made no bones about the network’s poor ratings performance this season, including from NBC’s new shows, which he blamed on a lack of strong lead-ins, an aging returning lineup and major cast changes on flagship series Law & Order: SVU and The Office. But “the good news is that we have new owners willing to invest not only with financial resources but with patience,” Greenblatt said, referring to Comcast and NBCUniversal CEO Steve Burke.

Greenblatt, who came from pay cable network Showtime, attributed the demise of some of NBC’s new shows to the challenges of the the broadcast model, noting that canceled Prime Suspect would’ve been renewed at Showtime after three episodes and would’ve probably run on the cable network for 4-5 seasons. Greenblatt started several sentences with “The beauty of cable”, playing up pay cable’s advantage with a smaller volume of shows that allows all of them to get a significant marketing push and cut through the clutter as well as the different cable economics that allow quality shows to run for years despite low ratings. Greenblatt said that in his first season at NBC he delivered “four times as many good shows as I ever delivered at Showtime” in one year, listing such series as Prime Suspect, Whitney, Up All Night, Grimm and the upcoming Awake and Smash. But he was quick to note that he is not sure if “these shows are enough to turn NBC around. I hope they’re the beginning of new foundation to move us in the right direction.”

Prime Suspect‘s failure to click with viewers “was probably the biggest disappointment,” Greenblatt said. “Was it too cable, was (Maria Bello’s character) too abrasive? Maybe I should say it was the hat and move on.” In the final analysis, it seems like “the audience wanted to be entertained with comedy and fairytales” this fall, “and there wasn’t appetite in the country for a hard-hitting cop show.” Greenblatt was more blunt about NBC’s other canceled new fall drama, The Playboy Club. “Playboy was just a rejected concept,” he said. “We thought going into the period would interest people, but I don’t think people were that fascinated by that milieu and place.” As for the high-profile midseason entry Smash, Greenblatt tried to downplay expectations. “I don’t think it’s a make-or-break show, but it’s a really good potentially long-term asset for us.”

Greenblatt also dispelled any notion that Community has been effectively canceled when the network pulled the cult favorite from its midseason schedule. Read More »

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