In the latest sign that The Weather Channel has original programming in its forecast, the network has hired Scripps Networks exec Mary Ellen Iwata for the newly created position of VP Original Content and Development. She will be based in New York and tasked with developing, commissioning and acquiring original programming. Iwata was brought aboard by Michael Dingley, who recently joined as SVP Content and Development; the pair worked together at HGTV. Those moves follow the appointment of The Weather Channel EVP and GM Bob Walker, who was brought aboard last month to help spearhead the original programming lineup.
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By THE DEADLINE TEAM | Monday July 11, 2011 @ 5:29pm PDTTags: Bob Walker, Mike Kelly, Promotion, The Weather Channel
Bob Walker has been upped to EVP and GM of networks and content at the Weather Channel Companies, where he will be responsible for all live and original programming, including on-air and digital content as well as on the TWC Radio …