In the latest sign that The Weather Channel has original programming in its forecast, the network has hired Scripps Networks exec Mary Ellen Iwata for the newly created position of VP Original Content and Development. She will be based in New York and tasked with developing, commissioning and acquiring original programming. Iwata was brought aboard by Michael Dingley, who recently joined as SVP Content and Development; the pair worked together at HGTV. Those moves follow the appointment of The Weather Channel EVP and GM Bob Walker, who was brought aboard last month to help spearhead the original programming lineup.
Bob Walker has been upped to EVP and GM of networks and content at the Weather Channel Companies, where he will be responsible for all live and original programming, including on-air and digital content as well as on the TWC Radio Network. “Bob’s leadership will enable our cross-platform content team to continue their successful effort to evolve our live programming, which has excelled with incredibly comprehensive coverage of the recent tornado outbreaks,” Weather Channel president and CEO Mike Kelly said. “His additional focus on the expansion of our original programming lineup will be an integral part of the future growth of our company.”