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Ratings Rat Race: ‘Victoria’s Secret Fashion Show’ Hits High; Fox & NBC Up, ABC Down

Nellie Andreeva

It may have started off as a joke — models prancing down the catwalk in their underwear — but Victoria’s Secret Fashion Show has transcended its status as a voyeuristic spectacle for young men to become a pop culture phenomenon and a formidable franchise for CBS. Last night’s special drew an eye-popping 4.9 rating/12 share in adults 18-49 and a 5.2/14 in 18-34 at 10 PM, the highest ever for the franchise in both categories. In 18-49, Victoria’s Secret was up a whopping 35% from last year’s telecast. In total viewers, it averaged 10.3 million, the largest audience since the show made its debut on CBS in 2002. In today’s TV universe, where 10 PM viewership levels on the broadcast networks are depressed by DVR viewing and cable competition, such demo ratings are almost unheard of. I can think of only one 10 PM show that has reached such highs in the past year or so, NBC’s The Voice, which aired several 10-11 PM episodes. Overall, Victoria’s Secret posted the best 18-34 rating at 10 PM so far this season and the second best in 18-49 behind the last hour of the CMA Awards, though the difference is only a tenth of a rating point and may be erased in the finals.

CBS aired a bizarre mix of programming last night, running the gamut from kids and toddler favorite Rudolph The Red-Nosed Reindeer at 8 PM to the racy Victoria’s Secret lingerie show at 10 PM, bridged by an NCIS rerun. Rudolph (4.0/11, 12.7 million) was up 3% from last year and ranking as the second highest-rated program of the night in 18-49 behind Victoria’s Secret. The NCIS rerun (2.9/7, 13.4 million) was the most-watched program of the night. CBS (3.8/10, 12.1 million) was No. 1 in 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘Loser’ & ‘Glee’ Drop, ‘Body Of Proof’ & ‘Raising Hope’ Inch Up

Nellie Andreeva

CBS (3.2/8 in adults 18-49, 15.4 million viewers) chalked up another Tuesday win in adults 18-49 and total viewers, paced by NCIS (4.0/11, 19.9 million), which was once again the top program of the night in both measures. The veteran procedural and its spinoff, NCIS: LA (3.3/8, 15 million), were both down a tenth in the demo from last week, while Unforgettable (2.4/6, 11.2 million) was flat.

The damage to hot Fox freshman comedy New Girl from its forced four-week hiatus after an initial three-week run appears to be long-term as the series last night posted a 3.5 18-49 rating for a third straight week — 20% lower than the show’s ratings just before the break, which was used for 2 baseball and 2 X Factor pre-emptions. This is a shame as last night’s episode, which introduced recurring guest star Justin Long, was particularly strong. At 8 PM, Glee (2.9/8) was down two tenths, or 6%, from last week, while Raising Hope (2.2/5) at 9:30 PM rose a tenth. All three series grew slightly in total viewers week-to-week, with Fox (2.9/8, 6.5 million) finishing second for the night in 18-49 and third in viewers. Read More »

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RATINGS RAT RACE: Fox’s Lineup Down In Return From Long Hiatus; ‘Loser’ & ‘Parenthood’ Up

Nellie Andreeva

What happens if you take a new series that is blazing-hot in its first three airings and put it on ice for four weeks? That’s a sure way to sap momentum, and that’s exactly what happened to Fox’s comedy New Girl. The network’s entire Tuesday lineup returned low last night after a four-week hiatus, only half of which was for baseball coverage — for the past two weeks, Fox held New Girl and Glee on the bench to accommodate Simon Cowell’s The X Factor. New Girl (3.5/9) and Glee (2.9/8) were both down 19% from their most recent originals on October 4. Raising Hope (2.5/6) was down 14%. This is the first time since its premiere that New Girl didn’t win Tuesday night in 18-49. Fox insiders expect the series to recover within a couple of weeks. Still, after all the marketing muscle the network put into New Girl‘s launch, to take it off the air for four weeks after only three weeks was risky.

With New Girl trying to make up lost ground, CBS veteran NCIS (3.9/11, down a tenth from last week; 19.4 million viewers) topped the night in 18-49 and total viewers. NCIS: LA (3.4/9, 15.6 million) and Unforgettable (2.3/6, 11.3 million) were both down 8%. CBS (3.2/9, 15.4 million) won the night (and every hour of primetime) in 18-49 and total viewers. Read More »

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Ratings Rat Race: ‘X Factor’ To Hit (Or Tie) Series High, ‘Man Up’ Drops, ‘NCIS: LA’ Hot

Nellie Andreeva

Jay Leno Gets Big Ratings Boost From President Obama’s Appearance

The live show stage brought the long-awaited ratings bump on The X Factor. The first live performance edition of the reality series last night posted a 4.3/10 in 18-49 from 8-10:30 PM, a series-high fast national result. The show’s premiere posted a 4.2 fast national before rising to a 4.4 in the finals, so X Factor is on track to at least match that when the Live+Same Day ratings are released later today. (UPDATE 2 PM: X Factor rose to a 4.4 in the finals.) Compared with last Tuesday, X Factor was up 10% in 18-49 and 13% in total viewers to 11.8 million. Fox won the night in 18-49 and finished second to CBS in total viewers. Read More »

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RATINGS RAT RACE: ‘Unforgettable’ Rises, ‘Last Man’ Drops, ‘Man Up’ Premiere OK

Nellie Andreeva

Is this the news CBS needed to give rookie Unforgettable a back order? After inching down the past few weeks, the freshman procedural last night reversed the ratings trend with a 9% bump in adults 18-49 to a 2.5/6. Its lead-in NCIS: LA (3.3/8, 15.3 million) was flat, while NCIS (3.8/10, 19 million) was down a tenth from last week’s fast national and tied Fox’s The X Factor as the highest-rated program of the night in 18-49. (It won outright in total viewers.) CBS (3.2/8, 15.4 million) was second for the night in 18-49 and No. 1 in total viewers. Read More »

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RATINGS RAT RACE: ‘Loser’ Hits Fall Low, ‘Body Of Proof’ Rises, CW Dramas Drop

Nellie Andreeva

It seems like most of the TV action last night was on TNT and TBS, which carried the baseball playoffs. The Big 4 broadcast networks didn’t deliver any major ratings bombshells this morning, with most series down just a notch from last week — a possible effect from baseball — while the CW dramas took a blood bath.

Fox’s Glee (3.5/10 in adults 18-49) and New Girl (4.3/11) were each down a tenth from their fast national demo ratings last week, while Raising Hope (2.9/7) was flat. New Girl once again ranked as the top-rated program of the night in 18-49 as did Fox (3.6/9, 7.9 million) in the network race.

All CBS dramas — NCIS (4.1/12, 18.9 million), NCIS: LA (3.4/8, 14.7 million) and Unforgettable (2.4/6, 11.3 million) — were also down a tenth each from last week’s fast nationals. CBS (3.3/9, 15 million) was No. 1 in total viewers and second in 18-49.

ABC’s Dancing With The Stars result show (2.8/7) matched its fast national result from last week, while sophomore drama Body Of Proof (2.1/5) reversed its downward ratings trend, up 11% from its preliminary number last week. (Because of regular Dancing overruns, the ratings for its lead-outs are always approximate.)

NBC’s The Biggest Loser (2.0/5) and Parenthood (2.0/5) were both … Read More »

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RATINGS RAT RACE: ‘New Girl’ Tops Night Again; ‘Unforgettable’, ‘Body Of Proof’ Slide

Nellie Andreeva

Its big premiere was not a fluke as Fox’s New Girl cemented its status of a breakout hit with a very strong Week 2 showing. The comedy starring Zooey Deschanel (4.4/11 in adults 18-49) was down only 6% from the fast national demo rating for its debut last week. (Along with Glee, New Girl will probably be adjusted up in the finals like last week, so a fast nationals-to-fast nationals comparison is more accurate.) For a second consecutive week, New Girl was the top program of the night in 18-49, and for a second straight week it built onto its Glee lead-in. The high school musical dramedy (3.6/10) was down 5% from its fast national last week. New Girl‘s lead-out, sophomore comedy Raising Hope (2.9/7), was down 6% from last week’s season premiere, holding onto a so-so 66% of the big New Girl numbers. Fox (3.6/9, 8.1 million) was No. 1 in 18-49 for a second week in a row.

CBS’ NCIS franchise continues its impressive fall run. At 8 PM, the mothership series (4.2/12, 19.2 million), which is in its ninth season, didn’t skip a beat, matching its fast national rating from the season premiere last week. (It too was adjusted up in the finals.) For a second straight week, NCIS topped time-slot rival Glee in 18-49 and was the most watched program of the night. NCIS: LA (3.5/9, 16.1 million) was down a tenth in the demo week-to-week. But new procedural Unforgettable (2.5/8, 12.3 million) couldn’t keep up, dropping 14% from its debut. It still won the 10 PM hour, but Unforgettable is already approaching the ratings levels of the series it replaced, The Good Wife, and the question is whether the show will continue to slide before bottoming out. CBS (3.4/9, 15.9 million) won the night in total viewers and was second to Fox in 18-49. Read More »

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RATINGS RAT RACE: ‘New Girl’ Opens Big, Tops Night, ‘Unforgettable’ Debut Solid

Nellie Andreeva

ANALYSIS: Behind ‘New Girl’s Surprisingly Big Opening And The iTunes Experiment
We may have the first breakout hit of the season. Fox’s quirky new comedy New Girl far exceeded ratings expectations with a huge debut, drawing a 4.7 rating/12 share among adults 18-49 to rank as the top program of the night by a wide margin. (UPDATE 9:15 AM: In the time-zone-adjusted Nielsen numbers just released by Fox, New Girl‘s premiere climbed to a 4.8/12.) In total viewers, the comedy starring Zooey Deschanel averaged 10.1 million viewers. Compared with the series premiere of Raising Hope in the same slot last fall, New Girl was up 52%. It posted Fox’s highest-rated live-action fall comedy debut in a decade, since Bernie Mac (5.7/14) in 2001. It even eclipsed the premiere of TV’s highest-rated comedy at the moment, ABC’s Modern Family, which opened with a 4.3 demo rating in 2009. It also paced Fox (3.9/10, 8.7 million) to a nightly win in the 18-49 demo. That is a nice validation for Fox’s marketing team, whose controversial decision to make the show’s pilot available on iTunes and VOD before the premiere raised concerns that the exposure might hurt ratings for the opener. (Unofficial estimates peg the number of streams at about 2 million.) New Girl also shot up from its lead-in, Glee (3.8/11, 8.9 million), whose third-season premiere was down sharply from the big Season 2 opener, by 31%. (All comparisons in this story are fast nationals to fast nationals. UPDATE 9:15 AM: In the time-adjusted numbers, the Glee premiere rose to a 4.0/11.) Following New Girl, the second season of Raising Hope (3.1/8, 6.9 million) was even in the demo with its premiere last fall when it followed Glee. Read More »

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Ratings Rat Race: ‘Breaking In’ Fades Away

NBC’s The Voice was the top show in the adults 18-49 demographic on Tuesday in primetime, earning a preliminary 4.5 rating and 9.9 million total viewers to give the network the nightly demo win. It wasn’t such good news for Fox’s Breaking In, which the network moved to its Tuesday night comedy block after canceling it last week, suggesting it might be rethinking its move to end the show. Lacking its usual American Idol lead-in, however, the sitcom managed only a 1.4 demo rating and 3.2 million viewers behind Raising Hope (up 10% with a 2.2 rating). Breaking In fared better than Traffic Light in the slot, up 8%, but that’s probably not good enough to give it a reprieve.

CBS won the night in total viewers and was up across the board, with the season finale of The Good Wife (2.5 rating) up 25% compared with last week leading the way. The finale of NCIS (3.8) was up 9% over last week, and NCIS: LA (3.2) grew 13% from last week and 19% compared with last May’s finale.

On ABC, a Dancing With the Stars special (2.4) was up 14% from last week; the results show (3.5) was up 3%. The season finale of Body Of Proof (2.2) was up 5% over last week. On The CW, the series finale of Hellcats drew 1.2 million viewers and a 0.5 rating.

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In Other News: ‘Body Of Proof’ Picked Up, ‘Better With You’, ‘Mr. Sunshine’, ‘No Ordinary Family’, ‘Off The Map’ ‘Outsourced’ Dead

Nellie Andreeva

UPDATED: Pickup news flashes are flying fast and furious today, so some have fallen through the cracks as I try to stay afloat. Here are some notable renewal/cancellations: As expected, Body of Proof became the second ABC freshman series after Happy Endings to make the cut for a second season. Better With You, Off the Map, No Ordinary Family and Mr. Sunshine are canceled. Also dead is NBC’s freshman comedy Outsourced.

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RATINGS RAT RACE: ‘The Voice’ Dips, ‘Raising Hope’ Rises

Nellie Andreeva

After stellar first two weeks, NBC’s new reality series The Voice (4.6/6) dropped 19%, but this is not an apples-to-apples comparison as the show aired a two-hour episode from 9-11 PM last week and an hourlong show last night at 10 PM, losing some of the younger potential audience. Still, The Voice topped the night in 18-49 by a wide margin and posted a rare 4-plus demo rating in the 10 PM hour. With The Voice abbreviated to an hour, NBC’s The Biggest Loser: Couples (2.6/7) expanded to its regular two-hour length from 8-10 PM but was down 4% from last week’s 8-9 PM episode. NBC (3.3/9 in 18-49, 8 million) topped the night in 18-49 for a third straight week.

The big beneficiary from The Voice‘s retreat from the 9 PM hour was Fox, whose comedies Raising Hope (2.2/6) and newly canceled Traffic Light (1.4/4) shot up by 22% and 27%, respectively, to post two-month highs. Glee (3.6/11) was down a tenth but is expected to end up even with last week when the finals are released this afternoon. Also getting a bounce from not facing The Voice was ABC’s Dancing With the Stars result show (3.2/8), up 7%. Freshman Body of Proof (2.1/6) was up 5%, finishing second in the 10 PM hour behind the NBC singing competition series. Read More »

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RATINGS RAT RACE: ‘The Voice’ Grows In Week 2, ‘Wife’ Pops With No ‘Parenthood’

Nellie Andreeva

During an earnings call early this morning, Comcast chairman and CEO Roberts called last week’s premiere of NBC’s new reality series The Voice “maybe the most exciting event” for the company since the Comcast-NBCU merger. There certainly will be even more excitement at NBCUniversal today as, in its second episode, the singing competition series built on its very impressive premiere performance in both adults 18-49 and total viewers. Last night, the two-hour The Voice drew a 5.6/14 in 18-49 from 9-11 PM, up 10% from last week’s premiere, and 12.4 million viewers overall, up 5%. The Voice, already holding the honors for the highest-rated new series premiere this season, became the first new series on the Big 4 this season to grow from its first week to the second in 18-49 or total viewers. It was by far the top-ranked program of the night in 18-49, ahead of Fox’s Glee (3.6/10) and CBS’ NCIS (3.5/10). With The Biggest Loser: Couples (2.6/8) at 8 PM flat, NBC (4.6/12, 10.7 million viewers) dominated the night in 18-49. After last week’s season low with its 90-minute episode last week, Fox’s Glee rebounded a bit, up 6%. Raising Hope (1.9/5) was flat with its fast national from last week (up a tenth from the series low final rating), while Traffic Light (1.2/3) was down a tenth.

After failing to post gains with its action-packed April 12 election episode, it was a nice surprise to see CBS’ drama The Good Wife (2.4/8) posting a 20% gain in its first original outing since that cliffhanger episode. Even more impressively, The Good Wife popped despite its lead-in, NCIS: LA (2.9/7), being down 12% from April 12 for a season low. This was The Good Wife‘s best showing since October. Note to CBS’ scheduling gurus: Don’t put The Good Wife against NBC’s Parenthood. The serialized legal drama was doing great in the slot before NBC put its family series there, and its big ratings bump last night despite airing against the highly rated The Voice shows that there is too big of an audience overlap with Parenthood to ignore. Read More »

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RATINGS RAT RACE: Big Premiere For NBC’s ‘The Voice’, ‘Glee’ Hits Low

Nellie Andreeva

NBC desperately needs a hit in its efforts for a ratings turnaround. It may have finally found one with reality series The Voice. The singing competition got off to a strong debut last night, drawing a 5.1/13 in adults 18-49 and 11.8 million viewers for its two-hour premiere from 9-11 PM. While the total viewer number is just OK, the series’ demo result is pretty outstanding, making The Voice the highest-rated series premiere (scripted or unscripted) since the debut of CBS’ Undercover Boss after the Super Bowl last year. The Voice also ranked as the top program for the night in 18-49 and beat head-to-head Fox’s Glee (4.6 vs. 3.4 from 9-9:30 PM) and ABC’s Dancing With the Stars result show (4.9 vs. 3.5 from 9-10 PM). Completing the good news for NBC, The Voice‘s lead-in, The Biggest Loser: Couples (2.7/8), was up 17% from last week. NBC (4.3/11, 10.3 million) posted a rare decisive victory for the night in 18-49.

Glee‘s heavily promoted and supersized 90-minute Lady Gaga episode (3.4/10) was down 11% from last week to mark a season low for Fox’s high school series. At 9:30 PM, Raising Hope (1.9/5) was down 10% for a series low. Fox (3.0/8, 7.6 million) was No. 2 for the night in 18-49. Read More »

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RATINGS RAT RACE: ‘Parenthood’ & ‘Body Of Proof’ Were Up, Why Wasn’t ‘Good Wife’?

Nellie Andreeva

UPDATE 2 PM: The final numbers for last night are in, and Parenthood went up a tenth to a 2.1 in 18-49, so The Good Wife finished third in the 10 PM hour among 18-49. Also going up a tenth were NCIS, The Biggest Loser, the Dancing with the Stars result show and the premiere of Jamie Oliver’s Food Revolution.

PREVIOUS: OK, I give up rationalizing the ratings performance of CBS’ The Good Wife. What was one of the show’s strongest episodes last night, packed with drama and featuring several name guest stars — America Ferrera, Fred Thompson, Ana Gasteyer and Hugo Chavez (if you’ve seen the episode, you’ll get it) – did a 2.0/5 in adults 18-49 (10.9 million total viewers), flat with last week in 18-49 and tied with NBC’s Parenthood for second place in the 10 PM hour. It finished behind ABC’s rookie Body of Proof (2.5/7, 11.2 million), which is making a case for renewal, up a tenth (4%) in the demo from last week. Parenthood also was up a tenth (5%) from last week, so The Good Wife, which has been building for months to last night’s election episode, was the only 10 PM show not to get a boost in the demo (it was up in viewers by 100,000). CBS (3.0/8, 15.2 million) still won the night with solid performances from NCIS (3.8/12, 19.2 million), even with last week in the demo, and NCIS: LA (3.3/9, 15.3 million), down 6%. Read More »

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RATINGS RAT RACE: ‘Dancing’, ‘Body Of Proof’, ‘NCIS’ Down, ‘The Good Wife’ Up

Nellie Andreeva

After a strong start last week, ABC’s Dancing with the Stars result show (3.1/8 in adults 18-49, 15.6 million viewers) and new drama Body of Proof (2.4/6, 11.1 million) were both down by double digits in adults 18-49: by 28% (Dancing) and 23% (Body of Proof). A factor in the decline was ABC’s 8 PM anchor. Last night, the network aired the season (and probably series) finale of No Ordinary Family (1.5/4). That was flat with the series’ most recent original two weeks ago but down a whopping 44% from the Dancing recap show ABC aired in the hour last week. And, even with the declines, Dancing and Body of Proof still won their time slots in 18-49, with Body of Proof also finishing No. 1 in total viewers at 10 PM. Read More »

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RATINGS RAT RACE: Country Music Awards Strong, ‘Housewives’, ‘Body Of Proof’ Down

Nellie Andreeva

CBS won the ratings race last night with the 46th Annual Academy of Country Music Awards (3.3/9 in adults 18-49,  13 million viewers), which up 3% from last year in adults 18-49, up 19% in the younger 18-34 demographic and flat in total viewers.

ABC’s Desperate Housewives (2.8/7, 8.8 million) returned from a month-long hiatus down 18% in the demo from its most recent original March 6. After a promising start behind the Dancing with the Stars result show on Tuesday, ABC’ midseason drama Body Of Proof didn’t fare as well in its special airing last night after Housewives, the slot that successfully launched Grey’s Anatomy and Brothers and Sisters. The forensic drama starring Dana Delany drew a 2.0/5 in 18-49, down 35% from the Tuesday debut, holding onto 71% of its Housewives lead-in. That was still better than the average hold of 64% for the slot’s regular occupant, Brothers and Sisters. In total viewers, Body of Proof performed stronger, with 8.3 million viewers, a 96% lead-in retention. ABC opened the night with America’s Funniest Home Videos (1.6/5, flat vs. last week) and Secret Millionaire (2.6/7, down 4% from last week.)

NBC’s America’s Next Great Restaurant (1.4/4) was up 8% from last week, while Celebrity Apprentice (3.0/8) was flat. Fox aired a rerun-heavy comedy lineup featuring two originals: American Dad at 7:30 PM (1.6/5), down 20% from Feb. 20, and The Cleveland Show (2.2/5), down 15% from March 20, when both shows had first-run … Read More »

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RATINGS RAT RACE: Solid Premiere For ABC’s ‘Body Of Proof’

Nellie Andreeva

ABC’s midseason drama Body of Proof, starring Dana Delany, got off to a promising start last night with a 3.0/8 fast-national rating in adults 18-49 and 13.9 million viewers. It dominated the 10 PM hour against original competition, pushing CBS’ The Good Wife (1.9/5, 10 million) to a season low in the demo. NBC’s Parenthood (1.9/5, 4.8 million) was flat. Body of Proof qualifies as TV’s second-most-watched series premiere this season behind CBS’ Hawaii Five-0 and ABC’s second-highest-rated premiere in 18-49 behind No Ordinary Family. At ABC, which has been struggling to launch a successful drama series in the past few years, Body of Proof was most watched midseason drama debut in four years and the top rated among 18-49 in two years. Body of Proof benefited from a strong lead-in, Dancing with the Stars‘ first result show this cycle (4.2/11, 18.8 million), which was down 5% from the corresponding show in the fall but up sharply (40% in 18-49, 31% in viewers) from the results premiere last year to rank as the top program of the night. Body of Proof’s numbers may have been inflated a bit from a Dancing overrun, so its performance will be more properly judged when final ratings are released later today. ABC, which opened with a Dancing recap (2.7/8, 12.7 million), won the night in 18-49 (3.3/9, 15.1 million), edging traditional Tuesday ratings victor CBS (3.1/8, 14.5 million with an all-original lineup). Read More »

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ABC Gives ‘Body Of Proof’ Tuesday Slot

Nellie Andreeva

ABC’s hourlong procedural Body of Proof starring Dana Delany will succeed Detroit 1-8-7 in the Tuesday 10 PM slot. In preparation for the move, the network last month gave the modestly rated freshman cop drama Detroit 1-8-7 a short, 5-episode back order. Body of Proof will premiere on March 29, following Detroit‘s 18-episode run, with the Dancing with the Stars result show as a lead-in. The series, created by Christopher Murphey and produced by ABC Studios, centers on Dr. Megan Hunt (Dana Delany), a brilliant neurosurgeon who takes on a new career as a medical examiner following a car accident.  Body of Proof, originally slated to launch in late October in the Friday 9 PM slot, was held back by new ABC chief Paul Lee for a proper launch in a better time period.

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‘Supernanny’ In For ‘Millionaire’ On ABC

Nellie Andreeva

New ABC programming chief Paul Lee is looking to upgrade another series his predecessor put on the low-trafficked Friday night. Beginning November 5, ABC will air reality veteran Supernanny in the Friday 8 PM slot. That is where Secret Millionaire, which ABC acquired after a run on Fox, was originally slotted though it was never assigned a premiere date. This follows a similar move ABC made last week with the Dana Delany-starring new procedural Body of Proof, originally slated to air Fridays at 9 PM, which was also held back and will be replaced by Primetime: What Would You Do?, beginning next week. Lee is said to be high on both Secret Millionaire and Body of Proof and is planning to give them a proper launch elsewhere. He just added another building block for midseason, a winter edition of Wipeout. In May, ABC announced a renewal for Supernanny but the series did not get a spot on the schedule and was held as backup. ABC also announced today that it will be preempting struggling new drama The Whole Truth tonight for a 20/20 special on the Chilean miners’ rescue.

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