Bonnie Hammer is officially NBCUniversal‘s cable queen. Hammer, who added E! and G4 to her portfolio of USA, Syfy and Universal Cable Prods after the Comcast merger, is now taking over the combined company’s entire entertainment cable universe including Bravo, Oxygen and Style, which had been under the purview of fellow top-ranked NBCU cable executive Lauren Zalaznick. Zalaznick, whose post-merger portfolio was a hodgepodge mix of cable networks (Bravo, Style), Spanish-language broadcaster Telemundo and digital properties — red-hot Fandago and iVillage (which recently shifted to NBC News Digital) — will now take on a new role as EVP NBCUniversal, focusing on innovation, digital, monetization and emerging technology across the company. Telemundo oversight is going to former Univision Communications CEO Joe Uva, who is joining NBCUniversal as Chairman, Hispanic Enterprises and Content. NBCUniversal CEO Steve Burke just outlined the restructuring in an internal email (below).
The awkward separation of NBCU’s entertainment cable assets had historic reasons. Hammer and Zalaznick originally made their mark running a cable network (Sci Fi Channel and Trio, respectively) and as they rose through the ranks, the two kept expanding their portfolios until all NBCUniversal entertainment cable nets were under the supervision of one of them. Heading into the Comcast-NBCU merger, one of Burke’s trickiest tasks was trying to keep both Hammer and Zalaznick in the company. That meant giving each some of Comcast’s cable nets — E! and G4 went to Hammer, Style to Zalaznick. But the separation of NBCU’s entertainment cable assets has made less and less sense, especially as networks on both sides were starting to move in a similar direction. READ MORE »