Vishnu Athreya has been named VP Program scheduling for Cartoon Network and Boomerang. Athreya will oversee day-to-day scheduling and strategic positioning of programming for Cartoon Network, Boomerang and branded non-linear program platforms. He will serve as departmental lead for long-range calendar planning, and with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming. Athreya will be based in Atlanta, reporting directly to Rob Sorcher, chief content officer for Cartoon Network, who is based at Cartoon Network Studios in Burbank, CA.
Already a force to be reckoned with in late-night, Turner’s Adult Swim is making a big play in primetime. Currently airing from 9 PM-6 AM, Adult Swim will add an extra hour to start at 8 PM effective March 31. In part to offset the loss of an hour to Adult Swim, Cartoon Network will be introducing a new portfolio of original content online at CartoonNetwork.com and other branded digital platforms. In another change for Turner’s Animation, Young Adults and Kids Media portfolio of networks, Boomerang, the 24-hour commercial-free channel airing classic cartoons, will be introducing ads.
Rosa Salazar (Parenthood) has been cast in Fox‘s drama pilot Boomerang, from John Wells Prods. and Warner Bros TV. It is about the Hamiltons — parents (Anthony LaPaglia and Felicity Huffman) and grownup sons (Michael Stahl-David and Patrick Heusinger) — who serve as assassins for the federal government. Salazar, repped by Seven Summits and TalentWorks, plays Olive, the ex-girlfriend who Sam (Stahl-David) has never forgotten. The casting stems from the talent deal Fox signed with Salazar following her co-starring role on the network’s comedy pilot Little Brother last year. She recently guest starred on Fox’s Ben & Kate.
Brit Ben Aldridge, repped by Anonymous and Hamilton/Hodell, rounds out the regular cast of the CW/WBTV pilot The Selection. He plays Prince Rafe, the younger brother of Prince Maxon (Michael Malarkey) who loves his country and takes his leadership role seriously — but he does have a secret.
Evie Thompson has joined the cast of the CW pilot Company Town, about the aftermath of a scandal at a Naval base. It centers on Krista (Gage Golightly) and Page (Stella Maeve) that touches the lives of both civilians and military personnel. Thompson, repped by Coast To Coast and Wishlab, will Page’s enthusiastic, yet emotionally scarred teen sister. She will next be seen in The Call and …
Anthony LaPaglia is finalizing a deal to star opposite Felicity Huffman in Fox‘s drama pilot Boomerang, from John Wells Prods. and Warner Bros TV. The project, written by Davey Holmes, is about the Hamiltons, a family who serves as assassins for the federal government. LaPaglia plays Bill, ex-CIA and patriarch of the Hamilton clan, a seasoned assassin with a neurotic side who takes his job very seriously. Huffman plays Margie Hamilton, the matriarch, while Michael Stahl-David and Patrick Heusinger play the adult sons of the Hamilton clan who are also in the government assassin business. Without A Trace alum LaPaglia, repped by ICM Partners and Industry’s Keith Addis, toplined ABC’s pilot Americana last season.
Felicity Huffman is taking on another role of a housewife, this one with a double life. The Desperate Housewives alumna is set to star in Fox‘s drama pilot Boomerang, from John Wells Prods and Warner Bros TV. Written by Davey Holmes, the project is about a family who serve as assassins for the federal government. Huffman will play the mom, Margie Hamilton, who is a spy and master of disguise. Holmes and JWP’s John Wells and Andrew Stearn are executive producing. Huffman, who won an Emmy for her role on Desperate Housewives, has been sought after this pilot season, the first since the ABC dramedy ended its eight-season run on ABC. CAA-repped Huffman is the second Desperate Housewives star to book a pilot. Last season, Vanessa Williams did ABC’s 666 Park Avenue, which went to series. Additionally, Desperate Housewives narrator/occasional guest star Brenda Strong is on TNT’s Dallas.
Fox has given a pilot order to Boomerang, a drama from John Wells Prods. and Warner Bros TV. Written by Davey Holmes (Awake), the project is about a family who serve as assassins for the federal government. Holmes and JWP’s John Wells and Andrew Stearn are executive producing. Holmes serves as co-executive producer on Wells/Warner Bros’ Showtime series Shameless. Boomerang joins Fox’s other drama pilots Delirium, The List, Rake and Sleepy Hollow.
For a full list of broadcast network pilots and for all Deadline pilot-season stories, go to our Pilot Panic page.