The change will take place in 2015 and will help to solidify the relationship between Univision and Bounce, which describes itself as the first broadcast TV network for African Americans. In addition to the new carriage arrangement, Bounce renewed its deal with Univision to air as a multicast channel on its stations in San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. “Bounce TV has been a hit for our stations,” Univision Television Group President Kevin Cuddihy says. “We are looking forward to expanding our successful relationship to more markets.” The companies didn’t disclose financial terms. But Bounce TV Distribution EVP Jeffrey Wolf says the new agreements “ensure that the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans are side by side for many years to come.”
The deal will make Bounce TV a multicast channel on seven Univision-owned stations in markets including San Francisco, Boston, Miami, Denver, Sacramento, Raleigh and Tampa. When complete, Bounce will reach 86% of African American TV households — its target audience — up from 80%. It also will be in all top 10 markets and 24 of the top 25 for African Americans. The companies didn’t disclose terms of the agreement. Univision Television Group President Kevin Cuddihy says that the collaboration will “create a powerful one-two combination for viewers and advertisers.” Martin Luther King III and Ambassador Andrew Young helped to create Bounce.
The TV channel that targets black audiences celebrated its first anniversary today by disclosing the agreement — along with other pacts designed to boost its appeal to viewers and advertisers. The arrangement with Lionsgate will enable Bounce TV to air movies including Halle Berry’s Monster’s Ball, Cuba Gooding, Jr.’s Boat Trip and Murder Of Crows, and Terrence Howard and Bernie Mac’s Pride. The agreement leaves Bounce missing just DreamWorks Animation. It already licenses films from Disney, Fox, Paramount, Miramax, MGM, Universal, Sony, and Warner Bros. The deal comes as Bounce says that, beginning today, it’s being carried as a digital sub channel on ABC’s Detroit affiliate, WXYZ. Next month it will be introduced as a sub channel on MyNetworkTV stations in Phoenix, Minneapolis, and Orlando. The network, whose founders include Martin Luther King III and Ambassador Andrew Young, says it expects Nielsen to begin compiling ratings data about it in Q4. General Motors and Chrysler are about to become sponsors, joining Toyota and Nissan which have renewed their first year agreements. Bounce says that it’s available to 80% of black homes and 60% of all U.S. households.
Bounce TV, the over-the-air broadcast network targeting black audiences, said it will launch its first original series June 18 — nine months after the station’s launch. The sitcom Family Time stars Omar Gooding and Angell Conwell and centers on the Stallworths, a working-class family who wins the lottery and is vaulted into the middle class overnight. Bentley Kyle Evans (The Jamie Foxx Show, Martin) created the series; he produces with Evans and partner Trenten Gumbs. It is scheduled in the 8 PM Monday slot on Bounce, which currently reaches 60 million U.S. homes.
ATLANTA (March 9, 2012) — Bounce TV (http://www.bouncetv.com), the nation’s first and only over-the-air broadcast television network for African Americans, was launched in Los Angeles this week by KCOP-TV as part of an agreement between Bounce TV and FOX Television Stations. Bounce TV can now be seen in LA on channel 13.2.
ATLANTA (Feb. 7, 2012) – Bounce TV (http://www.bouncetv.com), the nation’s first and only over-the-air broadcast television network for African-American audiences, has acquired the television rights to more African American-skewing motion pictures in two individual, multi-year licensing agreements with Warner Bros. Domestic Television Distribution and Paramount Home Media Distribution.
Among the titles Bounce TV lands in their agreement with Warner Bros Domestic Television Distribution: The Academy Award® winning Bird, directed by Clint Eastwood; the original Shaft (1971); Richard Pryor starring in Greased Lightning and The Mack with Max Julien; Bill Cosby & Sidney Poitier in Let’s Do It Again and 1997’s Rosewood.
NEW YORK – FOX Television Stations, in partnership with Bounce TV, to premiere FTS’ first digital over the air network on FOX-owned MyNetworkTV sub channels, including stations in New York and Los Angeles, announced Jack Abernethy, CEO, FOX Television Stations.
In making the announcement, Abernethy stated, “We are pleased to allocate our airwaves to provide focused and unique content with an accomplished partner that has a solid business model.”
Bounce TV said today that the first show to air on the network will be the Diana Ross-Michael Jackson musical The Wiz when the over-the-air African American-targeted channel launches at noon ET on Monday, Sept. 26. That will be followed by the Sidney Poitier starrer A Raisin in the Sun at 3 PM and Spike Lee’s Do The Right Thing at 8. Other highlights during Bounce’s first week include Lee’s School Daze (Sept. 27), a CIAA conference college football game pitting Bowie St. and Virginia Union (Sept. 28), and films The Siege (Sept. 29) and The Rundown (Sept. 30). The full schedule will be released Sept. 1.
Bounce TV, the first over-the-air TV network for African American viewers, has added Philadelphia and Kansas City to its list of markets as it nears its Sept. 26 launch. In Philadelphia, the network will be seen on Lenfest Broadcastings’ WMCN-TV; in Kansas City, it will air on Meredith’s KSMO-TV. Bounce recently added Chicago, Milwaukee and Atlanta to its list and signed Toyota as its first national advertiser.
ATLANTA (August 8, 2011) – Bounce TV (http://bouncetv.com), the first-ever over-the-air broadcast television network for African-Americans launching September 26, has seen unprecedented growth since being announced on April 4. That rapid expansion continued today as the network announced the additions of Chicago (WWME) and Milwaukee (WBME) in a new affiliation agreement with Weigel Broadcasting Co. In just the past seven days, Bounce TV has added the Weigel stations in Chicago and Milwaukee, Gannett Broadcasting’s WATL-TV in Atlanta, the number two African American television market in the country, as well as signed Toyota USA as the network’s first national advertiser.
ATLANTA (August 2, 2011) – Bounce TV (http://bouncetv.com), the first-ever over-the-air broadcast television network for African-Americans launching September 26, will be seen on Gannett Broadcasting’s WATL-TV in Atlanta, the second largest African-American television market in the country, it was announced today by Bounce TV Executive Vice President of Distribution Jeffrey Wolf. The agreement is Bounce TV’s first with Gannett. Bounce TV now has affiliation agreements with Gannett, Belo Corp., Nexstar Communications, LIN TV Corp. and Raycom Media. The Atlanta-based network expects to be available in at least 50% of the country by its launch.
Raycom Media did its part today to help the broadcast industry in its fight to hang on to airwave spectrum — the over-the-air signals that many stations consider to be their life blood. The TV station owner was the first to unveil a deal to offer Bounce TV, which calls itself the first broadcast network for African Americans. What makes this different from a million other press releases about well-meaning projects? Remember: FCC Chairman Julius Genachowski wants TV stations to give up some of the spectrum that they use to transmit shows to TV sets with antennas. He wants to auction the airwaves to phone companies that sell wireless broadband services. Without a change, he says, people who use smartphones and tablet computers soon will face a crisis of high prices, dropped calls and dead zones. But stations offering Bounce TV can say that they are making better use of the airwaves. The network will give “underserved African American consumers a new local television brand designed specifically for them,” Raycom CEO Paul McTear says. The programming plans are still vague: Bounce TV executives including Martin Luther King III, Ambassador Andrew Young and the co-founders of Rainforest Films — Rob Hardy and Will Packer — say the channel will operate 24/7 and offer original shows, sports, re-runs and movies including Universal’s Ray, Do The Right Thing, The Bone Collector and The Wiz and Sony’s Philadelphia, Ali and A Raisin In The Sun. They expect Bounce TV to be available …
Bounce TV, which bills itself as the nation’s first over-the-air broadcast TV network designed exclusively for African-American audiences, announced today that it will launch in the fall via carriage on the digital signals of local stations. The 24/7 digital network plans to target the 25-54 demographic with a “mix of theatrical motion pictures, live sporting events, documentaries, specials, inspirational faith-based programs, off-net series and original programming.” It has signed multi-year licensing agreements with NBCUniversal Domestic Television Distribution for almost 200 films; Sony Pictures Television for almost 100 titles, Codeblack Entertainment for movies and documentaries; and Image Entertainment for more than 50 movies, docs and stage plays.
The network’s founders include Ambassador Andrew Young and Martin Luther King III. Rob Hardy and Will Packer, co-founders of Rainforest Films, will serve as chief content officer and chief strategy/marketing officer, respectively. Former Turner Broadcasting executives Ryan Glover and Jonathan Katz will serve as EVPs. “I am proud that our network will deliver free programming exclusively for our under-served community and be accessible to all homes around the country and not just those who pay for television,” Young said. “We look forward to Bounce TV entertaining African American viewers for many years to come.”