Top Box Office Performers For First Half 2014; Summer Off 14.9%The Very Big Opening of Transformers: Age Of Extinction did nothing to lift the box office for the first half of the year. It’s basically flat when compared to 2013, down .8%. The box office summer — which semi-officially begins the first Friday of May — is way off, down 14.9% from 2013, when the box office was plumped up by such films as Iron Man 3 and Monsters University. We have neither a $300M grosser nor do we have a $100M opening weekend yet. It would be great to see Fox’s The Dawn of the Planet of the Apes pull it off, but expectations are that we won’t see it until November, when Lionsgate bows its adaptation of the first part of the last book of Suzanne Collins’ Hunger Games‘ trilogy, Mockingjay.

Last year was a record year at the box office. “Comparing to last year’s record, you have to keep up and hit it of the park every time and that’s difficult to do. It’ll happen next year, but it a cyclical business,” said Paul Dergarabedian, senior media anaylst with Rentrak. “People can talk about all these external forces going on like The World Cup and weather, but when you have the product, it delivers.”

Right now, Warner Bros./Legendary Pictures Godzilla is the only picture in history to have had an opening weekend larger than $90M that has yet to cross $200M mark for its domestic cume. This past weekend … Read More »