UPDATE, 5:32 PM: Oscar clearly proved lucrative for The Weinstein Company and Sony Pictures Classics. Best Foreign Language winner A Separation added 160 locations in its first post-Oscar weekend outing, grossing over $1 million for the Farsi-language feature, averaging over $4,000 per screen. Best Picture winner The Artist, meanwhile averaged $2,171 from 1,756 theaters, up from the previous week’s 966 locations.
The big box office story of course was Universal’s The Lorax. The studio’s specialty division Focus Features also rolled out a title of its own, Being Flynn, at four theaters with a moderate $11,386 average. Also debuting this weekend were Paladin’s Boy at two location, grossing $45,000 — coming in with the highest per screen average of the titles we’re currently reporting — and Zeitgeist’s The Salt Of The Earth also in two theaters, taking in $21,000. Fox Searchlight’s The Descendants, which won Best Adapted Screenplay at last weekend’s Oscars, dropped 195 theaters from last week, grossing over $1.3 million from 694 theaters. The film directed by Alexander Payne has cumed nearly $80.5 million.
1. Being Flynn (Focus Features) NEW [4 Theaters]
Weekend $45K, Per Screen Average $11,386
2. Boy (Paladin) NEW [2 Theaters]
Weekend $23K, Per Screen Average $11,695
3. Last Days Here (Sundance Selects) NEW [1 Theater]
4. The Salt Of Life (Zeitgeist) NEW [2 Theaters]
Weekend $21K, Per Screen Average $10,500
5. The Forgiveness Of Blood (Sundance Selects) Week 2 [6 Theaters]
Weekend $19,200, Per Screen Average $3,200, Cume $50K