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‘Branded’, ‘Hello I Must Be Going’, ‘Bachelorette’, ‘The Inbetweeners’, ‘Keep The Lights On’: Specialty B.O. Preview

Brian Brooks is managing editor of MovieLine.

As the specialty industry is focused on the Toronto International Film Festival this weekend, RADiUS will have a chance to display its theatrical muscle with the rollout of Bachelorette, which it picked up out of Sundance earlier this year. Roadside Attractions will give its action-mystery Branded a more extensive initial release for a specialty title, taking it into a few hundred locations. Oscilloscope picked up Hello I Must Be Going, which will bow in limited release but will head for expansion through September. The Inbetweeners, meanwhile, will take a more cautious approach after it opens this weekend, while Keep The Lights On from Music Box will platform in New York and Los Angeles.

Writer-director: Leslye Headland
Cast: Kirsten Dunst, Isla Fisher, Lizzy Caplan, Rebel Wilson, Paul Corning, Andrew Fannells
Distributor: RADiUS/TWC

This often racy story written by writer/director Leslye Headland made the Black List back in 2008, although the honor didn’t immediately get the studios calling. Headland segued the script to screen via the independent route and was encouraged by a friend to use her vision after it first manifested in an off-Broadway play. “The idea was that could I make a romantic comedy that I would want to see. It’s not overly dire, but it’s dramatic and they’re acting like people. They’re making mistakes and they’re learning from them,” she said. “I wanted to make a film about women that treated them like people and not paper dolls.”
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Hot Trailer: ‘Branded’

By | Friday June 1, 2012 @ 9:43pm PDT

This trailer for Branded looks more than a little creepy with echoes of David Cronenberg, John Carpenter and even David Fincher. The premise? Mind control and global domination via advertising with subliminal messages that trigger irresistible appetites and urges to consume mass quantities. From Roadside Attractions, the English-language Russian production stars Ed Stoppard, Leelee Sobieski, Jeffrey Tambor, Ingeborga Dapkunaite and Max von Sydow. Written and directed by Jamie Bradshaw and Alexander Doulerain, Branded opens September 7th. You’ll see a lot of those smartphone codes that enable an interactive experience of the movie’s “alternative universe of out-of-control brands, consumer gluttony and insatiable materialism.”

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Roadside Attractions Acquires North American Distribution On ‘Branded’

By | Friday April 20, 2012 @ 11:24am PDT
Mike Fleming

EXCLUSIVE: Roadside Attractions co-president Howard Cohen has closed a deal to acquire North American rights to Branded. The plan is for a nationwide theatrical release this September. Lionsgate has home entertainment, VOD and other ancillary rights through their output deal. The film’s described as a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.

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