Ovation will be back on Time Warner Cable and Bright House Networks systems and has committed to carry 200 or more hours of original programming dedicated to the arts in 2014, 250 hours in 2015 and 300 each year after. The arts-focused network was the guinea pig for TWC boss Glenn Britt’s plan to drop poor-performing networks as a way to control costs, dumping the arts-focused network when its previous carriage contract expired at the end of 2012. “Ovation is among the poorest performing networks, and is viewed by less than 1% of our customers on any given day,” the No. 2 cable operator said when it announced it was cutting off Ovation. “We’ve paid more than $10 million in carriage fees to Ovation over the past several years. They’ve had ample opportunity to improve the ratings and the content, and have failed to deliver.” One of TWC’s biggest beefs with Ovation was the lack of original programming. But the network has learned its lesson since: the commitment to the original hours comes after it launched an in-house production studio Ovation Studios. Among the new offerings will be a James Franco-hosted series James Franco Presents which premieres next month.
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