RATINGS RAT RACE: NBC & CBS Gain While ABC and Fox Lose Ground In Premiere Week

Nellie Andreeva

We already crowned CBS as the winner of this season’s premiere week. (The network won soundly in both viewers and adults 18-49). But, with some bold scheduling moves and solid premieres, the network also posted ratings gains vs. last year. It was a polarized field overall, with CBS and NBC in positive territory, along with the CW, and ABC and Fox in the other corner, posting double-digit declines. Good news for NBC brass and their new bosses from Comcast: the network showed the biggest improvement year-to-year during premiere week and managed to finish tied for No.2 among 18-49. Despite big launches for ABC’s Dancing with the Stars and Modern Family and Fox’s Glee, both networks were plagued by disappointing starts for most of their new and returning series, leading to the declines. Meanwhile, Spanish broadcaster Univision also boasted year-to-year gains, 9% in total viewers and 11% in adults 18-49. Here are the stats on premiere week: Read More »

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ANALYSIS: Lessons Of Premiere Week

Nellie Andreeva

Broadcast networks’ premiere week wrapped last night. It was the most competitive start of the season in recent memory, with the vast majority of new and returning series – some 60 shows – launching over the past seven days. After … Read More »

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RATINGS RAT RACE: Solid Start For ‘Event,’ ‘Hawaii’, ‘Mike & Molly’ But ‘Lone Star’ Flops

Nellie Andreeva

UPDATE 2PM: The Final Live+Same Day ratings just came in. Veterans Dancing with the Stars (5.1/13 among adults 18-49 in the finals), Two and a Half Men (4.9/12) and House (4.2/11) as well as rookie Hawaii Five-0 (3.9/11) all gained .1 from this morning’s fast nationals, while The Event (3.6/9), … Read More »

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Fall Season Launch: The Big Four’s Standings Going Into Premiere Week

Nellie Andreeva

Overnights aren’t supposed to matter, as any broadcast executive will tell you these days because a larger and larger chunk of the TV audience time-shift their primetime viewing. And yet, we know that every morning next week the TV brass … Read More »

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