NBCU Press Day: Comedy Stars Not Fans Of Multi-Cam, Question ‘Shameless’ Decision To Compete For Emmy As Comedy

Mindy KalingIt is the golden age of comedy now, Mindy Kaling told reporters at NBCU Press Day, because whereas once you used to have to wait 2 1/2 years for Larry David to get around to writing another season of Curb Your Enthusiasm, “now there’s always something happening” in comedy on the TV landscape. She was joined by stars of other Universal TV comedies airing on NBC and elsewhere.

Related: Mindy Kaling Exits UTA

andy-sandbergJenna Elfman is a big fan of single cam comedies, like her new Growing Up Fisher, because “with the Internet … audiences are more savvy, and with a single camera you can home in on nuance more than with multi-cam and capture the smarter side of the story.”

Related: NBC Press Day: Bill Lawrence Talks ‘Undateable’

Brooklyn Nine-Nine star Andy Samberg chimed in: “I was on SNL, which was live, but everything I did was pre-taped, so I was already headed in that direction. Parks and Recreation’s Adam Scott said there a “weird thing” about doing comedy on a multi-cam. “If you don’t say a joke with a particular inflection, the laughs just don’t occur. I did very badly in that format.” But he acknowledged, “Shows like Cheers were able to make it work.” Read More »

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Hulu Inks Exclusive Streaming Deal With NBCUniversal Series

By | Wednesday April 2, 2014 @ 8:56am PDT

hulu5__131120195159-275x122The exclusive licensing deal announced today makes Hulu Plus the exclusive destination for all previous seasons of Universal TV’s The Mindy Project and Brooklyn Nine-Nine, with BrooklynNineNine.episodicBravo series like … Read More »

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Fox’s ‘Brooklyn Nine-Nine’ Ups Joel McKinnon Miller, Dirk Blocker To Regular

By | Monday March 31, 2014 @ 6:25pm PDT
Nellie Andreeva

EXCLUSIVE: After recurring on Brooklyn Nine-Nine‘sdirk1Joel McKinnon Miller freshman season, Joel McKinnon Miller and Dirk Blocker have been upped to regular for Season 2 on the Fox comedy … Read More »

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RATINGS RAT RACE: ‘Brooklyn Nine-Nine’ Finale & ‘Person Of Interest’ Up, ‘Mind Games’, ‘About A Boy’ & ‘Growing Up Fisher’ Tie Lows, ‘NCIS’ & ‘NCIS:LA’ Steady

By | Wednesday March 26, 2014 @ 9:11am PDT

BROOKLYN NINE NINE SEASON 1 FINALEIt was a night of partial endings and new beginnings on primetime on Tuesday. The ending was the season finale of Fox’s Brooklyn Nine-Nine (1.3/4). The recently renewed Golden Globe winning Andy Samberg-led comedy wrapped up its freshman cycle with a solid 18% rise over last week’s series low. Fox started the night steady with Glee’s 101st episode even with last week’s 1.1/3, but saw also renewed New Girl (1.2/4) down 7% from its last original on March 11 to tie a series low.

The new beginning was on NCIS (2.5/8) as last night’s show saw the first of a two-parter with Scott Bakula to set up ncis march 25the New Orleans-based spin-off of the procedural. The result was a small 4% rise from NCIS’ March 18 show. Still the series was the most watched show of the night with 17.28 million tuning in. NCIS’ current spin-off NCIS: LA (2.4/7) was the second most watched show of the night with an audience of 15.48 million and also a 4% bop upward among adults 18-49. The real winner of the night for CBS was Person Of Interest (2.0/6) which had an 18% rise over last week’s show to hit its best result among the key demo since February 4. Overall, CBS won the night both among the 18-49s (2.3/7) and total viewers (15 million). Read More »

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Fox Gives Early Renewals To ‘Brooklyn Nine-Nine’, ‘The Mindy Project’, ‘New Girl’ & ‘The Following’

By | Friday March 7, 2014 @ 4:00pm PST
Nellie Andreeva

Brooklyn-nine-nineThis is gutsy. Fox has handed early renewals for next season to comedies Brooklyn Nine-Nine, New Girl and The Mindy Project and drama The Following. Golden Globe-winning freshman Brooklyn Nine-Nine is picked up for a second season, Mindy and The Following for a third and New Girl for a fourth. They join three other Fox scripted series that already have been picked up for next season: freshman drama Sleepy Hollow; veteran Bones, renewed for a 10th season; and Glee, which has a final sixth season as part of a two-year pickup. That is a lot of programming already locked in for next season though Fox has extra holes to fill following the cancellation of The X Factor. Networks are not required to make any renewal decisions until May, and most wait to see their pilots before making decisions. Fox, of course, declared in January that it was breaking away from the pilot cycle, so the network also may be going on its own timetable with renewals. But most of all, today’s pickups are about Fox brass giving a vote of confidence to series they feel strongly about creatively.

Related: Fox’s Abolishment Of Pilot Season: Practical Guide To How Will It Work

Read More »

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RATINGS RAT RACE: ‘New Girl’ & ‘Brooklyn Nine-Nine’ Drop Post-Super Bowl, ‘Biggest Loser’ Ties Finale Low

By | Wednesday February 5, 2014 @ 10:05am PST
Nellie Andreeva

dads_fox_adCan you guess which Fox comedy series got special airings after the Super Bowl on Sunday? Last night, the network’s Dads (1.5) was even with its airing last week, while New Girl (1.6) and Brooklyn Nine-Nine (1.4) were both down, by 16% and 26%, respectively. There are rarely big bumps for the shows chosen to follow the big game but double-digit drops are unusual. Last year, CBS’ Elementary posted a 5% gain in the fast nationals for its first outing after the post-Super Bowl episode that aired four days after the big game vs. two for Fox’s New Girl and Brooklyn Nine-Nine. The ratings hold should give confidence to Dads, which does not get a fraction of the attention and critical praise New Girl and Brooklyn get but fared on par with them last night despite no Super Bowl exposure. This was Brooklyn‘s debut in its new 9:30 PM slot where it tied the last original of predecessor The Mindy Project. Read More »

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RATINGS RAT RACE: ‘New Girl’ Solid After Super Bowl, ‘Brooklyn Nine-Nine’ Sampled

By | Monday February 3, 2014 @ 10:23am PST
Nellie Andreeva

new-girl-zooey-deschanel-prince-jake-johnson-636-380Half-hour comedy series have not been a major post-Super Bowl draw since the heyday of Friends, which drew a massive 52.9 million viewers in 1996, followed by NBC’s 3rd Rock From The Sun (33.7 million) two years later. Since then, comedies airing after the big game have stayed in the low-20 millions: Family Guy (22.0 million in 1999), Malcolm In The Middle (21.4 million in 2002), The Simpsons (23.1 million in 2005) Fox_Broadcasting_Company111004142957-200x101and The Office (22.9 million in 2009). Last night, Fox‘s New Girl did better than all of them, drawing 25.8 million viewers. Rookie comedy Brooklyn Nine-Nine, followed with 14.8 million. With its young skew, New Girl did particularly well in the demos, posting a 11.1 rating in adults 18-49. (Brooklyn Nine-Nine got a 6.7). New Girl topped last year’s post-Super Bowl entry, CBS drama Elementary, which drew the smallest viewership in the spot in a decade — by 23% in total viewers and by 42% in 18-49. It also edged the previous half-hour comedy to follow the Super Bowl, The Office, by 13% in total viewers.

Related: Super Bowl Ratings Down Double Digits From 2013, Still In Top 5 Ever

But here comes the caveat: New Girl aired a half-hour episode vs. an hourlong for most previous sitcoms, including Office, and viewership declines steadily after the end of the game. For the whole hour post-Super Bowl, Fox averaged 20.8 million viewers, just shy (by 64,000) of the delivery of Elementary last year and below the other comedies that aired hourlong episodes. Plus, because of a blackout, Elementary started outside of primetime on the East Coast vs. a 10:23 PM start for New Girl. (Brooklyn got on at 10:54 PM). Like was the case with Elementary last year, the goal for New Girl – owned by Fox sibling 20th TV — was not just getting eyeballs, it was also helping the show sell in syndication, a process currently underway. Elsewhere on Sunday, both NBC and ABC touted year-to-year primetime ratings gains vs. the Super Bowl though no other broadcast network came even close to a 1.0 18-49 rating against the game on Fox. Read More »

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Ratings Rat Race: Fox & CW Lineups Rise, ‘Brooklyn’ Tops ‘New Girl’ For First Time

By | Wednesday January 22, 2014 @ 9:24am PST
Nellie Andreeva

The Mindy ProjectHere is why cable series have a better chance of growing viewers throughout a season with an uninterrupted run. Coming back from a holiday hiatus, ABC’s Marvel’s Agents Of S.H.I.E.L.D. and The Goldbergs began building momentum with … Read More »

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RATINGS RAT RACE: ABC’s ‘Killer Women’ Drops To O.7 Rating In Week 2

By | Wednesday January 15, 2014 @ 9:07am PST
Nellie Andreeva

How many periods can ABC fill with Shark Tank repeats? Following the network’s move on Friday to killer2pull low-rated limited series The Assets and replace it with reruns of the hit reality series, it has another strong candidate in Killer Women. Following its underwhelming debut with a 0.9 18-49 rating last week, the procedural drama dropped 22% to an instant-cancellation 0.7 rating that spelled the demise of the series’ predecessor in the Tuesday 10 PM slot, Lucky 7. Things were more encouraging for ABC early on, with Marvel’s Agents Of S.H.I.E.L.D. (2.2) and The Goldbergs (1.8) both posting second consecutive 0.1 bumps. Trophy Wife (1.1) was flat.

CBS’ lineup kept steady. NCIS (3.0) was even with last week, NCIS: LA (2.4) matched its last original (as well as the preview of new drama Intelligence in the slot last Tuesday), and Person Of Interest (2.0) too was flat with last week. CBS won the night in 18-49 (2.5) and total viewers (15.9 million). Read More »

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TCA: Fox Gets In Bed With The Lonely Island For Alternative Comedy Development

By | Monday January 13, 2014 @ 8:30am PST

On the heels of Andy Samberg’s Golden Globe win last night forTCA his work on Fox comedy Brooklyn Nine-Nine, Fox this morning announced it had sealed a multi-year deal with The Lonely Island, forming a new alternative comedy development venture. Akiva Schaffer, Samberg and Jorma Taccone will develop an “alternative pipeline of next-generation comedy series” for the network. Through the new company, The Lonely Island will oversee the development of comedy projects that will be incubated through digital platforms, such as Hulu and Roku, with the ultimate goal of becoming full series on Fox, FX, FXX or other networks.

FoxThe Lonely Island is responsible for creating the popular SNL Digital Shorts, which spurred many water-cooler moments. Some notable shorts include D**k In A Box, Lazy Sunday, I’m On A Boat, Jack Sparrow, YOLO and The Natalie Portman Rap.  In 2007, the trio won an Emmy Award for Outstanding Original Music and Lyrics for  D**k In A Box, and a Peabody Award for the 2008/2009 season. Read More »

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TCA: Yvonne Strahovski Joins ’24: Live Another Day’

By | Monday January 13, 2014 @ 8:00am PST
Nellie Andreeva

strahovskiFormer Chuck star Yvonne Strahovski is back in the field with another turn a spy. The Dexter alumna has been cast Fox‘s event series 24: Live Another Day that will be set and filmed in London. The … Read More »

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Golden Globes TV: ‘Brooklyn Nine-Nine’, ‘House Of Cards’ & ‘Masters Of Sex’ Lead Pack Of Newcomers As Old Favorites Fall

By | Thursday December 12, 2013 @ 8:34am PST
Nellie Andreeva

The Hollywood Foreign Press are a fickle crowd — one day you may be in and winning by a landslide, the next day you are out. Showtime’s Homeland learned Brooklyn-nine-ninethat this morning. The Golden Globes was the first major awards show to recognize the Showtime drama two years ago when it was tied for most nominations, 3, winning for best drama series and best actress, Claire Danes. The thriller drama did one better last year, leading the TV pack with most noms, 4, and sweeping the top drama categories: best drama, best actress and best actor, Damian Lewis. But there is no trace of Homeland on the list of nominations this year as the dominant winner of the past two Golden Globes has been shut out. Golden Globes 2014 Nominees TVThe same goes for another big drama performer at the Golden Globes, HBO’s Boardwalk Empire, which won the best drama series trophy before Homeland in 2011. The HBO drama had scored at least two nominations every year, also winning for star Steve Buscemi in 2011, but was left out completely today.

Related: Golden Globes TV Nominees Remarkably Snub-Free – Sorry, ‘Homeland’

The Golden Globes again took upon its role of the biggest cheerleader of new broadcast series. No, they didn’t hand a best drama series nomination to a freshman — extending first-year broadcast dramas’ drought in the category to seven years. But they still recognized broadcast’s freshman class, which had been completely ignored by the WGA and the SAG Awards. That includes best comedy series and comedy actor nominations for Fox’s Brooklyn Nine-Nine and star Andy Samberg; best comedy actor nom for Michael J. Fox, star of his struggling eponymous sitcom on NBC;  and best drama actor for James Spader for hit new NBC drama The Blacklist. But the broadcast networks again fell short of unseating cable from the top of the network rankings. Premium cable and digital were dominant this year. Fueled by longform, HBO was once again No. 1 with 9 noms, followed by the two other pay cable networks, Showtime and Starz, and digital upstart Netflix with six each. But it was a broadcast net, CBS, that landed the only multiple best series nominations — for comedy The Big Bang Theory and drama The Good Wife.

Related:
Golden Globes Nominees: Scorecard
Golden Globe Awards Nominations

house_of_cardsAlmost all buzzy cable/digital 2013 newcomers (sans FX’s The Americans)  got a notice by the HFPA, with Netflix’s House Of Cards leading the way with four nominations including best drama series; Showtime’s Masters Of Sex landing nominations for best drama and best actor, Michael Sheen (but no Lizzy Caplan?!); and fellow Showtime newcomer Ray Donovan nominated for star Liev Schreiber and co-star Jon Voight. Two breakout performances by young actresses are getting first major award recognition, Tatiana Maslany of BBC America’s Orphan Black and Taylor Schilling of Netflix’s Orange Is The New Black. They are part of an overhauled best drama actress field which includes only one returning nominee, 2010 winner Julianna Margulies.  The other first-timers are Kerry Washington for ABC’s Scandal and House Of Cards‘ Robin Wright. Things are mirrored on the male side with only one holdover, Bryan Cranston of AMC’s Breaking Bad, joined by Schreiber, Sheen, Spader and House Of Cards‘ Kevin Spacey. The Newsroom‘s Jeff Daniels, who landed a Golden Globe nomination last year and followed up with a surprise Emmy win, has been left out, along with Mad Men‘s Jon Hamm, who scored the AMC drama’s only nomination last year. The series’ tally went to zero this year. Also left out completely for a second straight year: HBO’s Game Of Thrones. Read More »

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Fox Midseason: ‘Glee’ Returns To Tuesday, ‘Brooklyn’ Moves Behind ‘New Girl’, ‘Mindy’ Takes Hiatus, ‘Following’ Gets NFC Launch

By | Thursday November 21, 2013 @ 4:30pm PST
Nellie Andreeva

Fox is making some scheduling changes for midseason. The underperforming two-hour Tuesday comedy block will be scaled to an hour beginning February 25, when Glee will return to the Tuesday 8 PM slot where it did pretty well during the 2011-12 season. Fox brass hope that the move would help the show regain some footing, which it has lost airing behind a very weak The X Factor this fall. The hourlong Fox comedy block will consist of New Girl and Brooklyn Nine-Nine, which will move to the 9:30 slot on February 4. It will replace The Mindy Project, which will go on hiatus after a winter finale on January 28, returning on April 1 after Brooklyn Nine-Nine ends its freshman run. The move comes after the sophomore comedy starring Mindy Kaling hit a new series low (1.2 in 18-49) this week. The show’s crew already has been told of the scheduling change, and Mindy is planning a month-long production hiatus around the holidays which the writers will use to regroup and plot the show’s April re-launch.

Fox also is changing its launch plans for midseason dramas The Following and Rake. Instead of premiering new legal dramedy Rake behind the NFC Championship Game on January 19 as previously announced, Fox will launch the second season of  gritty drama The Following after the big game for a two-night season premiere on Sunday, January 19 and Monday, January 20 when the series will debut in its regular Monday 9 PM slot, following the season finale of Sleepy Hollow. The argument is that the dark, male skewing Following would be more compatible with the football game than the lighter, more female-friendly Rake. The new series starring Greg Kinnear will premiere January 23 in its regular Thursday 9 PM slot, following American Idol. As previously announced, new Fox comedy Enlisted will premiere on Friday, January 10, and original episodes of New Girl and Brooklyn Nine-Nine will air after the Super Bowl on February 2. Remaining unclear if the spring scheduling of comedy Dads, which will air its last originals in its Tuesday February 4 and February 11 before going on hiatus to make room for Glee. It could come back later in the season, a return date is TBD. Here are Fox’s updated winter premiere dates: Read More »

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UPDATED: CBS’ ‘Hostages’ Audience Now Nearly 16 Mil, Fox’s ‘Sleepy Hollow’ At 26.4 Mil, And Other 30-Day Viewing News

UPDATED, 9 AM: Broadcast network Premiere Week numbers for 30-day multi-platform playback on DVR, VOD, online, etc. are out, confirming that overnight Nielsen ratings are now very preliminary reads and the broadcast networks got off to a much better start this season than originally reported. CBS weighed in this morning, reporting that the overall audience for the premiere episode of new Monday drama Hostages initially reported at a disappointing 7.41 million viewers, based on Nielsen fast nationals issued the next morning — now stands 15.54 million strong. That’s a jump of 110% with the 30-day multi-platform playback factored in. Similarly, the opening audience for Chuck Lorre’s new CBS comedy Mom jumped 72%, from 7.99 million viewers, to 13.77 million. And the crowd for the opening night of David E. Kelley’s new Robin Williams comedy The Crazy Ones now stands at nearly 24 million viewers, after growing 52% over the 30 days.

Related: ‘The Crazy Ones’, ‘The Millers’ & ‘Mom’ Get Full Season Orders

Fox, which launched new series before Premiere Week, had already reported 30-day multi-platform total audiences for the majority of its premieres delivered lifts of 80% to 108% versus the series’ same-day deliveries. Fox’s premiere of Sleepy Hollow on September 16 soared 108% to 26.4 million viewers across Live, DVR, VOD and streaming on Hulu.com and Fox.com. Brooklyn Nine-Nine climbed 97% to 14.6 million viewers across platforms. Returning New Girl and The Mindy Project snagged lifts of 80%. Fox also noted a 76% increase in viewing of its in-season shows on Hulu than at same point last season (34.3 mil views vs. 19.5 mil).

Related: ‘Brooklyn Nine-Nine’ Gets Full Season, Post Super Bowl Slot
Read More »

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Fox’s ‘Brooklyn Nine-Nine’ Gets Full Season Order, Post Super Bowl Slot

By | Friday October 18, 2013 @ 2:15pm PDT
Nellie Andreeva

This is probably the biggest vote of confidence ever bestowed on a freshman show that had just posted a 1.4 rating in adults 18-49: Fox has given a Back 9 order to its comedy Brooklyn Nine-Nine and picked the Andy Samberg-Andre Braugher starrer to air alongside New Girl after the network’s broadcast of Super Bowl XLVIII on February 2. “It’s exciting to see that both critics and fans love Brooklyn Nine-Nine as much as we do,” said Fox Entertainment chairman Kevin Reilly. “With Andy and Andre out in front of this incredible ensemble, it feels like this show is going to be around for a long time.”

Related: The One Thing Each Network Must Pull Off To Claim Success

Fox announced New Girl for the post-Super Bowl slot at the May upfront, noting that it would be joined by another comedy series. But then the network’s Tuesday comedy block premiered last month to meager ratings, with neither of its new comedies — the heavily promoted Brooklyn Nine-Nine or Dads – breaking out and New Girl and The Mindy Project both depressed in their return. New Girl is still strong with a massive DVR bump, but picking a companion looked like a toss-up. Reilly, never known to make decisions based on what is in the best financial interest of corporate sibling 20th Century Fox TV (Terra Nova cancellation anyone?), picked the noisier, better reviewed Brooklyn Nine-Nine, produced by Universal TV, over the 20th TV-produced Dads, which has not been well received but draws similar ratings. Fox previously did it with another Uni TV show, top drama House, which drew a respectable 29 million viewers after the 2008 Super Bowl. CBS, for example, never does this, going with owned newbie Elementary last season instead of deserving blockbuster The Big Bang Theory, hit How I Met Your Mother or then-rising Person of Interest. Read More »

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RATINGS RAT RACE: ‘Brooklyn Nine-Nine’ Ticks Up, ‘Supernatural’ Returns Higher

By | Wednesday October 9, 2013 @ 9:53am PDT
Nellie Andreeva

We may be reaching the bottom of the traditional post-premiere decline for new series. Last night, Fox‘s Brooklyn Nine-Nine became the first new series this fall to post week-to-week gains with a 1.5 in adults 18-49, … Read More »

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2013-2014 Broadcast Season: The One Thing Each Network Must Pull Off To Claim Success

The most CBS-ish new series of the 2013-14 TV season got off to a strong start last night, while the most NBC-like new series floundered. Nothing new there. Lucky for NBC, it aired the CBS-ish one — the new procedural crime drama The Blacklist, starring James Spader. Unfortunately for CBS, it aired the NBC-like, highly serialized event series that bellyflopped in same time slot as The Blacklist — the Toni Collette-Dylan McDermott starrer Hostages.

Related: RATINGS RAT RACE: ‘Blacklist’ Debuts Strong, ‘Hostages’ OK

Good news for both networks: Blacklist was the One Big Thing NBC needed to accomplish this season, but Hostages does not hold the same position for CBS.

Related: 2013-14 Broadcast Season Preview: Challenges The Networks Face

Once upon a time, long before DVRs, Netflix and original scripted cable programing, broadcast network execs eagerly anticipated the start of their new TV season to see which of the many, many new series they’d thrown against the wall would stick. These days, each network has one key new series it needs to work — really work, not “Vegas is the No. 1 new drama” work — to call a season successful.

ABC, for instance, needs to launch Marvel’s Agents Of S.H.I.E.L.D. If it clicks, nothing else matters. Super Fun Night? It can bomb — which is good because ABC has already decided to premiere the show with its second episode and that’s never a good sign. And Lucky 7 may be the series that demonstrates America will not watch a show about how winning the lottery messes you up — because that is their financial strategy. Weeks before S.H.I.E.L.D.’s scheduled unveiling, The Reporters Who Cover Television were already squealing with delight after being treated to its super-secret screening at TCA Summer TV Press Tour 2013, though there have been disturbing reports of subsequent scripts coming in so not-good that Joss Whedon had to take a break from the 85 other projects he’s working on to step in and do last-minute rewrites.

NBC, meanwhile, needs a 10 PM drama that isn’t flukey, isn’t serializes and doesn’t start to come apart at the seams in the second half of the season, like Revolution did last season. No matter how much you read about NBC badly needing to re-establish itself in comedy on Thursday nights (it’s over, get over it), Monday at 10 is NBC’s Must Fix TV. A Blacklist hit gives NBC the bright shiny 10 o’clock light with which to dazzle affiliate station execs grousing about the lousy lead-ins they’ve been getting for their late local news. The Blacklist needs to look as good ratings-wise, five or six weeks from now, as it did last night. Read More »

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Global Showbiz Briefs: ‘Brooklyn Nine-Nine’ To UK’s Channel 4; Henry Winkler-Penned Kids Books In TV Deal; ‘Voice UK’: More

Britain’s Channel 4 has taken UK premiere broadcast rights to fall comedy Brooklyn Nine-Nine. The series from Dan Goor and Michael Schur is being handled internationally by NBCUniversal International Television Distribution. Andy Samberg and Andre Braugher star. It debuts on Channel 4’s E4 in January in the UK. The show kicked off on Fox in the U.S. on Wednesday night.

The Voice UK has lined up Ricky Wilson as the fourth coach to sit in a red chair for the upcoming third seaon. Lead singer of Britsh band Kaiser Chiefs, Wilson has worked with the BBC before, hosting Never Mind The Buzzcocks and T In The Park. As previously announced, Kylie Minogue is joining the competition series and Tom Jones and will.i.am are returning.

BBC children’s channel CBBC has commissioned a new comedy/drama series to feature Henry Winkler. Hank Zipzer, from DHX Media and Walker Productions, will be produced by Kindle Entertainment. The 13-episode show will air on CBBC in 2014. It’s inspired by the book series Hank Zipzer: The World’s Greatest Underachiever, which Winkler wrote with Lin Oliver. The TV project will follow 12-year-old Hank, a smart and resourceful dyslexic boy with a unique perspective on the world. When problems arise, he deals with them in a way no one else would – putting him on a direct collision course with his teachers and parents. Read More »

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RATINGS RAT RACE: Decent Openings For ‘Dads’ & ‘Brooklyn Nine-Nine’, ‘Mindy’ Down

By | Wednesday September 18, 2013 @ 9:27am PDT
Nellie Andreeva

Addressing the rampant criticism of Fox’s racy new comedy Dads, Fox chief Kevin Reilly at TCA read a potpourri of scathing reviews CBS megahit The Big Bang Theory had received before its launch. Judging by its opening last night, Dads maybe better compares to another multi-camera sitcom that was universally panned, ABC’s Work It. Fox’s sons-fathers comedy opened with a 2.1/7 in adults 18-49 last night. Given all the backlash and the fact that Dads was a self-starter at 8 PM, that was a decent number, in line with Work It’s debut last year (2.0) and short of Big Bang‘s opening (3.7 in 2007). Fox’s best reviewed new comedy, Brooklyn Nine-Nine (2.5/8) built on its lead-in, and both Dads and Brooklyn were up from the openers of Raising Hope (1.7) and Ben & Kate (2.1/6) in the 8 PM and 8:30 PM slots last fall. But the latter opened against regular competition while Dads and Brooklyn ran virtually unopposed last night, and Brooklyn boasts popular former SNL star Andy Samberg as the lead. Is their start strong enough to withstand NCIS, boosted by the pending departure of fan favorite cast member Cote de Pablo, and ABC’s heavily promoted Marvel’s Agents Of S.H.I.E.L.D.? New Girl (2.9/8) was up a tenth from last year’s opener, which aired during premiere week. Meanwhile, despite Fox’s efforts to bring new audiences to The Mindy Project — with a big-for-a-sophomore-series marketing campaign that included early release of the premiere episode online — the off-beat comedy returned to a 1.9/5, down 21% from its series debut last year and the lowest-rated member of Fox’s new Tuesday comedy block. New Girl and Mindy will face The Voice next week. With the all-original lineup, Fox won the night in adults 18-49. Read More »

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