Check Out Our New Look

Robert Downey, Jr. Finally Gets His Own Twitter Account, Reflective Of Social Media’s Importance To Film Marketing

Kodak TheatreThe Iron Man himself has finally joined Twitter. With only 4 tweets this morning, he’s dipped his toe into the social media universe. Within hours, Downey has tallied 912K followers. Wow, word travels fast. And why not? Iron Man is a billion dollar franchise for Marvel since they first introduced Downey, Jr. as Tony Stark in 2008. Worldwide the first film grossed $585M, the second one, $623.9M and the third, $1.2B. The next Marvel title for the actor is Avengers: Age of Ultron which will bow May 1, 2015 from Disney. Welcome to the SMU, Mr. Downey, No doubt, Disney and Marvel are thrilled. The actor has long been a strong presence on social media due to his many fans who call him #RDJ. His fans post video bits from the actor from media, on-stage award shows, red carpet appearances, and other media events showcasing the wise-cracking, irreverance. His opening Tweet:

Read More »

Comments (13)

Super Bowl: The Halftime Show

By | Sunday February 2, 2014 @ 5:28pm PST
Mike Fleming

bruno marsI’ve been asked to critique the Super Bowl halftime. The first half of the game was dull. Peyton Manning played like brother Eli did in this stadium so often this year, which is the reason we missed the playoffs. Would the half time show lend some thrills, particularly after Red Hot Chili Peppers bass player Flea sent out an early day Tweet threatening to pull a Janet Jackson and show his naughty bits And if so, would he prove to have been appropriately named?

First up, Bruno Mars.

I know they had Bruce Springsteen play halftime several years ago, but c’mon. Met Life, built to replace Giants Stadium in the swamps of New Jersey, is the home stadium of not only The Boss, but also Bon Jovi. The Boss just released an album. And we get Bruno Mars, whose most memorable song is that one heard in snippets on Pepsi ads, where he sings, oh, yeah yeah, oh, yeah yeah? Even John Cafferty and the Beaver Brown Band or Southside Johnny and the Asbury Jukes would have been more poignant. But the kid can sing, even if to me he’s like every third contestant on The Voice.

Related: Super Bowl: The Good, The Bad, The Ads

I get a little excited when the Chili Peppers take over, and I know officially that I am old, because my kids are crying for those old guys to get off the stage and … Read More »

Comments 41

UPDATE: Bruno Mars Confirmed For Super Bowl XLVIII Halftime Show

By | Sunday September 8, 2013 @ 10:10am PDT

Bruno Mars Super BowlUPDATE: Bruno Mars joined Fox‘s NFL Sunday program this morning to make it official. The platinum-selling Grammy winner will play the Pepsi Super Bowl XLVIII Halftime Show at MetLife Stadium in East Rutherford, NJ on Sunday, February 2, 2014.

PREVIOUS, SATURDAY PM: An official announcement is expected from the NFL on Sunday during Fox’s pregame show at noon ET. But the Los Angeles Times and AP are reporting that Grammy winner Bruno Mars will perform the Super Bowl halftime show in February 2014. Mars, of course, is the singer-songwriter and prolific producer behind chart-toppers “Locked Out Of Heaven” and “Just The Way You Are.” Previous years’ performers at the NFL super event include Madonna, Beyonce, The Black Eyed Peas with Usher and Slash, The Who, and Bruce Springsteen with the E Street Band.

Comments 67

We TV Developing Docu-Series With Bruno Mars’ Sisters

By | Tuesday February 5, 2013 @ 9:23am PST
Nellie Andreeva

WE tv has put in development a docu-reality series with singer-songwriter Bruno Mars’ sisters — Jaime Kailani, Tiara, Tahiti and Presley — who make up the pop band The Lylas. Produced by Asylum Entertainment (The Kennedys), the series and chronicle the sisters’ path from Hawaii to LA — where they are living and working together on their debut album — and their relationship as sisters-turned-business partners. “The Lylas are fierce, independent women, leaving their home — and in some cases their relationships and kids — for a chance at pursuing their love of music,” said Lauren Gellert, WE tv’s SVP Production & Development. “Their story is one filled with all of the drama and chaos that comes from making a major life change, with the added spice of doing it alongside your sisters.” The Lylas just released their first single, “Come Back”, and corresponding music video.

Comments (3)

‘SNL’ Names Christina Applegate, Bruno Mars Upcoming Hosts; Daniel Craig Set For Oct. 6

By | Monday October 1, 2012 @ 8:59am PDT

The Up All Night star and Grammy-winning performer will be “Live from New York!” this month. Christina Applegate is scheduled to host Saturday Night Live on October 13, with band Passion Pit  the musical performer. Like Mick Jagger last season, Bruno Mars is set to put in double duty as host and musical guest October 20. James Bond star Daniel Craig had already been announced as host for when the late-night show returns October 6; Muse, who wrote the official song for the 2012 London Olympics, will be performing. SNL debuted its 38th season September 15 with Family Guy creator Seth MacFarlane as host.

Related: ‘SNL Weekend Update Thursday’ Spoofs Mitt Romney Video

Comments (0)

Warner Music Losses Continue To Grow As Drop In CD Sales Exceeds Digital Growth

By | Thursday December 8, 2011 @ 6:34am PST

Warner Music Group continues to sing a sad tune when it comes to its financial performance. It reported today that it had  a net loss of $103M in the quarter that ended in September, 124% bigger than its loss in the same period last year, on revenues of $707M, down 6%. The financial report is mostly for bondholders; Russian-born billionaire Len Blavatnik’s Access Industries bought the company in July for $3.3B. Still, it’s a dreary filing for the company, whose roster of hitmakers includes Bruno Mars, Cee Lo Green, Red Hot Chili Peppers, and Jill Scott. Warner says that its recorded music revenues fell 8% to $571M. Although sales from digital distribution were up 6% to $194M, that was “more than offset by contracting demand” for CDs. Meanwhile, revenues at the music publishing operation fell 1% to $141M. Warner says that the quarter’s disappointing results were due to “a light release schedule”; weak sales in the U.S., Japan, and most of Europe; and rising interest payments on the debt Access took on to buy the music company. Read More »

Comments (9)

Twilight ‘Breaking Dawn Part 1′ Sneak Peek

Another year, another shameless plug for Twilight fan traffic. Below is a sneak peek behind the scenes of the Edward-Bella wedding in Summit Entertainment’s The Twilight Saga: Breaking Dawn – Part I which releases November 18th. There’s endless promotion of the 2nd-to-last movie in this ridiculously lucrative vampires and werewolves franchise, including a concert tour and stars meet-and-greet. The soundtrack will be released on November 8th with the new single “It Will Rain” by Grammy Award-winning Bruno Mars. I personally am curious to see how badly director Bill Condon effed up this Part 1 filmed back-to-back with Part 2: the buzz is that this film is chaotic at best:

Meanwhile, Summit is kicking off a nationwide Red Carpet event and concert tour for the movie. Fans can see stars including Peter Facinelli, Elizabeth Reaser, Kellan Lutz, Nikki Reed, Jackson Rathbone, and Ashley Greene, as well as attend performances of several bands featured in the latest film. The soundtrack includes Christina Perri, Aqualung, Lucy Schwartz, and Sleeping at Last. The event schedule is: Read More »

Comments 37

BMG Continues Music Publishing Buying Spree With Bug Music

By | Monday September 12, 2011 @ 6:02am PDT

There seems to be no stopping the acquisition tear by Bertelsmann’s BMG Rights Management: It appears to have outbid American Idol creator Simon Fuller to buy Bug — the quirky independent music publishing company whose library includes “What a Wonderful World,” “Fever” and “Happy Together.” Although the companies didn’t disclose the sale price, Reuters said Bug was expected to fetch about $300M. BMG has a lot on its plate: It’s said to still be in the running to buy EMI, the recorded music and publishing powerhouse that Citigroup is auctioning. Early this year it bought publishing rights for Carly Simon and administration rights to Notable Music (which includes musicals such as Sweet Charity and pop hits such as “Sunny”). But with Bug, BMG may have to grapple with a new lawsuit in California Superior Court from singer-songwriter Bruno Mars. He says that his publishing contract with Bug expired early this year when the company faied to renew it before a contractually set deadline. Private equity firm Kohlberg, Kravis & Roberts is a major investor in BMG. Here’s the release announcing the Bug deal: Read More »

Comments (0)