Hive Collective just opened the doors to its new West Los Angeles offices today. The digital-oriented firm from one-time 20th Century Fox EVP of publicity Bumble Ward and philanthropy specialist Tracy Bechtold will specialize in entertainment companies, non-profits, and social causes. ”Sitting at the intersection of entertainment and philanthropy in Los Angeles, the firm will offer a full complement of communication services including strategic messaging, media relations, and social and digital media outreach,” the announcement said. One of Hollywood’s smarter publicists, Ward previously had Bumble Ward & Associates, her own director-driven flackery before she folded it to focus on creative writing and then spent only 18 months of a two-year contract at 20th. Bechtold was formerly executive director of Kidspace Children’s Museum in Pasadena and a PR exec with Burson/Marsteller and Bender/Helper. The duo originally partnered up to represent Megan Chernin’s LA Fund For Public Education. ”Blogging and social media have been my passion for years, and combining those with traditional media relations to tell interesting, powerful and meaningful stories for clients will be the backbone of this firm,” Ward said in the announcement. I’m just looking forward to more jars of that wonderful honey which Bumble used to send out at Christmas.
EXCLUSIVE: Bumble Ward has just left 20th Century Fox, some 18 months into her two-year contract as EVP Publicity for Fox’s Film Marketing unit. Nobody was being specific about the reasons for her exit, but it clearly didn’t work out. Ward would only say that she had a “great time and loved working with the department on the campaigns for films like Life Of Pi, Prometheus and Chronicle, but we’ve decided it was time to move on.” Ward, who ran her own director-driven shop before she folded it to focus on creative writing, said she will now explore other opportunities, while she continues writing on the side. Fox will begin looking for a new exec veep soon. Ward’s last day was yesterday.
EXCLUSIVE: 20th Century Fox is hiring Emily Bear to run the studio’s publicity office in New York. Bear will come in as SVP Publicity and report to EVP Bumble Ward. She will oversee all publicity, promotional and field operations in New York. I’m told Bear will start next month. Until then, she will continue working on awards-season films for producer Scott Rudin. Bear has overseen publicity on Rudin’s behalf on The Girl With The Dragon Tattoo, Moneyball and Extremely Loud & Incredibly Close, as well as last year’s Best Picture nominees The Social Network and True Grit, and the Tony-winning Broadway musical The Book Of Mormon. Bear previously ran publicity at Miramax Films and oversaw campaigns for No Country For Old Men, The Diving Bell And The Butterfly, The Queen, and Gone, Baby, Gone. Before that she ran publicity for Bob Weinstein’s Dimension Films.
LOS ANGELES (August 29, 2011) — Bumble Ward has been named Executive Vice President of Publicity in Twentieth Century Fox’s Domestic Theatrical Marketing Department, it was announced today by Oren Aviv, the studio’s President of Domestic Theatrical Marketing and Chief Marketing Officer, and Tony Sella, President, Domestic Theatrical Marketing and Chief Creative Officer. Ward will report to Aviv and Sella.
“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly-changing media landscape.”
Ward will oversee all aspects of the studio’s domestic publicity campaigns. She will join Fox on August 30.
Bumble Ward, who halted her career as a personal publicist to take up creative writing in 2005, is in negotiations to head up film publicity at 20th Century Fox, I’m told. She would replace Carol Sewell and report to Oren Aviv and Tony Sella. When Ward stepped away from the PR game, it was a shock. At the time she shuttered the 10-year old firm she built after coming to Hollywood from London in 1987, Ward had a list of clients to die for — repping Quentin Tarantino, Sofia Coppola, Peter and Bobby Farrelly, Marc Forster, Tony Scott, Stephen Gaghan, James Mangold, Mira Nair, Tim Burton and Paul Thomas Anderson. She also had a thriving Oscar-season business. I could not get a confirmation from Fox, but I believe this will all go down soon.