EXCLUSIVE: Bumble Ward has just left 20th Century Fox, some 18 months into her two-year contract as EVP Publicity for Fox’s Film Marketing unit. Nobody was being specific about the reasons for her exit, but it clearly didn’t work out. Ward would only say that she had a “great time and loved working with the department on the campaigns for films like Life Of Pi, Prometheus and Chronicle, but we’ve decided it was time to move on.” Ward, who ran her own director-driven shop before she folded it to focus on creative writing, said she will now explore other opportunities, while she continues writing on the side. Fox will begin looking for a new exec veep soon. Ward’s last day was yesterday.
LOS ANGELES (August 29, 2011) — Bumble Ward has been named Executive Vice President of Publicity in Twentieth Century Fox’s Domestic Theatrical Marketing Department, it was announced today by Oren Aviv, the studio’s President of Domestic Theatrical Marketing and Chief Marketing Officer, and Tony Sella, President, Domestic Theatrical Marketing and Chief Creative Officer. Ward will report to Aviv and Sella.
“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly-changing media landscape.”
Ward will oversee all aspects of the studio’s domestic publicity campaigns. She will join Fox on August 30.