Hive Collective just opened the doors to its new West Los Angeles offices today. The digital-oriented firm from one-time 20th Century Fox EVP of publicity Bumble Ward and philanthropy specialist Tracy Bechtold will specialize in entertainment companies, non-profits, and …
LOS ANGELES (August 29, 2011) — Bumble Ward has been named Executive Vice President of Publicity in Twentieth Century Fox’s Domestic Theatrical Marketing Department, it was announced today by Oren Aviv, the studio’s President of Domestic Theatrical Marketing and Chief Marketing Officer, and Tony Sella, President, Domestic Theatrical Marketing and Chief Creative Officer. Ward will report to Aviv and Sella.
“Bumble has long been one of the industry’s most respected publicity professionals and over the past several years she has become a top social media marketing specialist,” said Aviv and Sella in a joint statement. “Her wealth of experience in both traditional and cutting edge approaches will bring an exciting new dynamic to our publicity team, as we continue to innovate and evolve to maximize the opportunities presented by the rapidly-changing media landscape.”
Ward will oversee all aspects of the studio’s domestic publicity campaigns. She will join Fox on August 30.