CNN Slumps To 15-Year Primetime Low

CNN fell to a 15 year primetime low last night in a key demo and limboed down to its second worse weekday primetime since March 1997. A new episode of Piers Morgan Tonight at 9 PM drew in only 39,000 viewers in the Adult 25-54. The news network itself averaged just 308,000 viewers in primetime with Morgan’s show and Anderson Cooper’s AC360 leading at 8 PM and again at 10 PM. CNN had 73,000 viewers in the Adult 25-54 during Tuesday’s primetime. This comes on the heels of April’s bad news when the network had its lowest-rated month in over a decade. The forensics on the 9 PM slot’s low Adult 25-54 numbers are revealing. The last time a CNN show had that kind of demo numbers in that weekday timeslot was on August 22, 1997. Back in 1997, a Larry King Live show on a Friday night got 50,000 viewers in the Adult 25-54. However unlike 1997, when the show’s total viewership was 693,000, Morgan’s show last night only had a total viewership of 284,000. That actually wasn’t actually a record low for Morgan’s show, which debuted on January 17, 2011, but it was down from a regular weekday. Over on Fox News, Sean Hannity had 1.7 million viewers in the 9 PM slot, with 334,000 viewers in the Adult 25-54. MSNBC’s Rachel Maddow Show had 839,000 viewers, with 315,000 in the Adult 25-54. In the last 15 years, CNN’s overall weekday primetime numbers have only been worse on Thanksgiving Day 2011. On November 24, 2011, CNN had a primetime average of 262,000 viewers. The Adult 25-54 viewership on that Thursday night was 83,000. That’s what they call a very slow news night.

Related: RATINGS RAT RACE: ‘NCIS’ Ends Up, ‘Private Practice’ Way Up

Comments 21

Piers Morgan Logs His Lowest-Rated Month

By NELLIE ANDREEVA | Tuesday November 29, 2011 @ 4:49pm PST
Nellie Andreeva

A month shy of his one-year anniversary at CNN, Piers Morgan just posted his lowest-rated month to date in the key adults 25-54 demographic. His Piers Morgan Tonight averaged 154,000 viewers in the demo in November. That was down 4% … Read More »

Comments 31

Anderson Cooper Has Strong Month On CNN And In Syndication

September seemed to smile on Anderson Cooper. CNN says that its prime time ratings for the month are up 46% (to 253,000) in its target 25-54 demo, and 34% (to 769,000) in total viewers, vs. the same time last year. … Read More »

Comments (3)

Keith Olbermann Logs Demo Win Over CNN In His Current TV Premiere

Nellie Andreeva

It’s always better to have unfiltered ratings information instead of selected portions released by the networks in question, but in the case of Current TV that is not possible since the data is private, so we have to rely … Read More »

Comments 42

Fox News Tops Ratings For Egypt Coverage

Nellie Andreeva

CNN’s former dominance in coverage of major international crises is long gone. Fox News leads the cable news ratings for the coverage of the unrest in Egypt so far by a wide margin, but the continuous coverage of the turmoil … Read More »

Comments 38

Piers Morgan Talking To Jonathan Wald To Executive Produce New CNN Talk Show

Piers Morgan is making good on his promise to Deadline that he was “about to” lock down his new CNN show’s Executive Producer. I’ve confirmed that hard news veteran Jonathan Wald, the former CNBC topper who left last year after taking the business channel to new ratings highs, is in negotiations with Morgan and the new CNN head Ken Jautz to lead the news channel’s replacement show for Larry King Live. (Broadcasting & Cable reported this first today.) Trust me, he won’t come cheap. But it’s hard for me to imagine that, given all his experience, Wald would be content running just one show when he’s been in charge of entire programming schedules. I can’t help but wonder if this is a way in for Wald at CNN which certainly could use his proven ability to get cable news ratings and keep them. Read More »

Comments (11)