Highlights: The Amazing Spider-Man 2 (SONY) opened in 14 markets with $47M; Captain America: The Winter Soldier (DIS) passes $500M; Transcendence (WB) opens to $17.4M, mostly from China; Rio 2 (FOX) flies past $200M with another $48M, nearing $400M worldwide. Noah (PAR) at $197.4M; Divergent (LGF/SUM/var) at $18.1M for worldwide $200M+ cume; The Other Woman (FOX) nabs $5.3M in four markets; Spanish Affairs (UNI) phenom as Spain’s top local-lingo pic ever, still No. 1 and twice the marketshare of Amazing Spider-Man 2′s bow.
Marking the biggest opening internationally of 2014, The Amazing Spider-Man 2 has taken the markets by storm, grossing an estimated $47M as it bows in such major territories as the U.K., Spain, Germany and Belgium, Mexico and Australia. All told, 14 markets. It was a big box office weekend internationally with several major pics playing well throughout the world. But all eyes are on Spider-Man, which opened strong in territories earlier in the week. The top market for the Sony franchise is the UK/Ireland which grabbed $15M. It marks a 49% bigger opening than Winter Soldier in the territory but in 2012, the first installment has a UK opening weekend tally of $17.1M. The same group of market, Sony says, opened comparably to the first installment — and true, some are up and some are down. Of note is a huge $2.3M from 50 IMAX screens to equal a monster $47,000 per screen average in the UK/Ireland. The first installment of The Amazing Spider-Man in 2012 grossed a total of $40.3M in this territory in 2012, so this is an all-important market for the studio. Since it is a big school holiday in the UK, kids are out in numbers now so perfectly timed to capitalize on the influx. Spider-Man has done particularly well overseas traditionally, although it has yet to top the $1B mark like other Marvel titles have done. China should be a great box office catch for this film as the first installment did exceptionally well, grossing a total of $48.8M in 2012. Latin America is also usually very strong for Spidey. Japan, Korea and Russia — which together brought in $96.8M in 2012 — will be part of the 21 pack of territories The Amazing Spider-Man 2 will open in next weekend.
ASM2’s production budget is said to be around $255M, with about $180M to $190M spent on marketing. With that said, the success of its global web of grosses from international territories are crucial. With so much riding on this one picture – the outlay investment is so high – Spider-Man 2 is the kind of picture that needs to do higher than the first one, which made $752.2M worldwide. About 65% of the first installment’s gross came from international markets.
So far, the news is good: In Mexico, The Amazing Spider-Man 2 became the highest opener of the year — 26% higher than the Cap — with an $11.1M take, up from $9.3M in 2012. Spidey spun a $6.2M web around Germany (up from $4M in 2012) — a whopping 70% higher opening than the Cap — and Australia opened with $5.2M (a little less than first installment opening to $5.4M in 2012). It opens in 21 more markets next weekend, including Japan, Russia and South Korea. It was expected to open in New Zealand this weekend, but Sony said it didn’t.
But in Spain — yikes — this Spiderman sequel got caught in its own web, failing to open in the No. 1 spot. It opened to $3.9M in line with the 2012 bow, but came in second.