In March the CBS chief predicted that “within a year” it would be an industry standard for advertisers to pay for the number of viewers who see commercials within a week after they air (called C7), up from three days (or C3). But Leslie Moonves seemed less certain today when he spoke to the UBS Global Media and Communications Conference. In next year’s upfront “there’s going to be a lot more C7″ — though it may not be the industry standard. (Earlier today Disney’s Jay Rasulo said it will take longer for the change to take hold.) “I don’t think it’s that hugely significant. … Eventually it’s going to be even greater than C7″ — perhaps going as high as C30. “We may not get paid as much, but you’re selling Kraft Macaroni and Cheese, what’s the difference if you watch now or 22 days from now?” Speaking of the ad market, he says that scatter sales are “fine.” National is “stronger than local, but local is OK.”
EXCLUSIVE: CBS Films is in final talks to acquire U.S. rights to The F Word, the Michael Dowse-directed romantic comedy that has been one of the buzz acquisition titles here at Toronto. They were negotiating all night and are still working on final details, but I’m hearing the deal will approach $2.5 million minimum guarantee. The film premiered Saturday at the Ryerson. Daniel Radcliffe and Zoe Kazan star as a star-crossed couple. They meet by chance at a party and feel chemistry, but he is recovering from a failed relationship and she has a serious boyfriend (Rafe Spall). So they attempt to confront the challenge of merely being friends. The F Word is one of two acquisition titles that star Radcliffe as he creates distance from his Harry Potter childhood days. Also up for grabs here in Toronto is Horns.
EXCLUSIVE: We are just about done with the jockeying that places Oscar-bait films in prime slots at prestige festivals. Here’s one to keep an eye on: I’m hearing that the Coen brothers’ Inside Llewyn Davis will be the AFI Fest‘s Closing Night Gala on Thursday, November 14. The movie, which stars Oscar Isaac, Carey Mulligan, John Goodman, Garrett Hedlund, and Justin Timberlake, won the Grand Prix when it premiered at the Cannes Film Festival back in May. The film was also just set for a slot at the New York Film Festival before CBS Films releases it starting December 6. It follows a week in the life of a young folk singer as he navigates the Greenwich Village folk scene of 1961. I saw it at Cannes and like the best Coen Brothers efforts, it is funny and moving in the most unexpected places and is a real breakout vehicle for Isaac as the folk singer hoping he’s good enough to be a leading voice in a burgeoning musical movement. The music is rich, and it’s the fourth collaboration that Coens have had with Oscar-winning music producer T Bone Burnett.
Here’s the most recent trailer:
CBS Films is releasing Joel and Ethan Coen’s take on the 1960s Greenwich Village folk music scene in the Oscar-season wheelhouse December 6. Oscar Isaac stars with Carey Mulligan, John Goodman, Garrett Hedland and Justin Timberlake. Here’s the newest trailer:
BREAKING: CBS Films has acquired screen rights to Children Of Paranoia, a debut novel by Trevor Shane for Dutton. The book will be adapted by Mark Verheiden, whose credits include Falling Skies and Battlestar Galactica. Akiva Goldsman is producing through his Weed Road banner. The first in a trilogy, Children Of Paranoia follows a young assassin caught up in a global clandestine war that’s been raging for centuries. Everything changes when he falls in love with a woman who calls into question the world as he knows it. As he desperately fights to uncover the elusive truth behind the conflict, he begins to wonder which side he’s really on — good or evil. The sequel novel, Children Of The Underground, came out in April.
In an inventive way to try and get the Comic-Con crowd behind a small comedy entering the fray alongside the blockbusters later this month, CBS Films has joined with Regal Entertainment Group and Foursquare to marketing The To Do List directly to the Con crowd. It is the first time Foursquare has worked directly with a film studio to promote a movie directly to users. When users of the service check in at the convention center, some will get freebies to see the film opening weekend at Regal Cinemas, United Artists or Edwards Theatres. The promotion runs through Sunday. The Maggie Carey-directed film opens July 26. “Foursquare is the app that helps our users make the most of where they are, and where they are going. People love checking in when they go to the movies, so this partnership was a natural fit,” said Foursquare’s Steven Rosenblatt. “Foursquare users who check in at Comic-Con events during the show will receive more information about The To Do List in the app, and get free tickets to see the movie. It’s another way for Foursquare users to be engaged and rewarded for using our service.”