It is tricky to evaluate the ratings performance of CBS’ new daytime talk show The Talk as it doesn’t air against other network talk shows and it doesn’t run at the same time in every market (in most, it airs at 2 PM.) But in its debut yesterday, the show hosted by Sara Gilbert, Julie Chen, Holly Robinson Peete, Sharon Osbourne and Leah Remini averaged an OK 2.1/7 rating in the metered markets. That was up 24% from what the network did in the time slot a year ago with recently cancelled soap As the World Turns. It virtually tied the established network competition at 2 PM, soap One Life to Live, which did a 2.2. Ratings are important for The Talk because, as Chen’s husband, CBS CEO Leslie Moonves pointed out in his Good Luck video played during the premiere episode, if they’re are not good, he will cancel it. (Moonves’ message is at the end of the clip from The Talk below.)
CBS’s new daily daytime talk show The Talk will premiere Monday, Oct. 18 and will air weekdays from 2-3 PM. The show, which explores topical matters through the eyes of mothers, is co-hosted by Julie Chen, Sara Gilbert, Sharon Osbourne, Holly Robinson Peete, Leah Remini and Marissa Jaret Winokur. Brad Bessey, Gilbert, who developed the show, and John Redmann are executive producers.
Diane Haithman is contributing to Deadline’s TCA coverage:
The discussion at the panel for CBS’ new daytime talk show The Talk– featuring the six co-hosts, executive producer Sara Gilbert, Leah Remini, Julie Chen, Holly Robinson Peete, Marissa Jaret Winokur and Sharon Osbourne – seemed to focus mostly on the fact that Gilbert is a lesbian, particularly, a lesbian who failed to acknowledge her partner and co-parent in the press materials for the new show, even though the other women’s husbands were mentioned. Another question that has been raising a lot more controversy received far less attention: the fact that co-host Chen – who already has two high profile jobs as co anchor of CBS’ “Early Show” and the U.S. version of “Big Brother” — is married to Les Moonves, president and CEO of CBS Corp.