ABC’s Good Morning America looks like it will win the November sweep in the key 25-54 demographic and total viewers for the first time since the middle of the 1990s. The early morning show pulled in 2.034 million in the demo for a 1.7/12 rating during the span from October 25-November 21, marking GMA’s first victory in the demo in any sweeps period since July 1994. NBC’s Today (1.7/12) drew 1.991 million adults 25-54 during sweeps and CBS This Morning (0.9/6) 1.068 million. GMA also looks poised to finish tops in total viewership for the first time since November 1995, garnering 5.348 million total viewers during the sweep stretch; Today had 4.885 million and CBS This Morning had 2.789. GMA has seen a sure and steady ratings rise in recent months over rival Today outside of during the Summer Olympics. GMA started the 2012-2013 season in the top spot in the demo and total viewers, the first time in two decades it won premiere week in total viewers and in 21 years since it beat Today in the demo. Season to date, GMA is up 5% in total viewers and 3% in the demo vs a year ago.
Ray Richmond contributes to Deadline’s TV coverage.
Three days after being announced as a new co-host on CBS This Morning, former CBS News chief White House correspondent Norah O’Donnell joined her fellow hosts Charlie Rose and Gayle King along with her CBS News bosses on a TCA panel to promote the news division. O’Donnell replaces Erica Hill. It was made clear that the timing of the shakeup isn’t coincidental and comes as the Presidential election enters the homestretch. “It really is about Norah and her abilities,” said CBS News chairman Jeff Fager. “We just feel like in terms of where we’re going, and with Norah’s experience in reporting and where we’re going with our broadcast, that she’s just such a perfect fit. Especially going into the election, coming right out of the White House, she just adds so much. And Erica’s been a great pro for us. She helped launch this program. We hope she stays. We just think this is a better fit.” For her part, O’Donnell said that she was “thrilled” to be on the broadcast. “It’s an exciting time,” she added. “Two hours of live television. There’s nothing else like it. I think we’re now 100 days out from the election so we’ve got two conventions coming up, three Presidential debates, one Vice Presidential debate, so I’m excited to join them on politics and do what I do best. Also some new stuff. I made the decision this week.”
The only face on CBS This Morning from CBS’ previous morning program, Erica Hill, is now gone. CBS News has named its Chief White House Correspondent Norah O’Donnell co-host of CBS This Morning. O’Donnell, who was once considered a possible successor to Meredith Vieira on Today, will join co-hosts Charlie Rose and Gayle King beginning this fall. The news comes after O’Donnell recently substituted for Hill, sitting next to Rose and King on the CBS morning program. Here’s what O’Donnell said about her guest stint on the show just last week: “I told Erica Hill who is letting me fill in for her, I promised not to leave too many crumbs in her keyboard; I won’t mess up her office too much.” Ironic, huh?
Three months after her BFF Gayle King started on CBS This Morning, Oprah Winfrey will make an appearance on the revamped morning program. She will sit down with King and her co-hosts Charlie …
Diane Haithman is contributing to Deadline’s TCA coverage.
Change in the weather at CBS: At today’s CBS This Morning TCA panel, executive producer Chris Licht talked about why the new morning competitor has eliminated that longtime staple of morning TV: national weather reports. While the show builds four local weather segments into each program, Licht, also VP of news programming, said local audiences identify with their local news personalities. He said the show does not want to introduce a “cliché weather guy.” However, “when weather is news on a national level, we will absolutely cover it,” the executive said, Appearing via satellite with the program’s co-hosts — Charlie Rose, Erica Hill and Gayle King — Licht also fielded questions about why CBS continues to try to compete in the morning talk program arena when the network has found little success against NBC’s behemoth Today and ABC’s Good Morning America. “It is the daypart that has the most upside, the most opportunity to make a lot of money,” Licht said. “To not try would be very foolish.” The question was asked: How much money? “A lot. I mean, not ’60 Minutes’ money, but a lot,” Licht replied.
Previously, Glor served as News Anchor of “The Early Show” since January 2011. From 2009-2010, he was anchor of the Saturday edition of the CBS Evening News and a national correspondent for all CBS News broadcasts. He joined CBS News in 2007 as a national correspondent for “The Early Show.”
While at CBS News, Glor has covered a number of major domestic and international stories. In 2011, he reported live from Norway on the twin terror attacks that rocked the country in July, and in September he won an Emmy award for his “CBS Sunday Morning” report, “Paving the Way,” a profile of the decaying Rust Belt steel town of Braddock, Pennsylvania and Mayor John Fetterman’s efforts to restore it.