‘Harry Potter’ Among Warner Bros Movies To Land At ITV
ITV announced that it has acquired free-to-air broadcast rights to Harry Potter and the Half-Blood Prince along with other movies as part of a wide-ranging multiyear deal with Warner Bros. The pact was unveiled today by Warner Bros International Television Distribution president Jeffrey Schlesinger and ITV’s Angela Jain. Other films in the package include recent titles 300, I Am Legend and Body Of Lies as well as library fare like The Matrix trilogy and Mystic River. ITV was already home to the previous Harry Potter films.
British Culture Minister In Town This Week; BFI Adds To P&A Fund
Ed Vaizey, the UK’s minister for culture, communications and creative industries, arrived in Los Angeles on Monday for two days of powwows with studio and indie execs. Joining Vaizey is British Film Commission CEO Adrian Wootton as the duo aim to further develop relationships in town and boost the number of U.S. productions shooting in Britain now that the UK’s tax rebate system has been extended to at least 2015. The sojourn will also give Vaizey a chance to peruse the U.S. biz ahead of the publication of a comprehensive film policy review. Meanwhile, the British Film Institute today announced it would devote an additional £1 million to its P&A Fund in order to help get films like Lynne Ramsay’s We Need To Talk About Kevin and Ralph Fiennes’ Coriolanus out to wider audiences. Read More »
Advertising Up 12.5% For China’s Biggest Broadcaster
Foreign and Chinese advertisers will pay about $2.25 billion next year for time on China’s biggest television network CCTV. That’s up roughly 12.5% over 2011. That may seem high compared to the rest of the world which is generally chalking up low single-digit growth, but China has been accustomed to annual hikes ranging from 15% to 18.5% during the past five years. Similar to the US networks’ upfront market, CCTV’s auction of TV time for the coming year is seen as a benchmark for not only China’s ad industry but the country’s economy as a whole. One of the largest bidders was white-spirits company Kweichow Moutai Co., which pledged $78.4 million. Bank of China committed $12 million for a 10-second slot after the evening news in January and February during peak viewership for special Chinese New Year programming. Internet companies including 360buy.com and Alibaba were the fastest growing advertisers representing a 7.7% increase over 2011. In general Western companies were less aggressive this year, but Volkswagen AG was one of the largest foreign advertisers according to Beijing ad agency Charm Communications. Procter & Gamble Co. pledged $25.2 million. Separately, CCTV plans to open a new HQ in Washington, D.C., in January as part of an agressive foreign expansion.
Duncan Gray Named Creative Director Of Princess Productions
Princess Productions today announced the appointment of Duncan Gray, currently Head of Entertainment Commissioning for Sky. Gray will join the company as Creative Director in early 2012, reporting … Read More »