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RATINGS RAT RACE: ‘Amazing Race’ Up In Return, ‘Apprentice’ Down, ‘Simpsons’ 500

By | Monday February 20, 2012 @ 9:41am PST
Nellie Andreeva

The broadcast networks packed a rate typical Sunday night with season premieres and special episodes. CBS (2.2/6 in adults 18-49, 10.5 million viewers, won the night sandwiched between the Grammys and the Oscars, which featured the season openers of CBS’ The Amazing Race and NBC’s The Celebrity Apprentice and the 500th episode of The Simpsons. CBS’ primetime lineup was scrambled by a 22-minute golf overrun. Amazing Race drew an approximate 2.6/7 in 18-49 and 9.2 million viewers, up 4% and 8%, respectively, from last year’s winter premiere.

NBC’s Celebrity Apprentice (2.6/7, 7.4 million) was down 7% from last season’s opener. ABC’s Once Upon A Time (3.0/8) ranked as the top program of the night in 18-49 but was surprisingly flat with last Sunday, when it faced the monster Grammy Awards. Desperate Housewives (2.2/5) bounced back by 22%, while Pan Am (1.2/3) finished its freshman (and probably series) run on a relatively high note, up 71% from last week. Fox’s The Simpsons‘ 500th episode drew a relatively modest 2.6/7 18-49 rating but was up 30% from last week. It boosted Napoleon Dynamite (2.0/5) to a 11% increase. The rookie still was the weakest link in Fox’s 8-10 PM comedy block, with Family Guy posting a 2.7/7, up 8% from last week, and American Dad (2.2/5) up 22%.

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Donald Trump Unveils New ‘Celebrity Apprentice’ Lineup

By | Wednesday January 4, 2012 @ 6:13am PST

Not so long ago Donald Trump probably hoped that he’d be talking today about his performance in last night’s Republican caucuses in Iowa. Instead he’s announcing the latest list of personalities who will join him on NBC’s Celebrity Apprentice beginning February 12. The men are: former late-night host Arsenio Hall, singer Clay Aiken, radio host Adam Carolla, former Incredible Hulk star Lou Ferrigno, magician/comedian Penn Jillette, former Twisted Sister frontman Dee Snider, former Star Trek star George Takei, IndyCar legend Michael Andretti, and American Chopper’s Paul Teutul Sr. The women are: former supermodel Cheryl Tiegs, former pop star Debbie Gibson, singer/actress Tia Carrere, author and reality star Victoria Gotti, comedienne Lisa Lampanelli, former Miss Universe Dayana Mendoza, singer/actress Aubrey O’Day, actress/model Patricia Velásquez, and Real Housewives of New Jersey’s Teresa Giudice.

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RATINGS RAT RACE: ‘Celebrity Apprentice’ Season Finale Down From Last Year

Nellie Andreeva

After announcing on Monday that he won’t run for U.S. president, Donald Trump returned to NBC’s Celebrity Apprentice for the season finale last night. It drew a 2.9 rating in 18-49, up 16% from last week but down 15% from last spring to rank as the lowest-rated spring Apprentice finale ever. Still, Celebrity Apprentice was the second-highest-rated program of the night in 18-49, tied with the 2011 Billboard Music Awards on ABC, which returned from a five-year hiatus up 7% vs. its last telecast in 2006 and helped ABC win the night in 18-49. Topping the demo ratings leader board last night was Fox’s Family Guy, whose season finale was down 6% from last week and 3% from last season’s finale. The finale of American Dad (1.6) was down 11% from last week, Bob’s Burgers finished its freshman season with a 2.1, down a tenth from last week, and veteran The Simpsons (2.5) was even with last week and last year’s finale. On CBS, the latest Jesse Stone movie, Innocents Lost, drew a typically for star Tom Selleck’s large but older crowd: a paltry 1.3 rating in 18-49 but a sizable audience of 13.3 million viewers.

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Ratings Rat Race: ‘Survivor’ Leads CBS

The two-hour season finale of CBS’ Survivor: Redemption Island beat all comers Sunday night, scoring a preliminary 13.1 million viewers and a 4.0 in the adults 18-49 demographic to help CBS win the evening overall. The Survivor reunion show also scored well, earning a 3.5 in the demo. The block took its toll on the two-hour season finale of ABC’s Desperate Housewives, which grew only slightly week-over-week to a 3.0 rating and 10 million viewers, though it was the night’s most-watched scripted show and gave the network its best total viewers and demo numbers on Sunday with regular programming since early January. Meanwhile, Fox’s animated comedy block was mostly flat with last week, with the season ender of The Cleveland Show (2.3) up a tenth. A two-hour episode of NBC’s Celebrity Apprentice (2.4) also was flat.

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UPDATE: Trump Won’t Run; Decision Follows NBC’s Contingency Plan To Recast Donald On ‘Apprentice’

By | Sunday May 15, 2011 @ 11:50am PDT
Nellie Andreeva

UPDATE MONDAY AM: NBC made a big headline at its upfront presentation today regarding Donald Trump who took the stage to deliver the news: “After getting so many calls from NBC executives, I’ve decided that I will continue onward with The Apprentice. I will not be running for president, as much as I wanted to,” he said. “This will be our 12th season. I love Celebrity Apprentice.” Just yesterday, NBC entertainment chairman Bob Greenblatt said on a conference call that NBC was working on plans to replace Trump on The Apprentice should he decide to run. After Trump’s statement, which drew big applause from the audience of ad buyers, Greenblatt quipped, “Every network wants to make news at its upfront. Try topping that!” Over the past few months, Trump had been publicly flirting with the idea of running for President. At some point, he mulled announcing his final decision on the season finale of Celebrity Apprentice but then scrapped that idea.

SUNDAY: NBC had both Sunday Night Football and Celebrity Apprentice on its just-revealed schedule for next season despite the NFL football season being in limbo because of the current players lockout and Celebrity Apprentice star Donald Trump mulling a presidential bid. During a conference call today, NBC chairman Bob Greenblatt expressed hope that both football and The Donald will be back but also said that the network is working on contingency plans if that doesn’t happen.

“Certainly we’re hoping that he will be back with us,” Greenblatt said of Trump. But if he isn’t, “we will bring the show back and have someone else at the head of the boardroom table. … (Celebrity Apprentice) is too strong a franchise for us not to consider that.” Greenblatt wouldn’t discuss whom they have in mind as a replacement for Trump, only saying that it would be someone who is “confident and galvanizing.”

As for Sunday Night Football, “we feel pretty good about where we are with the NFL and “pretty optimistic that football will be there,” Greenblatt said. “Worst-case scenario, (the season) will be delayed by a few weeks.” NBC is already working on “high-quality, live entertainment reality-type shows that would fill the gap,” Greenblatt said. He wouldn’t elaborate, only noting that they are “attention-getting big ideas” and that NBC will air the specials elsewhere on the schedule if there is no delay to the football season.

Other tidbits from the NBC call: Read More »

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Eden Gaha Named Reveille President

By | Friday May 6, 2011 @ 10:41am PDT
Nellie Andreeva

In light of the pending exit of Reveille managing director Howard T. Owens, Eden Gaha, a longtime Mark Burnett collaborator and showrunner of NBC’s Celebrity Apprentice, has been named Reveille president. Reveille’s parent company Shine Group had been looking to tap creative and producer types in the top management positions for the next phase of the company, and Gaha fits the bill. This has become an industry-wide trend over the past year, with several production companies appointing top producers for management posts, especially on the reality side, including  Zodiak USA. Gaha is not directly replacing Owens as Owens had been overseeing the entire Reveille slate: unscripted, scripted, digital and brand integration. Gaha will run the reality/digital/brand operations, while Shine Group Americas CEO Emiliano Calemzuk will oversee scripted development and production. Here is the release, which includes several other recent executive appointments at Reveille:

LOS ANGELES, CA (May 6, 2011) – It was announced today that Eden Gaha has been appointed to the position of President, Reveille, LLC. Show runner of the successful Celebrity Apprentice franchise since 2006, Gaha will head Reveille’s unscripted, creative, development, digital and brand integration departments. Starting in June, he joins a series of recent production hires at the Shine Group-owned company, and reports to Shine Group Americas CEO Emiliano Calemzuk, who will continue to oversee the company’s scripted output.

Read More »

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RATINGS RAT RACE: ABC, Only Net That Stayed With News Coverage, Poised To Win

Nellie Andreeva

In the big scheme of things — we finally got Osama bin Laden! — TV ratings for last night are not that important, but it is interesting to note that ABC, the only network that didn’t return to its regular lineup after President Obama’s address, is No. 1 for the night in adults 18-49 in the fast nationals with a 2.5/7, vs. 2.4/7 for NBC. The Big 3 networks all interrupted their regular programming at about 10:45 PM ET (7:45 PM PT) and stayed with the news story through midnight ET/9 PM PT, when CBS News and NBC News signed off and the two networks aired new The Amazing Race (Undercover Boss was pushed to 10 PM) and Celebrity Apprentice on the West Coast. (The conclusion of Celebrity Apprentice was interrupted on the East Coast.) ABC continued with news coverage for another hour, pushing its new Desperate Housewives to 10 PM on the West Coast. In the fast nationals, ABC won the 9 PM hour with a 3.0/7 (tied with NBC) in 18-49 and 10.1 million viewers, winning that race by a wide margin.

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Obama Trumps Donald Trump Yet Again

By | Sunday May 1, 2011 @ 9:32pm PDT
Nellie Andreeva

This just isn’t Donald Trump’s weekend. First on Saturday he was skewered by President Barack Obama at the White House Correspondents Dinner because of Trump’s relentless attacks relating to Obama’s birth certificate. Then tonight, the news that Osama bin Laden had been killed by an Obama-ordered U.S. Navy Seals mission broke in the middle of Trump’s Celebrity Apprentice boardroom scene on the East Coast. The broadcast networks all interrupted their regular programming around 10:45 PM ET. Quipped one Twitter user: “Donald Trump demands Osama Bin Laden’s death certificate.” The broadcast networks also pre-empted their programming to carry President Obama’s address to the nation about Bin Laden’s death at around 8:30 PM PT (11:30 PM ET). By 9 PM PT, the regular lineups had returned except on ABC, which stuck with news coverage over Desperate Housewives. A new episode of the dramedy started at 10 PM. As for the actual news of Bin Laden’s killing, like so many other big stories these days, it was not broken by a news organization but by Twitter. Keith Urbahn, the chief of staff for former defense secretary Donald Rumsfeld, was the first to tweet it some 20 minutes before the networks announced it.

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RATINGS RAT RACE: ‘Celebrity Apprentice’ And ‘Brothers & Sisters’ Lead Easter Gains

Nellie Andreeva

The Easter tale of resurrection also translated to primetime TV, with most shows rebounding nicely on Easter Sunday after across-the-board declines last week. ABC’s Extreme Makeover: Home Edition (2.2/6) was up 10% from last Sunday, Desperate Housewives (2.9/8) up 7% and Brothers and Sisters (1.9/5) up 12%. The increases were especially important for veterans EMHE and Brothers & Sisters, which are on the bubble list. ABC won the night  in the demo with an average of 2.2/6. It drew 7.7 million viewers, second to CBS’ 9.1 million. In the 18-49 demo, the eye network finished third, with The Amazing Race (2.5/7), up 7%, and the movie Hallmark Hall of Fame: Beyond The Blackboard (1.3/3). NBC’s America’s Next Great Restaurant (1.2/3) was flat with last week, while Celebrity Apprentice (2.9/8) was up 12% from last week’s series low as its star Donald Trump continues to make headlines with his presidential ambitions. Fox had a The Simpsons-themed night with two back-to-back reruns of the veteran series (0.9/3) and a rebroadcast of The Simpsons Movie (1.4/4).

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RATINGS RAT RACE: Everyone Was Down Sunday, ‘Undercover Boss’ The Most

Nellie Andreeva

Maybe it was it ESPN’s and TNT’s coverage of Game 1 of the NBA playoffs and MLB or it was too many original offerings on cable, including the premieres of HBO’s Game of Thrones and USA’s Burn Notice: The Fall of Sam Axe, but the broadcast networks took a serious beating last night. How bad was it? The highest-rated network in adults 18-49, ABC, drew a 2.0/6 demo rating. That’s with an all-original lineup.

Series were down across the board. ABC’s Extreme Makeover: Home Edition was low in its return from a two-month hiatus to make room for Secret Millionaire. The veteran reality series pulled in a 1.9/5, down 21% from its last fresh episode Feb. 20. Desperate Housewives (2.7/7) was down 7% from its last original two weeks ago to tie its series low. Brothers and Sisters (1.7/4) was down 6% from last week’s two-hour episode and is also tied as a series low.

Following 60 Minutes (1.3/5), which was down 41% from last week, when CBS’ primetime was boosted by Masters golf overrun, The Amazing Race (2.3/7) was down 21%. Undercover Boss (1.9/5) posted the steepest decline for any program last night, 39%, for a series low. CSI: Miami (2.2/5) held well under the circumstances, down only 4%. CBS (1.9/5, 9.5 million) finished No. 1 in total viewers for the night and tied for second place in 18-49 with Fox. Read More »

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RATINGS RAT RACE: Country Music Awards Strong, ‘Housewives’, ‘Body Of Proof’ Down

Nellie Andreeva

CBS won the ratings race last night with the 46th Annual Academy of Country Music Awards (3.3/9 in adults 18-49,  13 million viewers), which up 3% from last year in adults 18-49, up 19% in the younger 18-34 demographic and flat in total viewers.

ABC’s Desperate Housewives (2.8/7, 8.8 million) returned from a month-long hiatus down 18% in the demo from its most recent original March 6. After a promising start behind the Dancing with the Stars result show on Tuesday, ABC’ midseason drama Body Of Proof didn’t fare as well in its special airing last night after Housewives, the slot that successfully launched Grey’s Anatomy and Brothers and Sisters. The forensic drama starring Dana Delany drew a 2.0/5 in 18-49, down 35% from the Tuesday debut, holding onto 71% of its Housewives lead-in. That was still better than the average hold of 64% for the slot’s regular occupant, Brothers and Sisters. In total viewers, Body of Proof performed stronger, with 8.3 million viewers, a 96% lead-in retention. ABC opened the night with America’s Funniest Home Videos (1.6/5, flat vs. last week) and Secret Millionaire (2.6/7, down 4% from last week.)

NBC’s America’s Next Great Restaurant (1.4/4) was up 8% from last week, while Celebrity Apprentice (3.0/8) was flat. Fox aired a rerun-heavy comedy lineup featuring two originals: American Dad at 7:30 PM (1.6/5), down 20% from Feb. 20, and The Cleveland Show (2.2/5), down 15% from March 20, when both shows had first-run … Read More »

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RATINGS RAT RACE: ‘Celebrity Apprentice’ Hits Season High

Nellie Andreeva

A 17-minute NCAA overrun pushed the start of CBS’ primetime lineup, so the network’s ratings are approximate. From 7-8 PM, basketball and 60 Minutes averaged a 3.7/12 in adults 18-49. At 8 PM, 60 Minutes/The Amazing Race drew a 3.1/9. At 9 PM, Amazing Race/Undercover Boss posted a 3.2/8, and at 10 PM, Boss/CSI: Miami did a 2.8/8. The network is expected to top the night when final ratings are released tomorrow.

On NBC, America’s Next Great Restaurant (1.3/4) was up 8% from last week. From 9-11 PM, Celebrity Apprentice (3.0/8) was up 7% for a season high.

ABC and Fox aired a mix of originals and repeats. ABC’s America’s Funniest Home Videos (1.6/5, down 6% from March 13) and Secret Millionaire (2.7/7, up 8% from last week’s low) were followed by reruns of Desperate Housewives and Brothers and Sisters. At Fox, The Simpsons (2.8/8) was up 12% from March 13′s original. Bob’s Burgers (2.2/6) was flat with last week. Following a Family Guy repeat (2.8/7), a new American Dad (2.5/7) was up 25% from its last original on Feb. 20 in the low-trafficked 7:30 PM slot.

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RATINGS RAT RACE: ‘Secret Millionaire’ Down, ‘CSI: Miami’ & ‘The Cleveland Show’ Up As Daylight Saving Time Begins

Nellie Andreeva

After a solid start, ABC’s new reality series Secret Millionaire (2.7/8 in 18-49, 11.3 million viewers) was down a steep 21% in its second airing last night. The show was probably impacted by the introduction yesterday of daylight saving time which leads to ratings erosion in the earlier time slots. Indeed, all 8 PM slows last night were down from last week. Fox’s The Simpsons (2.5/8) and Bob’s Burgers (2.0/6) were down 11% and 9%, respectively. CBS’ The Amazing Race (2.6/8) was down 4% and NBC’s America’s Next Great Restaurant (1.4/4) was down 13% from last week’s premiere. ABC won the hour with Secret Millionaire in 18-49 and total viewers.

But at 7 PM, where shows should’ve suffered an ever greater impact from the clock change, the ratings declines were actually on par and even smaller that those at 8 PM. NBC’s Dateline (1.1/4) was down the most, 21%, while CBS’ 60 Minutes (1.7/6) was flat and America’s Funniest Home Videos (1.7/6) was down 6%. (Fox aired comedy repeats in the hour.)

With ABC airing reruns of its Sunday scripted series, CBS posted ratings increases at 9 PM with Undercover Boss (2.9/8, up 7%) and CSI: Miami (2.7/7, up 17%). After falling behind the similarly themed Secret Millionaire last week, Undercover Boss topped the ABC show last night. Both reality series were skewered by Bill Maher on his HBO show on Friday. CBS won the night in 18-49 (2.5/7) and total … Read More »

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Ratings Rat Race: Strong Start For ‘Secret Millionaire’, ‘Celebrity Apprentice’ Down

Nellie Andreeva

Reality series Secret Millionaire started its second incarnation on American television strong, pulling a 3.3/9 in 18-49 and 12.6 million viewers in its debut on ABC last night. That was ABC’s best performance in the 8 PM hour with regular programming since March 2008 (in viewers) and November 2009 (18-49). Secret Millionaire, which once aired on Fox, was up 32% in the demo from the season premiere of veteran Extreme Makeover: Home Edition in the same slot and drew the largest audience for any program on Sunday. The Zodiak USA-produced Secret Millionaire buoyed the entire ABC lineup, lifting Desperate Housewives (3.4/8, 11.3 million) to an eight-week high in the 18-49 demo. Brothers & Sisters (2.2/6, 7.5 million) was up 16%. ABC (2.7/7, 9.8 million) won the night in 18-49 and finished second in total viewers to CBS (2.4/6, 10.9 million) with its most watched Sunday since May.

Secret Millionaire outperformed CBS’ similarly themed unscripted series Undercover Boss (2.7/7, 10.9 million) at 9 PM, which was up 4% from its last original Feb. 20. The rest of CBS’ Sunday entertainment lineup rebounded after taking a big hit against the Oscars last week. Despite facing Secret Millionaire, The Amazing Race (2.7/7, 9.8 million) was up 29% from last week and CSI: Miami (2.4/7, 10.7 million) was up 20%.

NBC’s new unscripted Sunday lineup was off to a slow start. The premiere of America’s Next Great Restaurant (1.6/4) was down 33% from the series premiere … Read More »

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Donald Trump Signs First-Look Deal With NBC Universal

By | Wednesday October 27, 2010 @ 3:35pm PDT
Nellie Andreeva

EXCLUSIVE: Donald Trump has been a fixture on NBC for most of the past decade as the star-executive producer of the long-running reality series The Apprentice and partner with NBC on the Miss USA and Miss Universe pageants. Now Trump has formalized and expanded his relationship with the network by signing a rich multi-year first-look deal with NBC Universal for his company Trump Prods. Under the all-encompassing pact, Trump and Andy Litinsky, president of Trump Prods., will create, develop, and executive produce scripted, unscripted, animated, and syndicated TV projects for NBC Universal’s broadcast, cable and syndication divisions. Trump Prods. is currently in production on the 4th cycle of Celebrity Apprentice which will premiere in January, with a regular Apprentice series now airing on NBC. On the development side, Trump Prods. and 44 Blue Prods. are producing Keep It In the Family, a business-themed reality pilot for the CW based on a BBC Two format which is now casting, and has partnered with Canada’s DHX Media for The Trump Universe, a futuristic animated project in the vein of The Jetsons. Additionally, the company has received second season renewals for dating series Donald J. Trump Presents: The Ultimate Merger on TV One and sports series Trump’s Fabulous World of Golf on the Golf Channel. It has also negotiated a renewal with NBC for both Miss USA and Miss Universe through 2013. Trump Prods.’ series credits also … Read More »

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