Donald Trump Unveils New ‘Celebrity Apprentice’ Lineup

By | Wednesday January 4, 2012 @ 6:13am PST

Not so long ago Donald Trump probably hoped that he’d be talking today about his performance in last night’s Republican caucuses in Iowa. Instead he’s announcing the latest list of personalities who will join him on NBC’s Celebrity Apprentice beginning … Read More »

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RATINGS RAT RACE: ‘Celebrity Apprentice’ Season Finale Down From Last Year

Nellie Andreeva

After announcing on Monday that he won’t run for U.S. president, Donald Trump returned to NBC’s Celebrity Apprentice for the season finale last night. It drew a 2.9 rating in 18-49, up 16% from last week but down 15% … Read More »

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Ratings Rat Race: ‘Survivor’ Leads CBS

The two-hour season finale of CBS’ Survivor: Redemption Island beat all comers Sunday night, scoring a preliminary 13.1 million viewers and a 4.0 in the adults 18-49 demographic to help CBS win the evening overall. The Survivor reunion show also scored … Read More »

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UPDATE: Trump Won’t Run; Decision Follows NBC’s Contingency Plan To Recast Donald On ‘Apprentice’

By | Sunday May 15, 2011 @ 11:50am PDT
Nellie Andreeva

UPDATE MONDAY AM: NBC made a big headline at its upfront presentation today regarding Donald Trump who took the stage to deliver the news: “After getting so many calls from NBC executives, I’ve decided that I will continue onward with The Apprentice. I will not be running for president, as much as I wanted to,” he said. “This will be our 12th season. I love Celebrity Apprentice.” Just yesterday, NBC entertainment chairman Bob Greenblatt said on a conference call that NBC was working on plans to replace Trump on The Apprentice should he decide to run. After Trump’s statement, which drew big applause from the audience of ad buyers, Greenblatt quipped, “Every network wants to make news at its upfront. Try topping that!” Over the past few months, Trump had been publicly flirting with the idea of running for President. At some point, he mulled announcing his final decision on the season finale of Celebrity Apprentice but then scrapped that idea.

SUNDAY: NBC had both Sunday Night Football and Celebrity Apprentice on its just-revealed schedule for next season despite the NFL football season being in limbo because of the current players lockout and Celebrity Apprentice star Donald Trump mulling a presidential bid. During a conference call today, NBC chairman Bob Greenblatt expressed hope that both football and The Donald will be back but also said that the network is working on contingency plans if that doesn’t happen.

“Certainly we’re hoping that he will be back with us,” Greenblatt said of Trump. But if he isn’t, “we will bring the show back and have someone else at the head of the boardroom table. … (Celebrity Apprentice) is too strong a franchise for us not to consider that.” Greenblatt wouldn’t discuss whom they have in mind as a replacement for Trump, only saying that it would be someone who is “confident and galvanizing.”

As for Sunday Night Football, “we feel pretty good about where we are with the NFL and “pretty optimistic that football will be there,” Greenblatt said. “Worst-case scenario, (the season) will be delayed by a few weeks.” NBC is already working on “high-quality, live entertainment reality-type shows that would fill the gap,” Greenblatt said. He wouldn’t elaborate, only noting that they are “attention-getting big ideas” and that NBC will air the specials elsewhere on the schedule if there is no delay to the football season.

Other tidbits from the NBC call: Read More »

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Eden Gaha Named Reveille President

By | Friday May 6, 2011 @ 10:41am PDT
Nellie Andreeva

In light of the pending exit of Reveille managing director Howard T. Owens, Eden Gaha, a longtime Mark Burnett collaborator and showrunner of NBC’s Celebrity Apprentice, has been named Reveille president. Reveille’s parent company Shine Group had been looking to tap creative and producer types in the top management positions for the next phase of the company, and Gaha fits the bill. This has become an industry-wide trend over the past year, with several production companies appointing top producers for management posts, especially on the reality side, including  Zodiak USA. Gaha is not directly replacing Owens as Owens had been overseeing the entire Reveille slate: unscripted, scripted, digital and brand integration. Gaha will run the reality/digital/brand operations, while Shine Group Americas CEO Emiliano Calemzuk will oversee scripted development and production. Here is the release, which includes several other recent executive appointments at Reveille:

LOS ANGELES, CA (May 6, 2011) – It was announced today that Eden Gaha has been appointed to the position of President, Reveille, LLC. Show runner of the successful Celebrity Apprentice franchise since 2006, Gaha will head Reveille’s unscripted, creative, development, digital and brand integration departments. Starting in June, he joins a series of recent production hires at the Shine Group-owned company, and reports to Shine Group Americas CEO Emiliano Calemzuk, who will continue to oversee the company’s scripted output.

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RATINGS RAT RACE: ABC, Only Net That Stayed With News Coverage, Poised To Win

Nellie Andreeva

In the big scheme of things — we finally got Osama bin Laden! — TV ratings for last night are not that important, but it is interesting to note that ABC, the only network that didn’t return to its regular … Read More »

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Obama Trumps Donald Trump Yet Again

By | Sunday May 1, 2011 @ 9:32pm PDT
Nellie Andreeva

This just isn’t Donald Trump’s weekend. First on Saturday he was skewered by President Barack Obama at the White House Correspondents Dinner because of Trump’s relentless attacks relating to Obama’s birth certificate. Then tonight, the news that Osama bin Laden had been killed by an Obama-ordered U.S. Navy Seals mission broke in … Read More »

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RATINGS RAT RACE: ‘Celebrity Apprentice’ And ‘Brothers & Sisters’ Lead Easter Gains

Nellie Andreeva

The Easter tale of resurrection also translated to primetime TV, with most shows rebounding nicely on Easter Sunday after across-the-board declines last week. ABC’s Extreme Makeover: Home Edition (2.2/6) was up 10% from last Sunday, Desperate Housewives (2.9/8) up 7% … Read More »

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RATINGS RAT RACE: Everyone Was Down Sunday, ‘Undercover Boss’ The Most

Nellie Andreeva

Maybe it was it ESPN’s and TNT’s coverage of Game 1 of the NBA playoffs and MLB or it was too many original offerings on cable, including the premieres of HBO’s Game of Thrones and USA’s Burn Notice: The Fall of Sam Axe, but the broadcast networks took a serious beating last night. How bad was it? The highest-rated network in adults 18-49, ABC, drew a 2.0/6 demo rating. That’s with an all-original lineup.

Series were down across the board. ABC’s Extreme Makeover: Home Edition was low in its return from a two-month hiatus to make room for Secret Millionaire. The veteran reality series pulled in a 1.9/5, down 21% from its last fresh episode Feb. 20. Desperate Housewives (2.7/7) was down 7% from its last original two weeks ago to tie its series low. Brothers and Sisters (1.7/4) was down 6% from last week’s two-hour episode and is also tied as a series low.

Following 60 Minutes (1.3/5), which was down 41% from last week, when CBS’ primetime was boosted by Masters golf overrun, The Amazing Race (2.3/7) was down 21%. Undercover Boss (1.9/5) posted the steepest decline for any program last night, 39%, for a series low. CSI: Miami (2.2/5) held well under the circumstances, down only 4%. CBS (1.9/5, 9.5 million) finished No. 1 in total viewers for the night and tied for second place in 18-49 with Fox. Read More »

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RATINGS RAT RACE: Country Music Awards Strong, ‘Housewives’, ‘Body Of Proof’ Down

Nellie Andreeva

CBS won the ratings race last night with the 46th Annual Academy of Country Music Awards (3.3/9 in adults 18-49,  13 million viewers), which up 3% from last year in adults 18-49, up 19% in the younger 18-34 demographic and … Read More »

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RATINGS RAT RACE: ‘Celebrity Apprentice’ Hits Season High

Nellie Andreeva

A 17-minute NCAA overrun pushed the start of CBS’ primetime lineup, so the network’s ratings are approximate. From 7-8 PM, basketball and 60 Minutes averaged a 3.7/12 in adults 18-49. At 8 PM, 60 Minutes/The Amazing Race drew a 3.1/9. … Read More »

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RATINGS RAT RACE: ‘Secret Millionaire’ Down, ‘CSI: Miami’ & ‘The Cleveland Show’ Up As Daylight Saving Time Begins

Nellie Andreeva

After a solid start, ABC’s new reality series Secret Millionaire (2.7/8 in 18-49, 11.3 million viewers) was down a steep 21% in its second airing last night. The show was probably impacted by the introduction yesterday of daylight saving time … Read More »

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Ratings Rat Race: Strong Start For ‘Secret Millionaire’, ‘Celebrity Apprentice’ Down

Nellie Andreeva

Reality series Secret Millionaire started its second incarnation on American television strong, pulling a 3.3/9 in 18-49 and 12.6 million viewers in its debut on ABC last night. That was ABC’s best performance in the 8 PM hour with regular … Read More »

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Donald Trump Signs First-Look Deal With NBC Universal

By | Wednesday October 27, 2010 @ 3:35pm PDT
Nellie Andreeva

EXCLUSIVE: Donald Trump has been a fixture on NBC for most of the past decade as the star-executive producer of the long-running reality series The Apprentice and partner with NBC on the Miss USA and Miss Universe pageants. Now Trump … Read More »

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