EXCLUSIVE: ABC has ordered three more episodes of Celebrity Wife Swap. That brings the total episode count for this cycle to nine. Three have been scheduled and have been airing Tuesdays 8 PM until new reality series Splash premieres March 19. The three additional episodes, along with the three remaining ones from the current order, will make for a six-episode cycle that is expected to air over the summer. Additionally, seven episodes of the original, non-celebrity Wife Swap, will start airing on Thursdays at 8 PM beginning March 21. The current Celebrity Wife Swap mini-cycle started off strong with the February 26 episode featuring reality/tabloid stars Kate Gosselin and Kendra Wilkinson, which nabbed a 2.4 rating in adults 18-49. The second episode, featuring singers Coolio and Mark McGrath, didn’t fare as well. Still, Celebrity Wife Swap is improving ABC’s time period by 25% vs. last year in 18-49. The next and final installment in this run, headlined by comedian Gilbert Gottfried and actor Alan Thicke, airs next Tuesday. Celebrity Wife Swap is produced by Bruce Toms for Zodiak USA. Natalka Znak, Claire O’Donohoe and Bruce Toms serve as executive producers.
ABC’s new series Work It didn’t set the world on fire in its premiere last night, but it didn’t crash and burn either. The cross-dressing comedy opened with a 2.0/5 among adults 18-49 and 6.1 million viewers. That was down 17% in 18-49 from the premiere in the time slot of the now defunct Man Up!, but in terms of retaining the Last Man Standing lead-in, Work It! did actually a little better than Man Up! with 83% vs. 80%. Of course, matching the performance of a swiftly canceled series is not that reassuring. Last Man Standing (2.4/6) was up 9% in 18-49 from the series low it posted with its most recent original three weeks ago. In its regular slot premiere, Celebrity Wife Swap (2.2/5) was down 8% from its preview behind The Bachelor on Monday, while Body Of Proof (1.5/4) tied the series low rating it posted with its last original four weeks ago.