EXCLUSIVE: ABC has ordered a 13-episode third season of Celebrity Wife Swap, from Zodiak USA. Season 2 of the reality series, an offshoot of Wife Swap, featured switcheroos that included reality TV stars Kate Gosselin and Kendra Wilkinson; 1990s music stars Gerardo Mejia and Sisqo; as well as TV mother-daughter duo Joan and Melissa Rivers swapping lives with Bristol and Willow Palin, daughters of former Alaska Gov. Sarah Palin. The season averaged more than 4.1 million total viewers. “The format is timeless,” said Bruce Toms, executive producer for Zodiak USA. “Each celebrity brings their own fun and comedic approach to this classic fish-out-of–water experience.” In the series, two mothers of celebrity families, each with opposing values, trade households, lifestyles and children for a week. Toms executive produces for Zodiak USA with Tony Yates. The Wife Swap franchise has been successful, producing more than 120 episodes combined for the civilian and celebrity versions. The future of the original Wife Swap series on ABC is unclear.
ABC’s new series Work It didn’t set the world on fire in its premiere last night, but it didn’t crash and burn either. The cross-dressing comedy opened with a 2.0/5 among adults 18-49 and 6.1 million viewers. That was down 17% in 18-49 from the premiere in the time slot of the now defunct Man Up!, but in terms of retaining the Last Man Standing lead-in, Work It! did actually a little better than Man Up! with 83% vs. 80%. Of course, matching the performance of a swiftly canceled series is not that reassuring. Last Man Standing (2.4/6) was up 9% in 18-49 from the series low it posted with its most recent original three weeks ago. In its regular slot premiere, Celebrity Wife Swap (2.2/5) was down 8% from its preview behind The Bachelor on Monday, while Body Of Proof (1.5/4) tied the series low rating it posted with its last original four weeks ago.