I don’t know why Current avoided calling itself a politically progressive channel with its new ad campaign and slogan: “We Are Politically Direct.” If you’re direct, then why not just say what you are? In any event, here’s the campaign’s first spot for Current’s primetime lineup with Keith Olbermann, Cenk Uygur, and Jennifer Granholm. It’s voiced by actor, activist, and rapper Common, and was created and produced by LA-based Stun Creative Agency:
UPDATE, 12:45 PM: Former Michigan Gov. Jennifer Granholm will anchor The War Room from San Francisco so she and her husband can continue with their temporary appointments teaching at the University of California at Berkeley. She’ll also continue to appear on Meet The Press. Granholm says her show will focus primarily on politics and public policy with a special focus on “solutions to the most pressing problems out there.” But she hopes to leven the mix by regularly featuring contributions from satirist Brett Erlich as well as viewer-generated content such as videos from the campaign trail. Granholm describes herself as being “on the left end of the spectrum” but with views that were shaped by her experience as “a pragmatic governor.” Current co-founder Al Gore says that he’ll appear from time to time on the network’s shows, including Granholm’s — and may participate in coverage of election news events. Although Granholm has no experience as a talk show host, the former vice president says he’s confident that she’ll be a fast learner: “If she had not been born in Canada, she’d be a leading candidate for president,” he says.
Here’s Current’s release:
The addition of The Young Turks is part of a larger plan to turn Current TV into an all-news network — described by CEO Joel Hyatt as “a new news network for a new kind of news viewer.” The channel’s chairman, former Vice President Al Gore, added in a brief press conference that “you won’t have to wait that long” for an announcement about another on-air hire. It would likely be for a show to follow Countdown With Keith Olbermann, which airs at 8 PM ET. Uygur says that he will continue to host his two-hour daily show on YouTube in addition to his new one on Current, which he descibes as “a gathering place for progressives to meet and discuss the issues of the day.” The network says it has no ratings target for the show, which will be broadcast from Los Angeles. Here’s the release about Uygur’s new show:
Diane Haithman is contributing to Deadline’s TCA coverage.
MSNBC Announces Multi-Year Contract With Rachel Maddow
MSNBC president Phil Griffin, appearing on the cable news network’s Tuesday panel at TCA alongside hosts Rachel Maddow, Lawrence O’Donnell and Chris Matthews, said the door is still open to “Young Turk” Cenk Uygur, who abruptly left the network July 20. Griffin said he was surprised by the departure, although he does not feel that the host worked in the 6 PM time slot. “We wanted Cenk to stay at MSNBC; he fits our sensibility,” he said. “I don’t think all good people are going to succeed at 6 o’clock. We were working on a new contract to have him on the weekends; I was disappointed that he didn’t stay and hope we will work out that he comes back. … I have nothing bad to say about him. He was terrific.” Griffin said no decision has been made about putting Al Sharpton in Uygur’s former slot but that the civil rights leader “fits into MSNBC.”