SUNDAY AM: As July ended, three opening studio movies — Dinner For Schmucks, Charlie St Cloud (which collapsed 32% from Friday to Saturday because Zac Efron’s High School Musical fans frontloaded the grosses), Cats & Dogs 3D: The Revenge Of Kitty Galore – made for a crowded summer box office what with holdovers Salt, Inception, and Despicable Me still going strong. Here are Friday, Saturday, weekend, and cume U.S. and Canada grosses. This weekend will be the first since June 4th without a $30+ million grossing pic. But overall ticket sales still look to total $135M a point or two ahead of last year:
1. Inception (Warner Bros) Week 3 [3,545 Dates]
Friday $8.1M, Saturday $10M, Weekend $27.5M (-36%), Cume $193.3M
Look at those dreamy legs… Chris Nolan’s original film for Warner Bros and Legendary Pictures just keeps going, and going, with great holds. It’s the No. 1 movie for the 3rd straight weekend after briefly giving way to Dinner With Schmucks Friday.
2. Dinner For Schmucks (Paramount) NEW [2,911 Dates]
Friday $8.4M, Saturday $8.3M, Weekend $23.3M
TParamount, DreamWorks, and Spyglass all financed a third of the $62M budget. (This is the first movie new DreamWorks invested in.) Paramount has worldwide distribution and will roll out international in the fall. The behind the scenes maneuvering to turn this comedy from a mediocre grosser to average moneymaker makes for an always interesting but far from atypical story. Back on June 9th, I reported that the buzz had been “it’s not working” on this pic so Paramount, DreamWorks, and Spyglass delayed Dinner For Schmucks originally …