SUMMER SLUMP? Will Smith’s ‘MIB3′ Slows To $70M Memorial Weekend; Fifth Major Movie To Disappoint; Global Cume $203.2M; ‘Avengers’ Still Setting Box Office Records

May 25-28 Weekend Actuals, Memorial Day Weekend

1. Men in Black 3 3D (Columbia/Sony) NEW [4,248 Theaters] PG13
Friday $17.7M, Saturday $19.1M, Sunday $17.8M, Monday $14.7
3-Day Weekend $54.6M, 4-Day Holiday $69.3M,

2. Marvel’s The Avengers 3D (Disney) Week 4 [3,918 Theaters] PG13
Friday $9.7M, Saturday $14.1M, Sunday $13M, Monday $10.5M
3-Day Weekend $36.7M, 4-Day Holiday $47.2M (-15%), Cume $523.9M

3. Battleship (Universal) Week 2 [3,702 Theaters] PG13
Friday $3.1M, Saturday $4.1M, Sunday $3.9M, Monday $2.9M
3-Day Weekend $11.1M, 4-Day Holiday $13.9M (-45%), Cume $47.4M

4. The Dictator (Paramount) Week 2 [3,014 Theaters] R
Friday $2.8M, Saturday $3.3M, Sunday $3.2M, Monday $2.2M
3-Day Weekend $9.3M, 4-Day Holiday $11.5M (-34%), Cume $43.3M

5. Dark Shadows 3D (Warner Bros) Week 3 [3,404 Theaters] PG13
Friday $2.1M, Saturday $2.8M, Sunday $2.6M, Monday $1.9M
3-Day Weekend $7.5M, 4-Day Holiday $9.4M (-25%), Cume $64.9M

6. Chernobyl Diaries (Alcon/Warner Bros) NEW [2,433 Theaters] R
Friday $3.5M, Saturday $2.4M, Sunday $2.0M, Monday $1.4M
3-Day Weekend $8.0M, 4-Day Holiday $9.4M

7. What To Expect When You’re Expecting (Lionsgate) Week 2 [3,021
Theaters] PG13
Friday $2.2M (-42%), Saturday $2.6M, Sunday $2.3M, Monday $1.7M
3-Day Weekend $7.1M, 4-Day Holiday $8.8M (-17%), Cume $23.8M

8. Best Exotic Marigold Hotel (Fox Searchlight) Week 4 [1,233
Theaters] PG13
Friday $1.7M, Saturday $2.5M, Sunday $2.3M, Monday $2M
3-Day Weekend $6.4M, 4-Day Holiday $8.4M (+159%), Cume $18.6M

9. The Hunger Games (Lionsgate) Week 10 [1,421 Theaters] PG13
Friday $600K, Saturday $882K, Sunday $829K, Monday $702K
3-Day Weekend $2.3M, 4-Day Holiday $3.0M (+2%), Cume $396.0M

10. Think Like A Man (Screen Gems/Sony) Week 6 [786 Theaters] PG13
Friday $405K, Saturday $560K, Sunday $500K, Monday $349K
3-Day Weekend $1.5M, 4-Day Holiday $1.8M (-32%), Cume $88.7M

MONDAY, 6TH UPDATESo Men In Black 3 officially opened with a $55M three-day weekend and a $70M four-day Memorial Holiday. (Although rival studios say the numbers are slightly less: $54.5M/$68M.) That’s still not anywhere close to the $90M where Hollywood thought this popular franchise would debut its threequel, or the $80M which Sony Pictures expected. Even not adjusted for the 3D premium or higher ticket prices or inflation, MIB3 couldn’t beat Will Smith’s I Am Legend ($77M in 2007) or Hancock ($62M in 2008). MIB3‘s  international number is $133.2M for a worldwide cume of $203.2M. IMAX sales contributed worldwide approximately $12.5M, which is 20% higher than their previous record for a worldwide memorial day release. Problem is that MIB3 was very expensive to make at a cost of between $225M to $300M. Plus, demonstrating more trouble for Hollywood, overall moviegoing of $190M for this holiday weekend was down a huge -31% from last year’s record. For more analysis, see below:

Here’s the Top Ten (based on 4-day holiday estimates):

1. Men in Black 3 3D (Columbia/Sony) NEW [4,248 Theaters] PG13
Friday $17.8M, Saturday $19.2M, Sunday $17.9M, Estimated Monday $15.0M
3-Day Weekend $55M, 4-Day Holiday $70M,
International Cume $133.2M, Global Cume $203.2M

2. Marvel’s The Avengers 3D (Disney) Week 4 [3,918 Theaters] PG13
Friday $9.6M, Saturday $14.1M, Sunday $13.2M, Monday
3-Day Weekend $36.7M, 4-Day Holiday $46.8M, Cume $523.6M
International Cume $281.9M, Global Cume $1.305B

3. Battleship (Universal) Week 2 [3,702 Theaters] PG13
Friday $3.0M (-65%), Saturday $4.1M, Sunday $3.8M, Monday
3-Day Weekend $10.9M, 4-Day Holiday $13.8M, Cume $47.3M
International Cume $232.4M, Global Cume $279.7M

4. The Dictator (Paramount) Week 2 [3,014 Theaters] R
Friday $2.7M (-51%), Saturday $3.3M, Sunday $3.1M, Monday
3-Day Weekend $9.2M, 4-Day Holiday $11.7M, Cume $43.6M
International Cume $50.3M, Global Cume $93.9M

5. Dark Shadows 3D (Warner Bros) Week 3 [3,404 Theaters] PG13
Friday $2.0M, Saturday $2.8M, Sunday $2.5M, Monday
3-Day Weekend $7.4M, 4-Day Holiday $9.4M, Cume $64.9M
International Cume $106.6M, Global Cume $171.5M

6. Chernobyl Diaries (Alcon/Warner Bros) NEW [2,433 Theaters] R
Friday $3.5M, Saturday $2.3M, Sunday $2.0M, Monday
3-Day Weekend $7.9M, 4-Day Holiday $9.3M

7. What To Expect When You’re Expecting (Lionsgate) Week 2 [3,021
Theaters] PG13
Friday $2.2M (-42%), Saturday $2.6M, Sunday $2.2M, Monday
3-Day Weekend $7.1M, 4-Day Holiday $8.8M, Cume $23.8M

8. Best Exotic Marigold Hotel (Fox Searchlight) Week 4 [1,233
Theaters] PG13
Friday $1.6M, Saturday $2.4M, Sunday $2.2M, Monday
3-Day Weekend $6.3M, 4-Day Holiday $8.2M, Cume $18.4M

9. The Hunger Games (Lionsgate) Week 10 [1,421 Theaters] PG13
Friday $593K, Saturday $875K, Sunday $800K, Monday
3-Day Weekend $2.2M, 4-Day Holiday $2.8M, Cume $395.8M
International Cume $249M, Global Cume $644.2M

10. Think Like A Man (Screen Gems/Sony) Week 6 [786 Theaters] PG13
Friday $395K, Saturday $540K, Sunday $480K, Monday
3-Day Weekend $1.4M, 4-Day Holiday $1.8M, Cume $88.7M

SUNDAY AM, 4TH UPDATE: A lot was riding on this weekend’s worldwide totals for Will Smith (back at cineplexes after a 4-year hiatus) and Sony (reviving a costly Columbia Pictures franchise that was dormant for a decade). But Memorial Weekend newcomer Men In Black 3 is now the 5th major studio release that has underperformed domestically at the start of Summer 2012. Plus, demonstrating more trouble for Hollywood, overall moviegoing of $190M is down a huge -31% from last year’s record. Overseas, MIB3 was off to a better start, and Sony is projecting it to take in an estimated $202M worldwide total during its first few days of release in 106 territories. Of that, IMAX sales contributed approximately $12M to the global cume, which is 20% higher than the previous record for a worldwide Memorial Day release because of aggressive IMAX building overseas. Sony said MIB3 was #1 in 104 countries. In this country, yes, MIB3 finally vanquished three-time #1  Marvel’s The Avengers which was starting its 4th week in domestic release. Even so there’s continuing good news for Disney’s 3D superhero assembly: it crossed $500M on Saturday, reaching the mark in just 23 days which is setting a new speed record (better than Avatarwhich took 32 days). In 3,918 theaters, it’s a solid #2 with about a $36.9M three-day weekend and a $48.5M Memorial Holiday. It is currently the #4 film of all time globally and domestically and is currently the #5 film of all time internationally, passing Transformers: Dark of the Moon ($771M) this weekend. Even if Avengers weren’t sucking the air out of North American box office, trust me when I say the movie moguls are worried what lies ahead for their films in June after a dismal domestic May… Read More »

Comments 245

Hot Trailer: ‘Chernobyl Diaries’

By | Monday March 19, 2012 @ 5:34pm PDT

Chernobyl Diaries Warner BrosThe horror movie opens May 25, 2012. Diaries, a Warner Bros. release from Alcon Entertainment and FilmNation Entertainment, is set in Prypiat, the city that housed workers at the Chernobyl nuclear reactor. A group of friends vacationing in … Read More »

Comments 40

Warner Bros Sets Dates For ‘Chernobyl Diaries’, ‘Beautiful Creatures’

By | Tuesday February 14, 2012 @ 9:43pm PST

Warner Bros just updated its release calender with a pair of additions. The horror movie Chernobyl Diaries is slated to open May 25, 2012. Diaries, from Alcon Entertainment, is set in Prypiat, the city that housed workers at the Chernobyl … Read More »

Comments (1)