Moms Steer Their Kids To Digital Video To Avoid The Ads: Report

By | Monday July 2, 2012 @ 7:29am PDT

There’s nothing scientific about Bernstein Research’s report this morning based on its recent focus group interviews with 16 mothers. But it’s still interesting in the context of the investment firm’s campaign to disprove Viacom and Disney’s claim that they can license kids’ shows to streaming services such as Netflix without cannibalizing their lucrative, conventional TV channels — especially Viacom’s ad-supported Nickelodeon. The focus groups reinforced analyst Todd Juenger’s belief that the media giants should forego the easy money from Netflix and “do everything in their power” to promote their cable channels: “Even if it means swallowing a year of tough (financial results) for the long-term good.” Kids between the ages of 2 and 11 watch about four hours of TV a day, a source of “some degree of guilt” for most of the moms in Bernstein’s panels. They really hate ads which they say have an enormous influence on their kids — and not just by shaping their product preferences. “Many of the mothers were convinced that commercial viewing somehow shortened their child’s attention span,” Juenger reports. To avoid commercials, several said that they rent movies, steer kids to commercial-free platforms such as Read More »

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Study: Fast-Paced Cartoons No Good For Kids’ Brains — Sorry SpongeBob

By | Monday September 12, 2011 @ 1:14pm PDT

A study published today in the medical journal Pediatrics has concluded that preschool-aged children who watch fast-paced TV cartoons performed significantly worse on executive function (like self-regulation, working memory and attention span) than children who watched an educational cartoon … Read More »

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Kids Series Producer Cookie Jar Expands Into Primetime With Development Slate

By | Wednesday February 9, 2011 @ 4:00am PST
Nellie Andreeva

A year after kids programming producer Cookie Jar Entertainment signaled its intention to broaden its portfolio under veteran TV executive Tom Mazza, Cookie Jar’s EVP and head of Worldwide TV, the company has set up a number of primetime projects in addition to several projects catering to kids. Helping the company’s primetime efforts is former UPN drama head and Regency TV executive Maggie Murphy who recently joined Cookie Jar. Here is the company’s development slate featuring projects for U.S. and Canadian networks produced under the primetime label The Jar and kids moniker Cookie Jar: Read More »

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RHCSE Signs Four More Kids Books

Princess PoppyIt’s all children’s TV and movies today. RHCSE has optioned its next four projects: Fish-Head Steve by Jamie Smart; the Gargoyles series by Jan Burchett and Sara Vogler: the Charlie Small series by Nick Ward; and the Princess Poppy Read More »

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