April Fool’s Day saw two cable news networks debuting shows – though one likely isn’t laughing very much and MSNBC’s All In hosted by Chris Hayes is probably very happy. With little promotion and announced just hours before its debut on Monday, the 10 PM premiere on CNN of (Get To) The Point saw a sharp drop from the Anderson Cooper 360 repeat that usually sits in the time slot. The second new show of the Jeff Zucker regime, The Point pulled in 278,000 total viewers and 80,000 in the Adult 25-54 demo. Intended right now to run for just one week, the panel show was down 45% from the AC360 encore in total audience from the same day last year and off 52% in the demographic. It was third in viewership and demo on the slot behind Fox News Channel’s On The Record With Greta Van Susteren and MSNBC’s The Last Word With Lawrence O’Donnell. In fact, last night’s The Point was the lowest rated show in CNN’s 10 PM ET slot in both total viewers and the demo all year.
This is the other MSNBC shoe we were waiting to hear drop following Ed Schultz’s announcement last night that he’s leaving his weeknight 8 PM/ET slot in April. Chris Hayes‘ show is moving to weeknights from 5-7 PM/ET. No word yet on what will replace Up With Chris Hayes, which runs weekends at 8 AM/ET. Here’s today’s release:
“Chris has done an amazing job creating a franchise on weekend morning,” said Griffin. “He’s an extraordinary talent and has made a strong connection with our audience. This is an exciting time for MSNBC.”
“I am thrilled to be joining Rachel and Lawrence in primetime,” said Hayes. “I’ve absolutely loved hosting UP on the weekends and I’m looking forward to thinking through the news five nights a week.”
NEW YORK – August 1, 2011 – MSNBC contributor Chris Hayes has been added to the network’s weekend lineup as the host of a new weekend morning show. The program, with a focus on politics, will be live on Saturdays from 7:00 – 9:00 a.m. ET and Sundays from 8:00 – 10:00 a.m. ET starting September 17. The announcement was made today by MSNBC President Phil Griffin. Hayes, a frequent substitute host for “The Rachel Maddow Show” and “The Last Word with Lawrence O’Donnell,” will continue as an MSNBC contributor and will remain part of The Nation as Editor-at-Large.