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The Good, Bad, Ugly Super Bowl XLV Ads

Super Bowl XLV: Game Day For Movie Ads

(Live-blogging; refresh for updates): Christina Aguilera can’t remember the words to America’s National Anthem, the Super Bowl XLV was a great game that ended with controversy, and the Green Bay Packers won over the Pittsburgh Steelers 31-25. (As for that awful halftime show, I know where all the Tron: Legacy jumpsuits went to be recycled.) But now we can start judging this year’s crop of $3 million-for-30 seconds Super Bowl ads.

The car and tire ads are back with a vengeance, and Kia’s Optima commercial looked like an Indiana Jones movie on steroids with all those cool backdrops and special effects. The Doritos ads are great, especially the gross one where a guy sucks Doritos crumbs off his co-workers’ fingers and pants. But the Pepsi Max commercial sucked. Really, there are people who think hit-him-in-the-nuts gags still generate yucks?

The Coca-Cola ad was ridiculously over-the-top with dragons losing their firepower. I was surprised by the fabulous Volkswagon Passat ad featuring a pint-sized Darth Vader (see the longer version here) as well as by that Teleflora commercial starring Faith Hill and “your rack”. But that Ericsson Android phone ad with the human thumbs was, in a word, creepy.

Snickers received a lot of ink last year with its Betty White commercial during the Super Bowl. This year its parent company Mars tried to get hit by lightning … Read More »

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Mike Sitrick, Shame On You…

By | Thursday July 12, 2007 @ 5:31pm PDT

sitrick.jpgI’ve known Mike Sitrick for a long time. He’s a PR maven who prides himself on being a family man. Which is why he should be filled with self-loathing for allowing his firm to promote a torture porn pic like Captivity, much less an even more disgusting premiere party whose selling point was its political incorrectness. (Let me make it perfectly clear: I support talent’s right to make the movie, just not business people profiting from it.) Sure, I received all those inane emails announcing the bash, and I did the right thing: I trashed them. Other journalists fell all over themselves covering the event so as to diss it: really, they’re lemmings hurling themselves off the cliff. There is only one way to stop the business of these torture porn movies: by shaming the people who receive money for releasing them, publicizing them, having anything to do with them. So, Mike, how could you? (And how could you, After Dark’s  Courtney Solomon and Allan Zeman?) Take that Captivity money and donate it to charity and pledge publicly right now you’ll never get involved with torture porn pics again. Until Mike does, I urge Hollywood and other companies to shun Sitrick and Company because there is such a thing as guilt by association.

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