EXCLUSIVE: After a last-ditch attempt at restructuring that was ongoing as recently as last week, longtime Hollywood marketing and branding agency The Cimarron Group is closing its doors altogether. This just in from Cimarron CEO Bob Farina: “It is with much regret that I announce the closing of Cimarron Group. I want to thank the incredible executive team and staff that has served this agency with their creativity and dedication. Over the past thirty-three years, our clients have meant everything to us and we appreciate all of them beyond measure.” Sources tell me contractors and vendors have gone unpaid for months without relief from the troubled company which started out specializing in movie trailers and ad campaigns and also offered theatrical, broadcast, in-home and home video/digital services. Cimarron had also attempted to branch out into consumer branding, resort hospitality, and location-based live entertainment services with clients like Feld Entertainment, MGM Grand, and Cirque de Soleil. Cimarron’s theatrical and digital studio campaigns include Fox‘s Ice Age: Continental Drift, Disney-Pixar‘s Brave, and Universal‘s Les Miserables and Snow White and the Huntsman. Recent contracts like Marvel‘s 2014 Marvel Universe Live touring show will return to clients during Cimarron’s transition.
Related: Cimarron Group Restructuring Amid Nonpayment Rumors
I hear the sudden closure went down after a financing deal in the restructuring process fell through. And in recent … Read More »
EXCLUSIVE: Reps for the longtime brand strategy and marketing firm won’t address whispers that some contractors haven’t been paid in many months. But an unspecified number of jobs could be affected as Cimarron Group restructures and refocuses its multi-prong business strategy to emphasize consumer branding, resort hospitality, and location-based live entertainment. The marketing agency’s roots are in movie trailers and film campaigns, and Cimarron boasts theatrical, broadcast, in-home and home video/digital services, but its scope has expanded to additional areas in recent years. Cimarron is headquartered in Hollywood.
Related: SAG-AFTRA Issues Return-To-Work Order In Cimarron Dispute
Here’s an official statement from Cimarron CEO Bob Farina:
“We are currently diversifying our business to engage consumer brands and live entertainment including our clients Feld Entertainment, MGM Grand, Cirque de Soleil among many others. We are in the process of restructuring and determining our staffing needs going forward to best serve our clients. Cimarron will continue operating — as we have for over thirty years — as a robust creative agency.”
The guild today issued a release to members saying it has finalized an agreement with The Cimarron Group that Deadline told you about on Friday. SAG-AFTRA accused the company of being in default of its respective SAG and AFTRA agreements for failure to make payments of compensation to performers as well as contributions to pension and health plans. It ordered Cimarron off-limits to workers. The guild said today that members can now provide services to Cimarron, with the stipulation that prepayment is required for all new work.
Related: SAG-AFTRA Reaches Accord With Cimarron In Payment, Benefits Dispute
UPDATE: SAG-AFTRA reports that the union has reached an agreement with Cimarron and has received an initial payment. SAG-AFTRA says “We are working out details and have nothing further on that at this time.” The union will issue a return-to-work advisory as soon as final details are solidified.
PREVIOUSLY: SAG-AFTRA warns members that Cimarron Productions Inc. aka The Cimarron Group is in default of its respective SAG and AFTRA Agreements for failure to make payments of compensation to performers as well as contributions to pension and health plans under the Agreement and Health and Retirement contributions due under the AFTRA Agreement. SAG-AFTRA says members should not provide services to Cimarron till further notice. If members are owed compensation and have not arleady contacted SAG-AFTRA, the union urges that they immediately contact Elizabeth Moseley at (323) 549-6821 (firstname.lastname@example.org) for work under the SAG Agreement or Treslyn Williams at (323) 634-8163 (email@example.com) for work under the AFTRA Agreement.
Damon Wolf had been president of the Cimarron Group, a marketing agency with roots in movie trailers but that now offers a full range of marketing and brand services and has expanded internationally in recent years. In his new post as chief creative officer, Wolf will oversee all creative and marketing strategy for Cimarron’s US and international entertainment business as well as the company’s newer hospitality and brand business ventures. He joined Cimarron in 2009. Among the marketing and brand development clients Cimarron has worked with over the years are Summit’s Twilight saga, Universal Pictures’ The Lorax, FOX’s Glee and such upcoming releases as Despicable Me 2 and Five Year Engagement. Cimarron recently opened offices in Singapore and Beijing as it expands its business in Asia. The company, under CEO Bob Farina, also has a division in Italy.